May 28, 2012
It's a fitting strategy, given the London games have already been dubbed by many as the first social-media Olympics.
May 14, 2012
While adland has obsessed over what brands should say on these social-media outlets, AmEx's John Hayes and his team are testing ways to transact there.
May 07, 2012
Many marketers talk about getting back to their brand roots after a stumble in the marketplace. For Seventh Generation, that roots movement is all the more interesting, considering that the company fired founder Jeffrey Hollender less than two years ago.
April 24, 2012
Chances are at some point you've purchased or worn Carter's, but probably not seen much in the way of advertising from the company. But that's about to change, with a major marketing campaign surrounding the Lionsgate movie based on the must-have parenting book.
April 16, 2012
With the second installment of the "Enjoy Better" campaign premiering this week, Time Warner Cable CMO Jeff Hirsch looks to maintain momentum in a rebranding.
April 16, 2012
When it comes to TV, chief marketers are, not surprisingly, looking for DVR-proof shows like live sports and music competitions. But the guilty pleasure for many is "Mad Men."
April 09, 2012
GameStop's business model may be challenged, but the retailer is making moves to secure its place in the fast-moving gaming category.
April 02, 2012
Domino's quirky marketing campaigns and inventive pies are paying off, with individual store sales 50% higher than the average U.S. shop.
March 26, 2012
Japan is one of Adidas' top-five global markets, and its discerning consumers make it a unique testing ground for product and marketing innovations.
March 12, 2012
The 19-year-old chain is still growing and shows no signs of slowing down, yet it has one of the leanest traditional-marketing budgets around.
March 05, 2012
Less than two months after Mr. Cannon took the helm, Ad Age asked about the state of Mercedes, its role in a competitive segment and its marketing goals.
February 27, 2012
What happened to the CrackBerry? Serious competitors, an aggressive smartphone marketing environment, the loss of key executives, product delays and marketing missteps have all played major roles.
February 22, 2012
'There is [still] a need for African-American focused agencies. African-American consumers have their own distinct needs and wants.'
February 20, 2012
Ad Age spoke to New York Giants CMO Mike Stevens about what social platforms have meant for fan engagement and how a championship sports team keeps the feeling alive after the Big Game.
February 16, 2012
Cole Haan's new chief marketing officer, Ivan Wicksteed, is shaking up its media plan and providing a clear identity.
February 15, 2012
The Connecticut-based casino wants to sell itself as a destination offering a little of this or a lot of that -- and much more than gaming.
February 06, 2012
Thanks to multimillion-dollar purses, stronger athletes are flocking to golf, and they're bringing social media-savvy and powerful swings, says PGA Tour CMO Tom Wade.
January 23, 2012
At the North American International Auto Show in Detroit, Ad Age talked strategy with Ford's Jim Farley, Audi's Scott Keogh, Chrysler's Olivier Francois and Hyundai's Steve Shannon.
January 16, 2012
Four Seasons VP-Marketing Susan Helstab talks about the company's new customer experiences and revamped website, which will incorporate user-generated reviews -- still somewhat unusual for luxury brands.
January 09, 2012
Lenovo is the No. 2 computer maker in the world. But when it comes to overall brand awareness and consumer affinity, it trails rivals. Learn how the company plans to change all that.