Big In Print
Digital
John Malkovich Gets Philosophical in Apple's Latest Siri-Starring Ads
After enlisting Zooey Deschanel and Samuel L. Jackson, Apple continues its celebrity ad series with a new pair of iPhone spots starring John Malkovich.
Cable Execs Root for TV Everywhere, But No Timeline on Mass Adoption
Consumers have been slow to adopt TV Everywhere in large numbers.
Facebook IPO Scrutiny Grows as Morgan Stanley Defends Role
Massachusetts subpoenas Morgan Stanley, SEC and FINRA may review the IPO and investors have filed suit.
Huffington Post Plans to Add an Oprah Winfrey Section
The Oprah Winfrey section will include content created and aggregated by writers and producers from OWN and Oprah.com specifically for The Huffington Post.
A Snapshot of the Exploding Social-TV Ecosystem
We're seeing not only continuing growth in social-TV startups, but consolidation.
P&G Restructures Communications Under Marketing Chief Pritchard
Procter & Gamble Co. is restructuring its massive global public-relations organization so that a streamlined marketing-focused group now going by "communications" will report directly to Global Brand-Building Officer Marc Pritchard.
Oracle Buys Social-Media Marketing Startup Vitrue
Oracle snapped up Atlanta-based social-media-management company Vitrue for a reported $300 million as consolidation in the space picks up.
Campaign Centered on Stanley Cup Lures Casual Fans, Lifts NHL Ratings
A social-media push and a comprehensive ad campaign around the Stanley Cup "all geared to help lure the casual fan" has helped the NHL forge record TV ratings through the first two rounds of the playoffs.
TBS Promoting Facebook Ads as Part of Upfront Package
Facebook is announcing an arrangement with TBS in which the network will bundle Facebook ads together with its own TV and digital inventory to sell as a single package to promote branded content.
Brands Flock to 'Instagram for Video' Apps
Apps like SocialCam and Viddy are exploding in popularity as the next "Instagram for video" among consumers for recording and sharing short videos and -- like clockwork -- big brands are following.
Huffington Post Gets Its First Publisher Amid Broader AOL Changes
AOL is naming Janet Balis the first publisher of Huffington Post Media Group as part of broader changes. AOL Chief Revenue Officer Ned Brody is also taking on a new role.
Parent of Lucky, Juicy Apparel Lines Taps Loyal3 for Facebook Stock Plan
Want to become an owner of Juicy Couture? Not a handbag or a velour hoodie, but shares of stock in three clicks on Facebook? Parent Fifth & Pacific Companies is going to give consumers the chance.
There's a Message to Marketers in Facebook's IPO Slide
The stock market's subdued reaction to Facebook's IPO suggests doubts over the value of social engagement.
The Huffington Post Wants to Help Brands Create Their Own Content Sites
"It would allow a brand to be a publisher," one agency executive said, "and the HuffPo engine would power it so you would get all the social savvy that comes with the Huffington Post."
A Week After CEO's Ouster, Everyone Has an Opinion on Yahoo
Scott Thompson "was a terrible CEO for Yahoo," venture capitalist Fred Wilson said at TechCrunch Disrupt.
Facebook Investors Are 'ZUCKERS!' (Says Murdoch Tabloid)
It's a schadenfreude moment for Rupert Murdoch, who snatched up MySpace for what then looked like a bargain, $580 million, and sold it for $35 million.
WPP's Group M Taps Buddy Media for Facebook Ads
Advertising on Facebook has gotten a bad rap of late, but Group M, the media-buying unit of ad giant WPP, is licensing technology to make it easier for clients to spend money there.
House Beautiful Lets Readers Post to Pinterest From Print
House Beautiful is letting users post photos from its print edition directly to Pinterest using smartphone apps, the latest effort by a magazine to make print more interactive.
Are Consumers Ready for Mobile Grocery Shopping?
More mobile apps are popping up as tools for shoppers to find manufacturer deals and make lists as they trawl the supermarket aisles.
Google+ a Ghost Town as Brands Decamp for Pinterest
While the broad consensus among digital marketers is that Google+ is an empty city where the masses go to set up a profile but then seldom return, Google is continuing to double down on the investment.
