Big In Print
Data Center: Top Line Data
Ad Age's Marketer Contact List Now Available
Ad Age is now offering its semi-annual update of exclusive marketer executive listings for purchase and download. Find names, titles and contact information for more than 2,000 marketing executives at the 100 Leading National Advertisers.
The Ad Age Annual 2012
Index to Annual 2012. Ad Age DataCenter pulled together key stats and rankings, including links to give you quick access to facts on marketers, media, agencies and ad industry jobs. Plus: Updated Marketer Family Trees, including ad spending, brands, agencies and executives of the 100 Leading National Advertisers.
Ad Age's Marketer Contact List Now Available
Ad Age is now offering its semi-annual update of exclusive marketer executive listings for purchase and download. Find names, titles and contact information formor than 2,000 marketing executives at the 100 Leading National Advertisers.
Annual 2011
Index to the Ad Age Annual 2011, an end-of-year compendium of Advertising Age's top-line data, with links to deeper data on AdAge.com
Annual 2010
Index to the Ad Age Annual 2010, an end-of-year compendium of Advertising Age's top-line data, with links to deeper data on AdAge.com
Search Marketing 2009
Trends in search marketing, including engine market share, top terms, agencies and look at what drives online retail traffic.
Annual 2009
Index to the Ad Age Annual 2009, an end-of-year compendium of Advertising Age's top-line data, with links to deeper data on AdAge.com
AdMarket 50 Stocks
The Advertising Age/Bloomberg AdMarket 50 index tracks the stocks of 50 publicly traded marketer, media and agency companies. AdMarket 50 is a market capitalization-weighted index. Ad Age and Bloomberg launched the index in May 2000. Bloomberg terminal ticker: BAAX
Agency Family Trees 2008 Introduction
Ad Age DataCenter subscribers can click on the "+" sign to see expanded data. The first record can be viewed for free. To subscribe, go to AdAge.com/subscribe/ Read About the Agency Family Trees and Rankings and Analysis from Agency Report 2008. Questions? Comments? Updates? Contact us: AgencyReport@AdAge.com • This database was last updated May...
Annual 2008
Annual 2008 Index. Includes data from 100 Leading National Advertisers, 100 Leading Media Companies, the Agency Report and more.
Ad Age Annual: An Index to Our 2007 Edition
A GUIDE TO THE MARKETING AND MEDIA BUSINESS
For more information on data in Advertising Age's Jan. 1, 2007 edition, including Data Center rankings, our Special Reports recognizing outstanding achievement among industry leaders, key facts and figures from our American Demographics pages and more, follow the links below
DOWNLOAD THE 53-PAGE AD AGE FACTPACK
NEW YORK (AdAge.com) -- The 2006 Ad Age Fact Pack provides a comprehensive guide to the marketing and advertising industry's most important data.
Not catchy, not creative, but Visa found a keeper
One thing you've got to say about Visa: This is not an impetuous organization. Some marketers go flitting from campaign to campaign, slogan to slogan, agency to agency on the vaguest impulse. Visa stuck with BBDO and "Everywhere You Want to Be" for 25 years. Just to put that in perspective, when that campaign first broke, Reagan was president, Ch...
Research, econometrics hone auto's direct touch
Automakers of all sizes have increased their use of media research and measurement in recent years. "Increasingly, more and more boards are asking for returns on investment" for their ad dollars, including non-auto marketers, says Catrina McAuliffe, director of brand planning at Interpublic Group of Cos.' Carmichael Lynch, the Minneapolis agency t...
Dude, you're not that well integrated
PC pitch-dude Steven appears to have come up on the short end of an integrated-marketing tug of war. Dell Computer Corp. recently discontinued its consumer-oriented campaign featuring the Steven character and his "Dude, you're gettin' a Dell" catchphrase, and some observers believe the reason is Dell thought the creative sent the wrong message to c...
