April 15, 2013
Ad-intelligence outfit Exponential Interactive tracked 1.3 million baseball fans gearing up for the season last month online.
April 02, 2013
Sam Wilcke, director of analytics at Marin Software and a former stand-up comic, sees plenty of connections between crafting jokes and analyzing data.
March 22, 2013
Joe LaCugna, director of analytics at Starbucks, talks about how the coffee chain uses, and doesn't use, data.
March 18, 2013
U.S. grocers' embrace of digital will create a deluge of usable data.
March 20, 2013
Integrating digital data into marketing-mix models provides the complete picture of the marketing landscape and the relative performance of marketing vehicles and tactics.
March 18, 2013
A look at four areas of data that marketers have tapped to showcase brand stories in novel ways without playing it needlessly "safe."
March 18, 2013
Omnicom, Publicis, WPP seek to scale insights groups to serve their overall agency portfolios.
March 18, 2013
The Cleveland Indians' marketing-mix modeling revealed that the team needed more giveaway nights but fewer giveaways, so it's off with some bobbleheads.
March 18, 2013
Skinny Girl, Kraft and Sierra Nevada are using data analysis to learn more about their key consumers.
March 18, 2013
Xaxis believes TV programming schedules are key to getting cross-platform video ad targeting right.
March 18, 2013
The next-generation advertising exec will be a data geek with the soul of an artist, the business acumen of Warren Buffet and the storytelling skills of Don Draper.
March 18, 2013
Big CPG brands are seizing control of their customer data by building their own trading desks.
March 18, 2013
Facebook and Twitter take varying approaches to making data accessible to advertisers, agencies and developers.
March 18, 2013
As brands, publishers, platforms, agencies and tech firms race to refine their data crude into valuable assets, boundaries are being drawn in the data-control war.
March 14, 2013
Facebook is reportedly planning to adopt one of Twitter's seminal features, the hashtag, a move that could put the two companies more directly in competition for ad dollars.
February 26, 2013
The traditional data firm is going after publisher partners and criticizing "faulty" digital data and look-a-like models.
February 26, 2013
Online review platform Bazaarvoice calls itself a social-commerce firm, but under the hood it's a consumer-data collection machine.
February 26, 2013
For Varick's Keith Gooberman, the ability to translate his work with data to something marketing execs could understand was key to professional advancement.
February 22, 2013
Facebook is testing out a new kind of ad targeting that matches offline purchases to Facebook profiles.
February 19, 2013
Mr. Diener, SVP analytics at marketing data consultancy AbsolutData, on working with international clients and the pros and cons of the increase in digital-data collection.
Big Data is more than web tracking and social media.
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