Beats by Dr. Dre is licensing the recycling brand Ekocycle from Coca-Cola.
The Candy Crush booth is getting swarmed at the Licensing Expo in Las Vegas, where licensees think the game could be the next Angy Birds.
If sponsored content can deceive consumers in a way that creates challengers for publishers and marketers.
Authenticity doesn't demand that we always talk openly with the customer. What it demands is that we remain true to who we are as a company.
The location, costs and self-congratulatory tone are targets for critics, but the Cannes Lions provoke and inspire our world for the better.
A common coding system would provide immense benefits, including enhanced ratings measurement and advanced cross-platform analytics.
To achieve marketing effectiveness, broad and multilayered cultural influence truly demands wide and deep cultural knowledge.
When brands get in hot water because of tie-ups with rap-artist endorsers, the marketing execs must examine their own culpability.
Why are so many senior marketers missing the opportunity -- and their piece of the demo's $200 billion in spending power?
As much as we'd like to believe that well-scripted, beautifully produced and properly placed content always goes viral, again and again we see that that's just not the case.
Sandberg and Mayer notwithstanding, ambitious women tend to think of themselves as the potential No. 2 in an organization instead of the No. 1.
Here are 11 things you need to know, starting with: The world does not need another ad agency.
So much has changed. Yet our view of what constitutes a conflict of interest has not.
From a marketing perspective, there has been an interesting parallel with more brands than ever coming out of the closet on this particular issue.
Above all, utility is a response to, and a requirement of, the inevitable time crunch in a tech-sped world.
The problem is not whether social value can be measured in dollars. Perhaps the issue is that we can't measure in dollars objectives that weren't intended to be profitable in the first place.
Smart station managers know that the next time any of their kids plan to watch their newscasts is ... never.
Don't believe everything you read about trends in Japan, including high school girls selling ads on their thighs.
Ready or not, ICANN is moving forward with its new gTLD scheme. Here's how you can avoid .trouble.
Mozilla is differentiating between sites that have direct relationships with consumers and those that don't -- which is more likely to meet users' expectations.
