Ads face more of an uphill battle than song parodies alone. Also: don't count on a PR windfall to make up for the legal headache.
In the race to understand their data, most companies miss the point, but some advocacy groups are ahead of the curve.
Eliminating the tax deduction may benefit some corporations, but ultimately it is the equivalent of an advertising tax.
Trimming tax deductions for ad expenses may help some companies, but it will crimp the ad industry, imperil jobs and limit free media.
The top third of TV viewers accounts for two-thirds of ad impressions, argues Robert Norcross, suffering far too much commercial repetition.
We can do more to help consumers regain control of their private data, says FTC Commissioner Julie Brill.
Brands today require a new go-to-market approach to stay relevant in the eyes of their consumers. Here's the formula for success.
Collaborative video could help maintain awareness at a level of quality that is hard to maintain. But is it really a huge deal?
A case for why "jingle" shouldn't be a dirty word; they don't need to be complex to be effective.
Advances in up-to-the-minute distribution and segmentation make radio a good bet to add scale at efficient cost.
What are the implications of the quantified self for marketers so that they don't blow it with ham-handed moves?
P&G is the top advertiser on Rossiya1, where a news anchor discussing organ donation said gay men's hearts should be burned or buried.
Estimates indicate that piracy could be valued at more than $10 billion worldwide.
Could these two groups be any further apart? What's going on here, and what's driving each trend?
Not all ratings points are created equal, study after study shows. Now we have to understand why.
The government's goal is to double per-capita income by 2020, giving consumption a much-needed boost for those who can take advantage.
Creating commercials for new media just got cheaper -- in certain circumstances.
"I'll kindly pay you Tuesday for a hamburger today" is no way to treat agencies, says the 4A's CEO Nancy Hill.
Marketing has no core function in the Japanese business model. But without it, Japanese companies risk failure against global competition.
Protests in Brazil don't change the coming "Brazilian moment" for brands like Lottie Dottie Chicken. Plus: a chart of licensing history.