April 16, 2013
CPG advertisers more than tripled their spending on mobile advertising last year, with a major focus on awareness-building, video and location targeting.
April 16, 2013
Retail giant finds success by embedding reviews, coupons and purchasing options in ads.
April 16, 2013
Twitter has held talks with Viacom about hosting TV clips on its site and selling ads alongside them, and has also discussed a content partnership with Comcast's NBC Universal.
April 16, 2013
Newark Mayor Cory Booker thinks social media can help upend the "media oligarchy" that still dictates what the top stories are.
April 16, 2013
Credit-card firms are selling their transaction data for digital advertising and other marketing efforts, but fears of consumer backlash abound.
April 16, 2013
Facebook is seeking more than $1,000,000 to reserve daily slots for video ads, and advertisers can choose from four demographic targets encompassing millions of users.
April 16, 2013
Don't write the obituary for demographics yet -- at least when it comes to video.
April 15, 2013
"We use cookies!" That's the declaration Google is making in recent changes to its search home pages and results pages in the European Union.
April 15, 2013
Ad-intelligence outfit Exponential Interactive tracked 1.3 million baseball fans gearing up for the season last month online.
April 15, 2013
As in any other endeavor, picking a winner requires research.
April 15, 2013
Brand marketers don't believe that ad-tech companies view brands as true partners.
April 15, 2013
No. 2 status comes with price as competitors go after smartphone maker in their ads.
April 15, 2013
Pitting vendors against each other can lead to trouble if you don't have proper controls in place.
April 15, 2013
For a remarkably long time, Apple worked brilliantly as a one-size-fits-Steve company. But things have clearly changed.
April 12, 2013
MasterCard's emerging payments lead in the U.S, Ken Moy, will be speaking at Ad Age Digital about our cashless, even card-less, future.
April 12, 2013
The founder and CEO saw the rise of native advertising -- but not an editorial staff that now numbers 90.
April 12, 2013
Don't like ads on your phone? Evidon and Truste are offering new ways to control them.
April 12, 2013
HTC targets comedy lovers with a take on 'The Bachelorette' choosing between the HTC One, iPhone, StarTAC, and, well, rotary.
April 12, 2013
The Dentsu-owned digital agency is mining the world of influencers in the hopes of hacking viral marketing.
April 12, 2013
The company has been pitching digital agencies on using its location data to target ads elsewhere.
Big Data is more than web tracking and social media.
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