Methodology for 100 Leading National Advertisers, 2012 edition
100 Leading National Advertisers, 2012 edition, ranked by total U.S. advertising spending in 2011.
Top 10 Advertisers in Nine Media, 2011 edition; ranked by 2010 totals in newspapers, magazines, network TV, spot TV, cable TV, syndicated TV, outdoor, internet and radio. From 100 Leading National Advertisers, 2011 edition. Based on Ad Age analysis of Kantar Media data.
ZenithOptimedia Ad Spending Forecast Through 2013, based on June 2012 report. From 100 Leading National Advertisers, 2012 edition
Total U.S. Measured Advertising Spending by Category, 2012 edition; ranked by 2011 totals; figures are for all advertisers (including the 100 LNA). Based on Ad Age analysis of Kantar Media data.
Get Advertising Age's exclusive Global Marketing report here. Includes: Top 100 marketers by worldwide measured media ad spending; the top 10 advertisers in 96 markets.
100 Leading National Advertisers Ad Age 's annual ranking of the 100 largest U.S. advertising spenders. The LNA report appears in Ad Age 's print e...
Methodology for 100 Leading National Advertisers, 2011 edition
Advertising to sales ratios 2010. Data from Schonfeld & Associates.
Methodology for 100 Leading National Advertisers, 2010 edition
Advertising-to-sales ratios 2009 by industry. Data from Schonfeld & Associates.
Methodology for 100 Leading National Advertisers 2009 ed.
CHICAGO (AdAge.com) -- Telecom stalwarts Verizon and AT&T commanded the top two spots in Ad Age's ranking of the Top 100 megabrands for 2008, pumping more than $4 billion into measured media. Since 2001, a telecom brand -- either Verizon or AT&T (including now-jettisoned Cingular) -- has been the most-advertised brand.
LOS ANGELES (AdAge.com) -- The top 100 U.S. advertisers cut ad spending 2.7% last year, only the fourth spending drop since Ad Age began ranking the Leading National Advertisers in 1956. Last year's slide compared with declines of 0.4% in 1970, 3.9% in 1991 and 1.3% in 2001, all recession years.
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