Much of the information the NSA sifts through to prevent terrorism exists solely because the Verizons and Googles of the world harvest it.
The state of today's customer service leaves much to be desired. The good news is a new era of computing is about to change that.
Imagine for a second that you could interview a product. How often is it being used? For how long? And where in the house does it live?
The relationships are symbiotic: Companies provide problems and the research data to solve them. In return, they have access to a well-trained workforce with real-world experience.
NCS rolls out system that lets buyers and sellers run instant analyses to understand how heavily the "Modern Family" audience is weighted with tissue-brand switchers.
National Geographic Channel's "The Numbers Game" dissects how people can use data to live healthier, happier and more successful lives.
The program will allow 35 to 45 students to apply their knowledge of statistics and other data-related skill sets to society's pressing issues.
Credit-card firms are selling their transaction data for digital advertising and other marketing efforts, but fears of consumer backlash abound.
Info on existing and probable viewers gleaned from Netflix, iTunes and elsewhere is helping TV execs select, tweak and market shows.
The troubled retailer known for brands like Kenmore and Craftsman is promoting a business-to-business brand called MetaScale that manages other marketers' data strategies.
Ownership issues arise as media shops optimize buys and try to lead strategy.
Ad targeting company Tapad recently raised $6.5 million, making it one of many companies trying to lure marketers to mobile.
Nielsen has begin scraping bank statements, online bill payments, credit cards and other sources to link purchases with TV viewing.
U.S. grocers' embrace of digital will create a deluge of usable data.
More than 120,000 hijacked computers, mostly in the U.S., have been flooding websites with fake traffic, a web-analysis startup said.
Integrating digital data into marketing-mix models provides the complete picture of the marketing landscape and the relative performance of marketing vehicles and tactics.
Who's got your data? All sorts of ad and analytics tags are generated when users visit publishers' websites. This Evidon tool shows where the data is traveling on popular sites like Cars.com, Gap.com and Pepsi.com.
A look at four areas of data that marketers have tapped to showcase brand stories in novel ways without playing it needlessly "safe."
The Cleveland Indians' marketing-mix modeling revealed that the team needed more giveaway nights but fewer giveaways, so it's off with some bobbleheads.
Turns out below-the-fold isn't an advertising wasteland after all.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
