Digital

Microsoft Announces Live Action 'Halo' Series Produced by Steven Spielberg

Microsoft Announces Live Action 'Halo' Series Produced by Steven Spielberg

Microsoft said the console will launch "later this year," meaning it will likely be in time for the all-important holiday season.

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Group of Senior Execs Depart Huge to Form New Digital Shop

Group of Senior Execs Depart Huge to Form New Digital Shop

The Brooklyn-based digital agency is losing a group of senior staffers -- including founder Gene Liebel -- who are launching a new shop.

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Rise of the Non-Network Originals Gives TV Nets Cause for Concern

Rise of the Non-Network Originals Gives TV Nets Cause for Concern

TV networks have a bigger concern than one-upping their broadcast rivals: grabbing attention from original content on nontraditional platforms.

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Tumblr's Karp Vows to Protect Platform Even As Yahoo Ramps Up Ad Biz

Tumblr's Karp Vows to Protect Platform Even As Yahoo Ramps Up Ad Biz

Yahoo CEO Marissa Mayer and Tumblr CEO David Karp vow "not to screw it up" for Tumblr users but also to develop new native ad formats.

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Three Ways Yahoo Can Avoid Screwing Up Tumblr

Three Ways Yahoo Can Avoid Screwing Up Tumblr

Marissa Mayer put it in writing (or at least a press release) that she wouldn't wreck Tumblr. Here's what that'll take.

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Yahoo to Bring More Ad Formats to Tumblr, Mayer Says

Yahoo to Bring More Ad Formats to Tumblr, Mayer Says

The acquisition will eventually allow individual Tumblr users to host ads, according to Yahoo CEO Marissa Marissa Mayer.

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Can AT&T Use Its Ad Spend Data to Help Clients Target Consumers?

Can AT&T Use Its Ad Spend Data to Help Clients Target Consumers?

AT&T is the country's fifth largest ad spender -- and now its using data gleaned from its own digital advertising to to help other marketers that buy inventory through AT&T's AdWorks business.

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Is a Yahoo-Owned Tumblr More Attractive to Brands?

Is a Yahoo-Owned Tumblr More Attractive to Brands?

Being backed by Yahoo will give Tumblr more street cred in sales pitches. But will it make Tumblr less cool?

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Adland Gets a Good Look Through Google Glass

Adland Gets a Good Look Through Google Glass

Google has insisted it will not permit display ads on the platform. But creating branded apps seems possible.

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Armed and Dangerous Unicorn-Riding Cat To Help Reddit Gin Up Advertising

Armed and Dangerous Unicorn-Riding Cat To Help Reddit Gin Up Advertising

The social-news site is trying to lure advertisers with the lingua franca of its community: goofy images. How will that play for CMOs?

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CNN and Elle Test Google Glass as a Way to Push Content to More People

CNN and Elle Test Google Glass as a Way to Push Content to More People

CNN's app flashed this reporter an update about a web-celebrity hitchhiker being sought as a murder suspect. Elle's "Glassware" had a fashion suggestion.

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Why Facebook and Twitter Are Developing 'Glassware' Despite Ad Ban

Why Facebook and Twitter Are Developing 'Glassware' Despite Ad Ban

Facebook, Twitter and Tumblr are developing apps for Google Glass even though they can't sell ads there.

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Walmart Disappoints But Stays Course on Price Ads and Ecommerce

Walmart Disappoints But Stays Course on Price Ads and Ecommerce

Walmart misses on top and bottom lines, but will step up price ads and ecommerce investments.

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Machinima Adds a Big New Distribution Platform in XBox Live

Machinima Adds a Big New Distribution Platform in XBox Live

One of YouTube's largest channels is expanding to Xbox Live in 41 global markets.

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Mozilla Stalls on Privacy Patch: 'Needs More Work'

Mozilla Stalls on Privacy Patch: 'Needs More Work'

The company still intends to block third-party cookies by default, it said, but only after further testing.

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Newsweek.com Redesign Aims to Be 'Snow Fall' on a Weekly Basis

Newsweek.com Redesign Aims to Be 'Snow Fall' on a Weekly Basis

Newsweek is trying to reinvent the magazine experience for the browser-based web with a new, weekly website. It's free for now, but executives plan a metered pay wall.

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Does Your Agency Need Its Own Trading Desk? Campbell-Mithun Says Yes

Does Your Agency Need Its Own Trading Desk? Campbell-Mithun Says Yes

IPG agency is ending its reliance on Cadreon as it sets out to build and brand its own digital trading desk.

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ABC to Test Expanding Nielsen Ratings to Mobile

ABC to Test Expanding Nielsen Ratings to Mobile

ABC will begin measuring advertising in videos viewed in mobile apps, a test to expand Nielsen's Online Campaign Ratings beyond browsers.

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The Philosophical Data Scientist: SapientNitro's Stewart Pratt

The Philosophical Data Scientist: SapientNitro's Stewart Pratt

SapientNitro's director of data and analytics has unique theories on the world and data's role in it, combining a dedication to humility with a practical recognition of what data can -- and cannot -- do.

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Tim Peterson Joins Ad Age to Cover Digital Media, Ad Tech In San Francisco

Tim Peterson Joins Ad Age to Cover Digital Media, Ad Tech In San Francisco

We're adding a staffer in San Francisco to boost our coverage of Silicon Valley.

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