360i Invites "Game of Thrones" fans to spew online vitriol at the internet's most-hated character.
AOL's Patch may soon be announcing a partnership, the next step for the beleaguered network of hyperlocal news sites.
Charging for content helps publishers capture valuable "first-party" data on subscribers, the Online Publishers Association said.
Spotify has introduced a free ad-supported mobile service in a bid to attract people's ears and advertisers' wallets.
Are you sure that all involved will play nice together?
Four steps for publishers setting up programmatic sales teams. Starting with ad ops and ending, perhaps, with programmatic direct.
YouTube will account for just 6.3% of all of Google's net U.S. ad revenues for the year.
Research from Custora finds social marketing yields just 2% of retailers' holiday sales.
"If we don't fill that need, then it is going to get filled by somebody else," CEO Jeff Bewkes said at the UBS media conference.
CEO Mark Thompson promised 'zero confusion' between what is journalism and what is advertising.
Interactive Advertising Bureau says it's all in for Sen. Mark Pryor, an Arkansas Democrat, in 2014.
A verified badge for vetted product reviews.
Former Cumulus Media executive VP-sales Michael Pallad is now overseeing all ad sales for iTunes Radio internationally.
Executives told a quarterly management meeting that the spinoff from Time Warner is still planned for the second quarter of 2014.
Google is launching new social ads that are composed of Google+ content and can be promoted across its display network.
It's the first time in 20 years that a new platform is expanding overall ad spending without cannibalizing other media, one forecast said.
What kind of crust did it take for DiGiorno to live tweet "The Sound Of Music?"
Brazil's tourism authority Embratur took advantage of the World Cup draw to target online videos at tourists from participating countries.
Pop Secret Labs has come up with innovative ways to market popcorn before, but this add-on for a mobile game might be the best.
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