Digital

Netflix to Carry New Original Series From DreamWorks

Netflix to Carry New Original Series From DreamWorks

The deal covers more than 300 hours of new programs, including shows based on franchises like "Shrek" and "Madagascar."

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WPP Invests in Fullscreen, a 'Buddy Media for YouTube'

WPP Invests in Fullscreen, a 'Buddy Media for YouTube'

A year after its stake in Buddy Media earned WPP $62 million, WPP Digital has taken a stake in digital video network Fullscreen.

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Samsung Launches Public Relations Agency Review

Samsung Launches Public Relations Agency Review

People close to the pitch say the review aims to promote Samsung's consumer electronics business globally. 

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Microsoft, Best Buy to Battle PC Slump With Mini 'Windows Stores'

Microsoft, Best Buy to Battle PC Slump With Mini 'Windows Stores'

Best Buy and Microsoft announced plans to add Windows stores to 500 of the electronics retailer's locations in the U.S. and Canada.

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Foursquare Rolls Out Visualizations of Your Check-Ins, Sponsored By Samsung

Foursquare Rolls Out Visualizations of Your Check-Ins, Sponsored By Samsung

Foursquare has partnered with Samsung for My History, a feature that will provide users with infographics based on their check-in histories.

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MTV Starts 'MTV' Other,' a Digital Studio to Develop Content and Talent

MTV Starts 'MTV' Other,' a Digital Studio to Develop Content and Talent

See two of its first shows here. The studio is also working with Starcom to create content for its clients. 

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See MySpace's First TV Commercial

See MySpace's First TV Commercial

A 30-second spot for the new Myspace will begin airing tonight and will run tomorrow during game four of the NBA Finals.

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Facebook Adds Twitter-Style Hashtags in Eventual Bid for Real-Time Marketing Dollars

Facebook Adds Twitter-Style Hashtags in Eventual Bid for Real-Time Marketing Dollars

It's a move that could eventually put Facebook and Twitter in more direct competition for ad budgets now targeting live TV events.

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PlayStation 4 Ads Focus on Hardcore Gamers While Xbox Stresses the Living Room

PlayStation 4 Ads Focus on Hardcore Gamers While Xbox Stresses the Living Room

While Microsoft is touting the Xbox One as a mass-market device essential for any living room, Sony is more narrowly focused on gamers.

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Cable Companies Use Payments, Threats to Slow New Web TV Services

Cable Companies Use Payments, Threats to Slow New Web TV Services

Time Warner and other pay-TV companies are trying to keep programmers away from potential TV disruptors such as Intel, Apple and Google.

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Live: Samsung's 'Hope for Children' Gala in New York City

Live: Samsung's 'Hope for Children' Gala in New York City

Where you can see Chelsea Clinton, Tracy Morgan, John Legend and Nina Garcia all in one place?

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Why Google Wanted Waze: The Local Ad Market Is Going Mobile

Why Google Wanted Waze: The Local Ad Market Is Going Mobile

Brands like Best Buy and Whole Foods have run promotions that pop up while users are setting their routes, alerting them to a nearby store.

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Twitter and Everyday Health Partner for Public-Health Alerts, Ad Packages

Twitter and Everyday Health Partner for Public-Health Alerts, Ad Packages

Twitter has struck a deal with Everyday Health to mine health-related tweets for outbreaks and ad dollars.

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McKinsey Finds Social Buzz Can Affect Sales -- Negatively, Anyway

McKinsey Finds Social Buzz Can Affect Sales -- Negatively, Anyway

The firm found negative social-media buzz for a telecom client hurt signups by 8%, “offsetting their entire TV spend.”

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Southwest Airlines Reviews Digital Agency Business

Southwest Airlines Reviews Digital Agency Business

WPP shops VML and Wunderman currently handle digital business for the airline. 

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Another Government-Info-Broker Inquiry Is Underway

Another Government-Info-Broker Inquiry Is Underway

Amid the Obama administration's escalating data collection scandal, congress's investigative arm is conducting a data broker study.

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Mobile Advertising is Cannibalizing Desktop Ad Budgets

Mobile Advertising is Cannibalizing Desktop Ad Budgets

Desktop ad spend will reach its peak in 2014 at $35.39 billion, after which it will steadily decline, according to eMarketer.

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The Guardian's NSA Scoops Net Record Traffic

The Guardian's NSA Scoops Net Record Traffic

Thanks to last week’s NSA stories, the stateside push for the U.K.'s The Guardian has become a shove.

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Say Media Redesigns ReadWrite, Adds New Ad Units

Say Media Redesigns ReadWrite, Adds New Ad Units

Say Media restarts from scratch with tech blog's new Snow Fall-like article layout, any-screen focus and two native ad units.

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How Bad Measurement is Holding the Mobile App Economy Back

How Bad Measurement is Holding the Mobile App Economy Back

Mobile app usage is exploding but the lack of reliable app measurement could throw a wrench into the mobile ad spending machine.

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