In a coup, PayPal is competing at the register with credit cards, signing 15 major retailers including Barnes & Noble, Foot Locker, JC Penney and Toys 'R' Us to accept its online payments at their brick-and-mortar stores.
McDonald's Corp. today voted down a proposal that would have led it to assess its impact on public health, particularly childhood obesity.
Now that Google's $12.5 billion purchase of Motorola Mobility is a done deal, Gary Briggs, former Google VP-consumer marketing, is replacing Bill Ogle as Motorola Mobility's chief marketer.
Procter & Gamble Co. is restructuring its massive global public-relations organization so that a streamlined marketing-focused group now going by "communications" will report directly to Global Brand-Building Officer Marc Pritchard.
A social-media push and a comprehensive ad campaign around the Stanley Cup "all geared to help lure the casual fan" has helped the NHL forge record TV ratings through the first two rounds of the playoffs.
Apps like SocialCam and Viddy are exploding in popularity as the next "Instagram for video" among consumers for recording and sharing short videos and -- like clockwork -- big brands are following.
The "Duets" commercial is an "homage" to Apple's famed "1984" ad, said Marla Provencio, ABC's new chief marketing officer.
The stock market's subdued reaction to Facebook's IPO suggests doubts over the value of social engagement.
IBM leapfrogged Google, rising to No. 2 behind Apple, with brand value of $116 billion last year, according to the latest Brand Z ranking from Millward Brown. Of course, CoreBrand three weeks ago put IBM at No. 66. Here's why the discrepancy.
Will years of ethical neglect bring about a day of reckoning for CMOs? Or will we pledge to truth and authenticity?
For major companies, from retailers to restaurants, some of the best marketing talent is coming from an unlikely place -- well outside their categories.
Starbucks upped Global CMO Annie Young-Scrivner to president of Canada, its second-largest market after the U.S.
Besting the competition is the endgame of most marketing, and one of the most enduring and reliable ways of so doing is a creative idea.
While adland has obsessed over what brands should say on these social-media outlets, AmEx's John Hayes and his team are testing ways to transact there.
Compensation and performance incentives were debated at the Association of National Advertisers' Financial Management Conference.
Jockey is known for its briefs, so it's rather fitting that the brief it gave to ad agencies during a review process last year was an unusual one.
Ahead of its last-ditch effort to stay relevant in smartphones, BlackBerry parent Research in Motion has hired a chief marketer.
Segmentation groups customers based on characteristics. But it can get so complex that companies become paralyzed.
Walmart's "Pay With Cash" program suggests novel ways of looking at customer relationships, both online and offline: holistic marketing to raise brand loyalty.
Many marketers talk about getting back to their brand roots after a stumble in the marketplace. For Seventh Generation, that roots movement is all the more interesting, considering that the company fired founder Jeffrey Hollender less than two years ago.
July 18, 2012 – Ritz Carlton Chicago
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