April 24, 2013
"The Million Second Quiz" will air live from a giant hourglass-shaped structure in New York City.
April 24, 2013
Gum brand hopes show based on 'real-time Twitter conversation spikes' will help it reach millennials
April 24, 2013
"We often work with the assumption that people do not want to hear, or care, about brands," said PepsiCo's Shiv Singh in this video interview.
April 23, 2013
A false report on the Twitter account of the Associated Press said there had been explosions at the White House, injuring President Obama.
April 23, 2013
Coca-Cola is launching a new teen-focused digital campaign that will span across multiple websites, and incorporate a series of games, GIFs and videos.
April 23, 2013
Evidon's Andy Kahl straddles the business and privacy sides of digital-data collection, working with marketing and sales staff as well as the data-science team.
April 23, 2013
When "freemium" means pitching freedom from ads, marketers have to ask tough questions.
April 23, 2013
Enough with the TV pitches for a minute. The NewFronts are here.
April 22, 2013
Twitter graduates from experimental ad budgets to the Big Leagues of advertising.
April 22, 2013
The Wireless Wars heat up tonight when T-Mobile takes its latest spot slamming the bigger carrier to the NBA Playoffs.
April 22, 2013
The 6-year-old startup relies on mobile ads to reach profitability in 2013.
April 22, 2013
The ad campaign talks about online privacy -- all the better to create trouble for Google.
April 19, 2013
Yahoo is shutting down six more products as it streamlines its portfolio to focus on what CEO Marissa Mayer calls consumers' 'daily habits.'
April 19, 2013
The global brand campaign will include an outdoor/poster element that will feature portraits of adults and their baby versions facing each other.
April 18, 2013
Google is pushing beyond its roots as a desktop-based search business to enter new ad-driven markets, including smartphones, Web services and video.
April 18, 2013
From the perspective of a modern retailer, data is pushing pricing and promotion strategies in two directions -- toward both national and personal pricing.
April 17, 2013
Will the success of the spot help DraftFCB hang onto the retailer's account?
April 17, 2013
Startup's tech makes it possible to buy a pair of shoes that a Facebook friend has posted just by clicking on the news-feed image.
April 16, 2013
Handed out at Ad Age's Digital Conference in New York tonight, the VVA's celebrate great brand storytelling in a variety of different forms.
April 16, 2013
Analysts say Mayer struggles to boost marketing revenue as customers shun banner ads in favor of lower-priced, targeted promotions on Facebook, Google.
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