Test program is finding even those who've visited a competitor's showroom and targeting them with ads.
The pact is a bid to shape the market in years to come, according to Starcom MediaVest Group CEO Laura Desmond.
In the race to understand their data, most companies miss the point, but some advocacy groups are ahead of the curve.
Ooyala's chief data scientist, Matt Pasienski, suggests marketers are missing opportunities to include hard data in their communication.
Gnip will offer a combined data set featuring content from some of the web's most pervasive blog and commenting platforms.
PrecisionDemand revealed details of a series of tests it claims prove machine-based TV buys are smarter than human-determined ones.
If 2013 was a harbinger of anything when it comes to political advertising, it's the year that data infiltrated TV ads on both sides of the aisle.
Service can tell if a game-goer went to a sponsor's location after the game.
We used good design to demystify technology in a dubious, technically immature world. Today, the problem is different, but no less acute.
The use of analytics and other tracking tags in ads is increasing by leaps and bounds, says a new MediaMind report.
Neustar hopes the deal will fill a void by providing measurement analytics.
Ad Age chats with Fred Mangione, Brooklyn Nets CMO about which NBA teams are extra smart about data.
Targeted Victory -- the digital ad shop behind Mitt Romney's failed 2012 bid -- has grown from 45 to 70 people since the election.
The ability to share consumer data, rather than just collect it, is key to its value in the marketplace, says Direct Marketing Association.
Krux VP of Data Roopak Gupta parlayed a childhood fascination with a parachuting game into his work as a data technologist.
Marketers lobby for a lighter touch regime, but the days of "data greed" may be finished as we enter a new phase of permission and trust.
But before marketers embrace data, they still need to start with an end-point and clear goals about the skills they'll need.
No one expects Twitter's data business to challenge advertising, but it has a lot of room to grow as marketers mine chatter.
A thousand merchants across 50 countries will now provide free wifi to those who check-in on Facebook.
MLB is testing a feature in its At The Ballpark app that allows mobile devices to communicate with sensors placed throughout ballparks.