By acquiring ExactTarget, Salesforce just entered an escalating battle for control of the marketing stack.
Entertainment ticket search engine SeatGeek thinks its data could be a better signal, and aims to help State Farm spot the next up-and-coming band.
The Republican National Committee has hired Andy Barkett, former infrastructure and engineering exec at Facebook, as new head of tech.
Salesforce.com will purchase email platform ExactTarget for $2.5 billion, giving Salesforce more cross-channel integration.
Sunoco and others experiment with tech that targets nearby mobile devices and shoots offers to consumers -- whether they opt in or not.
Media6Degrees chief scientist Claudia Perlich says working in advertising lets her sleep at night.
The ratings firm hopes IBM's "Jeopardy!" winner will improve measurement of ad effectiveness and media planning.
The state of today's customer service leaves much to be desired. The good news is a new era of computing is about to change that.
More and more companies with lots of data to play with are sponsoring hack events to tap into fresh analytical talent.
The proliferation of digital channels, the internet of things and tomorrow's industrial internet demand new technology skills from the chief marketing officer.
AT&T is the country's fifth largest ad spender -- and now its using data gleaned from its own digital advertising to to help other marketers that buy inventory through AT&T's AdWorks business.
SapientNitro's director of data and analytics has unique theories on the world and data's role in it, combining a dedication to humility with a practical recognition of what data can -- and cannot -- do.
Providing $50,000 annually for three years as part of the media industry's effort to benefit from academic research conducted at NYC-area universities.
A promotion for Tornado Week, meanwhile, took off by promising to speed up fans facing interns every time someone said "#TornadoWeek" on Twitter.
Data technology service providers are getting funded, but until scale through wide adoption by smaller businesses is imminent, don't expect a bubble.
Evidon's Andy Kahl straddles the business and privacy sides of digital-data collection, working with marketing and sales staff as well as the data-science team.
The direct transfer of the coveted Obama data from campaign to nonprofit is not so simple -- not by a long shot.
From the perspective of a modern retailer, data is pushing pricing and promotion strategies in two directions -- toward both national and personal pricing.
Ad-intelligence outfit Exponential Interactive tracked 1.3 million baseball fans gearing up for the season last month online.
Sam Wilcke, director of analytics at Marin Software and a former stand-up comic, sees plenty of connections between crafting jokes and analyzing data.