Steven Wolfe Pereira is returning to his tech roots as chief marketing officer of Datalogix, after leading MediaVest's Walmart and multicultural efforts.
The deal signals a thaw in Yahoo's agency relations.
Service can tell if a game-goer went to a sponsor's location after the game.
We used good design to demystify technology in a dubious, technically immature world. Today, the problem is different, but no less acute.
Like nearly every other aspect of marketing, data has become integral to choosing the right tunes and measuring the success of musical tie-ins for brands.
When Chevrolet launches its 2014 Corvette Stingray this fall, it will rely as much on data as a big creative idea to reach its target audience of affluent sports-car owners.
Drugstore has finished integrating its now year-old Balance Rewards system, and has branched out into collecting info on its customers' physical activity.
Here are a few U.S. cities that are using data to help change the way residents and potential transplants view them as brands.
As Chinese companies reach out to consumers abroad, more are trying their hand at Facebook and Twitter, both blocked by the Great Firewall.
Google still provides keyword data to search advertisers, but the move changed the game for organic search.
Who's been buying more than their fair share of condoms? Digital startup InfoScout has begun answering these and many other questions.
Grocers and retailers like Stop & Shop and Walmart have seen the future of the checkout, and it is mobile scanning.
Make sense of the complex world of marketing data at Ad Age's first-ever Data Conference at Sir Stage37 in New York City.
But before marketers embrace data, they still need to start with an end-point and clear goals about the skills they'll need.
Microsoft's Xbox One is part of an ecosystem that will deliver content and ads in a "unifying way."
Tesco gave Americans everything they asked for with Fresh & Easy, yet the chain still filed for bankruptcy after only six years.
Ad Age chats with Allison Dew, VP of Marketing at Dell, about how going private might affect marketing plans and its large CRM database.
People are creating departmental moats around social -- claiming it for marketing, or communications, or customer service
Among first recipitents are firm that bypasses retailer data, another that finds lowest online prices in real-time.
Move comes a year after data giant's $460 million acquisition of Hyper Marketing, which Mr. Raj oversaw.