April 17, 2012
Content that gives things away to consumers doesn't buy the credibility and trust brands need.
April 03, 2012
When it comes to women and media consumption, data are abundant. But by taking data at face value, rather than analyzing it, too many marketers get it wrong with female consumers.
March 28, 2012
The head of WDCW explains that his agency agreed to appear on the show because it has nothing to hide.
March 23, 2012
One of the things we love about "Mad Men" is how thoroughly accurate the show is about the era. If you don't want to miss the references, you've got some educating to do. Luckily, we have a suggested reading list.
March 20, 2012
Competition is fierce for talented tech graduates, and marketing must become a preferred career. Agencies can help by supporting and partnering with colleges.
March 19, 2012
Today, the once-invincible Walmart is scrambling to recover its competitive edge,Target is setting up shop outside the U.S. in search of growth, Kohl's is building smaller stores and Kmart is on deathwatch. So what will the future bring for the retail industry?
March 19, 2012
Attention, wannabe dot-com entrepreneurs: It's time to start thinking inside the box, as your future will indeed include a key and open-for-business sign, not just a cloud and front end.
February 29, 2012
This looks to be another rebound year for employment in marketing and advertising. Here are tips for putting yourself in contention for the hot jobs.
February 21, 2012
Somewhere around the 289th hour of nonstop Jeremy Lin, something changed. In sports and in life, we're now much more a culture of "sensations," and less a culture of "stars."
February 20, 2012
Market segmentation is a little bit like driving a car, in that everyone believes he is good at it.
February 20, 2012
Today's business leaders are so obsessed with global that they risk neglecting the importance of local excellence.
February 20, 2012
We're seeing a progression in the quality of young professionals. This isn't a group ready to stay in the background; it's a talent dynamic that I foresee shaping the way we work and interact, and they'll present challenges.
February 07, 2012
The company's brands are moving away from crass, frat-boy humor as they try to regain share taken by competitors, craft brewers and spirits.
January 30, 2012
Point your lens toward Madison Avenue. What you see is the media industry burning its index finger on the digital-content trend.
January 19, 2012
It's not the diagnosis, the diet or even the endorsement of an anti-diabetes drug. It's the way the announcements were handled.
January 16, 2012
I don't know how often I hear somebody say, "Advertising was much easier 20 years ago." But the truth is that none of the things we held as "truths" back then were indeed truths.
January 09, 2012
Agency-client relationships are like a marriage. They can start to wear during the months and years ahead as the difficulties of daily life set in, but how you manage those things is what matters.
January 02, 2012
Consumers are telling us what they want. It's our turn to show them we're listening.
December 15, 2011
Despite the housing downturn, home improvement is becoming popular again. Marketers can reach these consumers with ads that stress emotional connections.
