September 24, 2012
Under Armour believes its women's business will eventually eclipse its men's business, but there's still a hurdle to overcome: Many women view the brand as male-centric, given its macho ethos.
September 19, 2012
Jim Farley discusses the launch of the redesigned 2013 Fusion.
September 17, 2012
CMO Marc Speichert talks about studying the impact of his YouTube and Facebook investments on sales data, and why the company has invested in an innovation fund.
September 10, 2012
CMO Keith Weed talks about his strategy of "magic along with logic" and the quest to bring rigor, repetition and results to advertising.
September 03, 2012
After 13 years at Coca-Cola, Julia Goldin jumped to iconic beauty brand to help engineer a turnaround.
August 20, 2012
Our reporter shakes her booty with Zumba's chief marketer and witnesses the 'electrifying joy' that characterizes the fitness craze.
August 08, 2012
Matt Farrell on translating Olympic excitement into grassroots participation -- and that 'Call Me Maybe' video.
August 06, 2012
Since 2008, when Andy Fennell was elevated to CMO of Diageo's massive global portfolio, he has been applying his high creative standards around the world while growing sales and profit.
July 31, 2012
Hooters is launching a marketing campaign as part of a long-term plan to revitalize the brand and appeal to a broader, younger audience -- including women.
July 25, 2012
Even with a near monopoly on hot pretzels, threats to Superpretzel are looming in the form of more frozen-appetizer options in the grocery aisle and a bevy of new choices at sports stadiums.
July 24, 2012
It's hard to imagine Rue La La being lumped in the same category as professional sports, but CMO Perry Cooper is using his sports know-how to build up the company's membership base.
July 17, 2012
Since joining Little Caesars last year, Ed Gleich has overseen a review, awarded the business to BFG 9000 and launched the pizza chain's first national marketing campaign in 15 years.
July 10, 2012
Help Remedies CEO Richard Fine is the first to admit that most of his marketing efforts don't have much impact. But the ones that do have been wildly successful.
July 09, 2012
From demographics to usage behavior, Zipcar marketing chief and Ad Age CMO Strategy Summit Speaker Rob Weisberg says data is the lifeblood of his organization.
July 05, 2012
Supervalu marketing chief discusses new store brand, 'hyperlocal' and where the grocer fits in competitive market.
July 03, 2012
Dollar Shave Club has attracted the attention of 4 million viewers in one week with a viral video and funding from major venture capital firms. Here's how.
June 27, 2012
This 35-year-old shareholder-owned firm works hard to return profits to its customers, so all costs -- including advertising -- are scrutinized. Retail advertising head Michael Ma makes the case for watching pennies to Ad Age.
June 25, 2012
A turnaround is sweet for any CMO, but Walmart's Stephen Quinn is one of few to survive the journey from peak to trough and back uphill again.
June 20, 2012
A poll of 5,000 citizens by Adobe found that their workplace doesn't encourage creative thinking. Here's what Ann Lewnes says marketers should do about that.
June 20, 2012
Crocs is determined to show consumers it can deliver the comfort of a clog in more stylish silhouettes. And it's using in-house resources to do it.