A data model helps illustrate the way groups of information within a data set relate to one another.
How marketers use real-time audience modeling for ad targeting.
Apache Hadoop is a key building block of big-data analytics, in part because it parses data at high speeds and allows analysts to crunch data that's stored across multiple servers.
Look-Alike Models are used to build larger audiences from smaller audience segments to create reach for advertisers.
An algorithm is a step-by-step set or rules or instructions necessary for performing a specific mathematical task or solving a particular mathematical problem.
What are predictive analytics and how do marketers use them? Data Defined has the answer.
Each week, DataWorks will define a data-related term marketers need to know. In this first edition of Data Defined, we're starting off with the obvious: Big Data.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
