McDonald’s CEO Don Thompson answered critics at its shareholders meeting: "The way you describe is us not who we are."
Michelle Gass, a longtime Starbucks executive is leaving to join Kohl’s in the newly-created role of chief customer officer.
What happens when you put 600 sweets marketers in a room with retail buyers? Everything from Farts Candy to a tennis-ball shaped candy from Maria Sharapova.
"How many times have Wall Street guys come in and said 'You know, if you charge five bucks for TV, you'd make a lot of money'?" JetBlue's Marty St. George said in this video interview.
Kellogg School of Management has launched a new program to educate current and prospective chief marketers.
Hispanic malls are drawing crowds across six states with a mix of special stores and family entertainment.
The battle being waged between Amazon and Walmart isn't actually about online versus in-store -- it's about being omnichannel.
C-suiters temporarily relocate to fast-growing markets to bone up on best practices and meet with local officials.
The proliferation of digital channels, the internet of things and tomorrow's industrial internet demand new technology skills from the chief marketing officer.
Automaker's VP-marketing talks agency relationships, the Super Bowl, the 'dummy screen' and the iBeetle.
Struggling retailer has a new CMO and plans to become the "neighborhood technology playground."
Walmart misses on top and bottom lines, but will step up price ads and ecommerce investments.
As tech innovations pile on, businesses will evolve according to how and where they invest. Will yours be a pioneer?
As Brian Niccol moves up, Chris Brandt becomes chief marketing officer for Taco Bell.
Instead of focusing on their core position, too many marketers try to go upscale or downscale with failure most often the result.
Staples-owned Quill.com is planning an ad push for its Dunder Mifflin brand around the final episode of the NBC sitcom. But it isn't stopping there.
Despite expansion, Shiner stays true to core fans by sticking with its hometown agency and "comfortable" mix of digital, out-of-home and print that communicates brew's Texan personality.
Participants will learn from savvy marketers, hot tech startups and visit the Google and Facebook campuses.
New survey finds more than half of deals now have incentives, but the payment structures don't always send agencies the right message.
Gum titan Wrigley is pulling its Alert gum from shelves as the FDA scrutinizes products containing caffeine.