A data model helps illustrate the way groups of information within a data set relate to one another.
How marketers use real-time audience modeling for ad targeting.
How marketers should understand Quantitative data.
Apache Hadoop is a key building block of big-data analytics, in part because it parses data at high speeds and allows analysts to crunch data that's stored across multiple servers.
Look-Alike Models are used to build larger audiences from smaller audience segments to create reach for advertisers.
An algorithm is a step-by-step set or rules or instructions necessary for performing a specific mathematical task or solving a particular mathematical problem.
What are predictive analytics and how do marketers use them? Data Defined has the answer.
Each week, DataWorks will define a data-related term marketers need to know. In this first edition of Data Defined, we're starting off with the obvious: Big Data.