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May 21, 2002
NEW YORK (AdAge.com) -- Microsoft Corp. today said it's ramping up its efforts to switch Web users from America Online to its MSN online service with a new $10 million print campaign and a host of new tech tools to make leaving AOL less traumatic. Microsoft is offering AOL subscribers free use of a suite of tools from TrueSwitch, which allows user...
May 21, 2002
Internet access, which is considered crucial for the online experience. J. Allard, general manager of Microsoft's Xbox division, referred to online game play using dial-up Internet connections as the equivalent of "sucking pizza through a straw." Microsoft will make a Xbox Live starter kit available for $49.95, which includes a year's ...
May 21, 2002
CHICAGO (AdAge.com) -- The Librarian of Congress today rejected a royalty rate proposal issued by the Copyright Arbitration Royalty Panel that called for Internet radio providers to pay for music broadcasted over the Web. The panel in February had proposed that terrestrial radio stations streaming over the Web pay 0.07 cents per song played for e...
May 21, 2002
LOS ANGELES (AdAge.com) -- The Interactive Marketing unit of AOL Time Warner's America Online on Monday eliminated 120 jobs in its Virginia and New York offices, according to an executive inside the company. The cuts represent Related Stories: MORE EXECS MOVE RANKS AT AOL Will Report to Interactive President Jimmy de Castro about 1...
May 20, 2002
NEW YORK (AdAge.com) -- The big three video-game console marketers, leader Sony Computer Entertainment America, Nintendo of America and Microsoft Corp., square off this week in Los Angeles at the $9 billion interactive entertainment industry's premiere event, E3: Electronic Entertainment Expo. Microsoft Corp. aggressively kick-starts its video-ga...
May 20, 2002
NEW YORK (AdAge.com) -- When Sharon Lee of the Hollywood marketing firm Look-Look needs to know what's cool, she taps ...
May 20, 2002
NEW YORK (AdAge.com) -- TiVo, the personal video recording system that rankled marketers, ad executives Related Stories: IMPACT OF PVRs DRAMATICALLY LESS THAN PREDICTED TiVo, SonicBlue Sell Slowly; Many Owners Still Watch Ads BAIT & SWITCH AT TIVO Customers Abused by Unfair Upgrade Practice 4As SPEAKERS FAULT TiVo MARKETING CAMPAIGN TiVo ...
May 15, 2002
NEW YORK (AdAge.com) -- America Online today shifted two executives as the struggling Internet unit of AOL Time Warner continues to shake up its management team and strategy. James Bankoff was named executive vice president of operations for AOL Interactive Services, and David Gang was elevated to executive vice president of product marketing. Bot...
May 13, 2002
NEW YORK (AdAge.com) -- Marketers from Minute Maid's Simply Orange joined a growing trend among consumer package-goods companies with the decision to make a Web site an integral part of Simply Orange's launch in April 2001. Nearly 50% of the top consumer package-goods sites sell products or market merchandise of some kind online, according to a Fe...
May 13, 2002
DETROIT (AdAge.com) -- Chrysler Group won't do much traditional advertising for the 2003 Jeep Wrangler Rubicon sport utility vehicle -- the automaker only plans to sell around 8,000 of the model it dubs "the ultimate off-road rig."
May 10, 2002
NEW YORK (AdAge.com) -- CDW, a marketer of technology products for businesses, government and educational institutions, debuts a new national advertising campaign featuring "Fred, the I.T. Guy." the company's spokes-icon. The multimedia effort, created by DWP/Bates Technology, Atlanta, marks Fred's return as CDW's unseen brand icon. Fred, who was...
May 08, 2002
NEW YORK (AdAge.com) -- In the latest sign that package goods marketers continue to explore new ways to use the Internet in direct support of their products, Kimberly-Clark Corp. on Tuesday reached an agreement with Yahoo! to provide editorial content about child rearing to Yahoo!'s new parenting section. A year ago, Kimberly-Clark launched Pa...
May 08, 2002
DETROIT (AdAge.com) -- As part of the launch of its new 2003 Ford Expedition sport utility vehicle, Ford Motor Co. has made its largest ever purchase of advertising space on Internet portals, according to campaign managers. In an effort aimed at reaching 70% of the U.S. online audience, WPP Group's Ford Motor Media, Detroit, bought the home pages ...
May 07, 2002
NEW YORK (AdAge.com) -- A poll conducted by an AOL Time Warner research company has found that mothers spend more time on the Internet each week than teenagers. The survey found that single mothers and those with three or more children each say they go online 20 hours a week -- or 20% more than average. 'Wired Moms' Released today, the "Wired Mo...
May 07, 2002
CHICAGO (AdAge.com) -- Agency.com laid off 20% of its U.S. staff, or about 90 staffers today, a spokeswoman for the I-shop said. The spokeswoman said the cuts would be concentrated in Agency.com's East Coast offices, including New York, Boston and Woodbridge, N.J. It was unclear whether any U.S. offices would close or if Agency.com would lay off...
May 06, 2002
NEW YORK (AdAge.com) -- When personal video recorders debuted three years ago, it looked like the relevance of 30-second TV spots could ...
May 06, 2002
CHICAGO (AdAge.com) -- Online audience measurement company NetRatings has acquired DoubleClick's @plan research product line, according to the company. As part of the deal, worth $18.5 million in cash and stock, NetRatings takes over @plan's existing contracts with 200 clients. The two firms also signed a multiyear partnership to integrate Niels...
May 02, 2002
NEW YORK (AdAge.com) -- Internet portal Terra Lycos breaks the first of two 30-second spots tonight in prime time on top-rated shows CSI, on CBS, and ER, on NBC. The $6 million, four-week TV campaign, dubbed "Inspiration," promotes a variety of the the portal's channels on its network. The effort, by Interpublic Group of Cos.' Hill Holliday, Conno...
April 30, 2002
NEW YORK (AdAge.com) -- Newspapers look likely to leave this recession later than other media and with a smaller share of the ad pie, a ...
April 30, 2002
NEW YORK (AdAge.com) -- Slate, the online magazine known for in-depth reporting and occasionally acerbic commentary, has snared its first ad buy from marketing giant Procter & Gamble Co. Beginning May 1, a five-week ad program for P&G's Crest Whitestrips debuts on the site, featuring three online ad formats and an advertorial for the Crest tooth-...
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