Glossary: Data Defined
A definition of first-party data, and comments from a digital marketing expert.
RAPP VP-Data Science David Sogn discusses recommendation engines.
The movement has exploded as a result of the adoption of devices and apps that track calorie intake, physical activity and more.
Machine learning is a form of artificial intelligence that adjusts algorithms over time as more and more data is fed into them.
Often bots and botnets can be used for nefarious purposes, such as click fraud, spreading viruses, or enabling fake ad impressions.
What qualitative data means for marketers.
A definition of the programming model Map/Reduce.
A data model helps illustrate the way groups of information within a data set relate to one another.
How marketers use real-time audience modeling for ad targeting.
How marketers should understand Quantitative data.
Apache Hadoop is a key building block of big-data analytics, in part because it parses data at high speeds and allows analysts to crunch data that's stored across multiple servers.
Look-Alike Models are used to build larger audiences from smaller audience segments to create reach for advertisers.
An algorithm is a step-by-step set or rules or instructions necessary for performing a specific mathematical task or solving a particular mathematical problem.
What are predictive analytics and how do marketers use them? Data Defined has the answer.
Each week, DataWorks will define a data-related term marketers need to know. In this first edition of Data Defined, we're starting off with the obvious: Big Data.