Hire comes as it launches 96 entertainment "channels," a $100 million investment in original content.
The deal could reach $250 million, including earnouts, over the next five years.
It's a changing of the guard in online display advertising as Yahoo fades and Google and Facebook take over.
Messaging service Weixin is helping Tencent to sign up a more high-end mobile user base and therefore attract more advertisers.
B-Reel's impressive output has inspired agencies and clients to step out of their comfort zones.
Self-serve is expected to be a cornerstone of Twitter's revenue growth, though its contribution will be small early on while it looks to scale the number of small businesses using its platform.
Reuters America also intends to improve on traditional wire services by taking more signals from its customers, partly through Reuters editors "embedded" in their newsrooms.
Those wanting to watch select parts of the basketball tournament digitally will pay a fee of $3.99, the company said.
Bartle Bogle Hegarty is creating a venture that connects its Chupa Chups client with game developers to help the brand leverage the interactivity and stickiness of social networks.
Twitter was on fire at Sunday's Grammys -- until Jennifer Hudson took the stage.
"Until they are doing 22 hours a week of premium content, we don't look at them as a competitor," CBS Corp. CEO Leslie Moonves said.
The new pages will start in beta with a handful of partners and be released to more marketers in stages, according to two executives briefed on the plans.
Ahmed Shihab-Eldin, most recently the co-host of an Al Jazeera English TV show called "The Stream," is joining HPSN as its first producer-host.
OK Go's latest video doesn't shove Chevy logos in your face. "But look at what it's doing for their marketing," says the rocker in this Q&A.
Glam has made a big marketing hire in Erin Matts, who was chief digital officer at OMD before joining the brewer, as it prepares to file for an IPO.
Facing stiff competition from Google, Apple is lowering prices to $100,000 and boosting payments to app developers.
Online gaming company is looking to ad revenue to help decrease its dependence on payments, and on Facebook.
The comedy "Orange is the New Black" becomes the second original series bankrolled by Netflix, following "House of Cards." Netflix also has rights to "Lilyhammer" and new episodes of "Arrested Development."
The 1980s-inspired fitness instructor who shocked Chinese commuters with her over-the-top persona last summer is once again urging white-collar workers to get fit, even if it means working out while riding in a taxi.
Amazon is seeking talent to create its own original programming, making it the latest player in streaming video to try to develop new series. It's got its eyes on comedy and children's series.
We're showcasing the best and most interesting in digital innovation at the 2012 Ad Age Digital event. Join us April 17-18 in New York City.
Featured guests include: Hulu CEO Jason Kilar, Spotify CEO Daniel Ek, Gap CMO Seth Farbman, Activision CMO Tim Ellis and Facebook VP David Fischer.
This white paper, produced with partner Kantar Media, examines the state of pharma marketing today, how digital information and social-media channels... More
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