Digital

Mobile App 'Placed' Tracks People As They Shop In Exchange For Deals

Mobile App 'Placed' Tracks People As They Shop In Exchange For Deals

Mobile app Placed captures data on the physical locations of people hundreds of times each day.

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AOL Fishes Where TV Dollars Are: Mediaocean

AOL Fishes Where TV Dollars Are: Mediaocean

AOL is pitching ad buyers on a slate of shows and an easier way to shift TV dollars its way.

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Fueled by Pay Wall, New York Times Passes USA Today for No. 2 Spot

Fueled by Pay Wall, New York Times Passes USA Today for No. 2 Spot

USA Today does not charge for online access, relying entirely on advertising for digital revenue.

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Hulu Touts New Shows, 4 Million Subscribers

Hulu Touts New Shows, 4 Million Subscribers

Hulu showed off an ambitious schedule of original shows at its NewFront pitch on Tuesday, as well as metrics intended to demonstrate its competitiveness with other powerful platforms.

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Yahoo: Yes, We're Still a Media Company

Yahoo: Yes, We're Still a Media Company

Yahoo is trying to show there's room for media in Marissa Mayer's tech-focused Yahoo.

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Unilever Taps 360i for Ben & Jerry's Digital Business

Unilever Taps 360i for Ben & Jerry's Digital Business

Dentsu digital shop picks up its first business for Unilever. Edelman keeps global business for now.

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Yahoo Rolls Out Its Own 'Native' Ad Format

Yahoo Rolls Out Its Own 'Native' Ad Format

New formats designed to fix Yahoo's display revenue problem.

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The Weather Company's NewFront Pitch: Series That Span TV, Web and Mobile

The Weather Company's NewFront Pitch: Series That Span TV, Web and Mobile

A promotion for Tornado Week, meanwhile, took off by promising to speed up fans facing interns every time someone said "#TornadoWeek" on Twitter.

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Android, iOS Loyalists Brawl In New Windows Phone Ad

Android, iOS Loyalists Brawl In New Windows Phone Ad

Microsoft is hoping to tap into the ridiculous tribalism between Android and iOS users.

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AOL's HuffPost Live Gets Shot on Cable With Mark Cuban's AXS TV

AOL's HuffPost Live Gets Shot on Cable With Mark Cuban's AXS TV

AOL's live web news program, HuffPost Live, is jumping to real cable TV. AXS is the former HDNET, a cable channel founded by Mark Cuban.

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Apple's Advertising on the Upswing Again With New iPhone5 Spot

Apple's Advertising on the Upswing Again With New iPhone5 Spot

Apple's new 60-second TV commercial for the iPhone 5 is a return to form, the sort of spot that Steve Jobs would have loved.

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YouTube Drops Price for Upfront Packages to Lure TV Dollars

YouTube Drops Price for Upfront Packages to Lure TV Dollars

YouTube is taking a novel approach to winning TV ad dollars during this year's Upfront season: lowering prices.

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Why the NewFronts Shouldn't Mimic the Upfronts So Much

Why the NewFronts Shouldn't Mimic the Upfronts So Much

In between the car giveaway and the Jay-Z concert, last year's NewFront's missed an opportunity to emphasize what makes digital video different.

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Is Kenny F&#%ing Powers Endorsing the HTC One?

Is Kenny F&#%ing Powers Endorsing the HTC One?

Twitter user has been advocating HTC's new phone and bashing Apple on Twitter.

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SpinMedia Buys Vibe, but With 'No Plans' for Print Edition

SpinMedia Buys Vibe, but With 'No Plans' for Print Edition

"We will investigate print options at a later date," a spokesman said. SpinMedia previously stopped publishing Spin's print edition.

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Yes, The Times and Journal Are Sending You More Push Notifications

Yes, The Times and Journal Are Sending You More Push Notifications

The New York Times and The Wall Street Journal have both enacted new edit guidelines with a greater emphasis on mobile alerts.

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Watch 13 Awesome Classic 'SNL' Clips Moving to Yahoo

Watch 13 Awesome Classic 'SNL' Clips Moving to Yahoo

A big content deal for Yahoo and a trove of video to sell at high rates to advertisers.

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New York Times Plans Cheaper Subscription Products (Plus One That's More Expensive)

New York Times Plans Cheaper Subscription Products (Plus One That's More Expensive)

Lower-cost products will center on selections of stories around themes such as food, politics or the "most important and interesting" headlines.

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New Generation of Startups Arrive to Replace the Data Scientist

New Generation of Startups Arrive to Replace the Data Scientist

Data technology service providers are getting funded, but until scale through wide adoption by smaller businesses is imminent, don't expect a bubble.

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Sen. Jay Rockefeller Blasts Ad Industry In Senate Hearing Over Do Not Track

Sen. Jay Rockefeller Blasts Ad Industry In Senate Hearing Over Do Not Track

Chairman of Senate Commerce Committee accuses the ad industry of dragging its feet, and the WC3 of having no authority to set standards.

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