Big In Print
Data Center: Marketers / Advertisers
Global Marketers Index
Get Advertising Age's exclusive Global Marketing report here. Includes: Top 100 marketers by worldwide measured media ad spending; the top 10 advertisers in 96 markets.
100 Leading National Advertisers Index
100 Leading National Advertisers Ad Age's annual ranking of the 100 largest U.S. advertising spenders. The LNA report appears in Ad Age's print editions and, in expanded form, at AdAge.com/datacenter. Beginning with the 2008 report, online editions include Marketer Trees, databases showing extensive and exclusive content—company profiles, brands...
Methodology for 100 Leading National Advertisers, 2011 edition
Methodology for 100 Leading National Advertisers, 2011 edition
Advertising to sales ratios 2010
Advertising to sales ratios 2010. Data from Schonfeld & Associates.
Methodology for 100 Leading National Advertisers, 2010 edition
Methodology for 100 Leading National Advertisers, 2010 edition
Advertising to sales ratios 2009
Advertising-to-sales ratios 2009 by industry. Data from Schonfeld & Associates.
Methodology for 100 Leading National Advertisers 2009 ed.
Methodology for 100 Leading National Advertisers 2009 ed.
Verizon Tops AT&T as Most-Advertised Brand
CHICAGO (AdAge.com) -- Telecom stalwarts Verizon and AT&T commanded the top two spots in Ad Age's ranking of the Top 100 megabrands for 2008, pumping more than $4 billion into measured media. Since 2001, a telecom brand -- either Verizon or AT&T (including now-jettisoned Cingular) -- has been the most-advertised brand.
Spending Fell (Only) 2.7% in '08. The Real Issue: '09
LOS ANGELES (AdAge.com) -- The top 100 U.S. advertisers cut ad spending 2.7% last year, only the fourth spending drop since Ad Age began ranking the Leading National Advertisers in 1956. Last year's slide compared with declines of 0.4% in 1970, 3.9% in 1991 and 1.3% in 2001, all recession years.
Index to Global Marketers 2008 Edition
Ad Age's Annual Global Marketing Report in two parts. Part 1: Includes a ranking of the top 100 global marketers by measured media spending. It also ranks the top 10 advertisers in 86 countries. Part 2: Multinational Agency Networks and their global clients. It's Ad Age's annual grid of agencies' clients in 61 countries and regions. This report is sometimes called the Dots.
Advertising as Percent of Sales in 2008
2008 advertising to sales ratios for 200 largest ad spending industries Data provided by Schonfeld & Associates http://www.saibooks.com IndustrySIC CodeAdvertising as % of salesAdvertising as % of marginAnnual ad growth % ABRASIVE,ASBESTOS,MISC MINRL 3290 3.9 13.4 1.8 ACCIDENT & HEALTH INSURANCE ...
Methodology
for 100 Leading National Advertisers
Methodology for the 100 Leading National Advertisers
100 Leading National Advertisers: 2008 edition index
Index to Ad Age's 53rd annual ranking of the top 100 advertisers in the U.S., ranked by 2007 U.S. ad spending.
Global Marketers and Global Accounts
Ad Age's Annual Global Marketing Report in two parts. Part 1: Includes a ranking of the top 100 global marketers by measurd media spending. It also rankes the top 10 advertisers in 90 countries. Part 2: Multinational Agency Networks and their global clients. It's Ad Age's annual grid of agencies' clients in 61 countries and regions. This report is sometimes called the Dots.
