August 08, 2012
Matt Farrell on translating Olympic excitement into grassroots participation -- and that 'Call Me Maybe' video.
August 06, 2012
Since 2008, when Andy Fennell was elevated to CMO of Diageo's massive global portfolio, he has been applying his high creative standards around the world while growing sales and profit.
July 31, 2012
Hooters is launching a marketing campaign as part of a long-term plan to revitalize the brand and appeal to a broader, younger audience -- including women.
July 25, 2012
Even with a near monopoly on hot pretzels, threats to Superpretzel are looming in the form of more frozen-appetizer options in the grocery aisle and a bevy of new choices at sports stadiums.
July 24, 2012
It's hard to imagine Rue La La being lumped in the same category as professional sports, but CMO Perry Cooper is using his sports know-how to build up the company's membership base.
July 17, 2012
Since joining Little Caesars last year, Ed Gleich has overseen a review, awarded the business to BFG 9000 and launched the pizza chain's first national marketing campaign in 15 years.
July 10, 2012
Help Remedies CEO Richard Fine is the first to admit that most of his marketing efforts don't have much impact. But the ones that do have been wildly successful.
July 09, 2012
From demographics to usage behavior, Zipcar marketing chief and Ad Age CMO Strategy Summit Speaker Rob Weisberg says data is the lifeblood of his organization.
July 05, 2012
Supervalu marketing chief discusses new store brand, 'hyperlocal' and where the grocer fits in competitive market.
July 03, 2012
Dollar Shave Club has attracted the attention of 4 million viewers in one week with a viral video and funding from major venture capital firms. Here's how.
June 27, 2012
This 35-year-old shareholder-owned firm works hard to return profits to its customers, so all costs -- including advertising -- are scrutinized. Retail advertising head Michael Ma makes the case for watching pennies to Ad Age.
June 25, 2012
A turnaround is sweet for any CMO, but Walmart's Stephen Quinn is one of few to survive the journey from peak to trough and back uphill again.
June 20, 2012
A poll of 5,000 citizens by Adobe found that their workplace doesn't encourage creative thinking. Here's what Ann Lewnes says marketers should do about that.
June 20, 2012
Crocs is determined to show consumers it can deliver the comfort of a clog in more stylish silhouettes. And it's using in-house resources to do it.
June 18, 2012
You may not expect it from a cuddly toymaker, but technology and marketing are inextricably linked at Build-A-Bear Workshop. Teresa Kroll, chief marketer and featured speaker at Ad Age's upcoming CMO Strategy Summit, explains.
June 18, 2012
"We don't have any interest in being the biggest," said Alfredo Martel, senior VP-marketing and product management at Caribou. "We don't want to be in every aisle of the grocery chains in America. We'd rather be great at what we do."
June 18, 2012
For Ron Faris, a speaker at Ad Age's upcoming CMO Strategy Summit, it's all about using social-media tools to persuade consumers that prepaid, pay-as-you-go phone plans make more financial sense.
June 13, 2012
Headed from New York on vacation? It's more likely you're bound for Florida or Mexico rather than the 50th state. So Hawaiian Airlines is trying a little immersion to put more New Yorkers in a Hawaiian state of mind.
June 11, 2012
The company is decentralizing by putting more marketers in such places as Brazil, Dubai, China and Japan, outside its traditional global marketing and research hubs in Paris and New York.
June 07, 2012
The wildly popular online retailer is taking a back-to-basics approach to marketing and reaping the rewards.
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