Don Scales, president and CEO of iCrossing, is stepping down from his role; Brian Powley will succeed.
The deal will kick off with MTV's Video Music Awards on Aug. 25, when the network will tweet video highlights with pre-roll ads.
Apple hasn't yet gone into the TV business, but it will soon be selling video ads on televisions.
Turner Broadcasting is kicking off its startup accelerator's summer program by investing $20,000 in each of five companies.
Millennial released nine new mobile video ad products amid projections it will lose market share.
The Coalition for Innovative Media Measurement aims to ensure that video viewing numbers provided by publishers are standard and validated.
The Candy Crush booth is getting swarmed at the Licensing Expo in Las Vegas, where licensees think the game could be the next Angy Birds.
AOL is expanding the focus of its Makers showcase for high-profile women to include women still rising in business.
By acquiring ExactTarget, Salesforce just entered an escalating battle for control of the marketing stack.
Often bots and botnets can be used for nefarious purposes, such as click fraud, spreading viruses, or enabling fake ad impressions.
Entertainment ticket search engine SeatGeek thinks its data could be a better signal, and aims to help State Farm spot the next up-and-coming band.
The social network's sales chief talks about mobile growth and the company's step away from its positioning around social ads.
WPP's newly created ventures group run by AKQA chairman Tom Bedecarre has made its first equity investment.
The social network has a tightrope to walk between user experience and revenue considerations in deciding when to launch the product.
PlayStation 4 and Xbox One will go on sale simultaneously this fall in time for the holiday season. That sets the stage for a major spending surge.
Conflict issues mount as more high-profile agency execs join startup boards. Because of the risks of conflicts, experts say the best solution is transparency.
L’Oreal has named Firstborn its digital agency of record for its luxury portfolio of brands in the U.S.
Microsoft partnered with brands and agencies to develop new iAd-like display units that revisit what a banner can contain.
What is the role of a specialty unit created to inject digital into traditional agencies when digital savvy has trickled down into nearly every shop?
The deal covers more than 300 hours of new programs, including shows based on franchises like "Shrek" and "Madagascar."
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
