November 28, 2011
Is there a formula to making a product conversation-worthy? And more importantly, is there a way to keep that conversation going over time?
November 22, 2011
While the debate rages over the ethics of retailers bringing forward their Black Friday opening times to midnight on Thanksgiving, it's worth remembering that retailers and shopping have long played an integral role in our holiday traditions, so why should this latest change be seen as any different?
November 16, 2011
CMOs? Ad managers? Perhaps you've suspected this. I can confirm it: Making ideas really doesn't take as long as you're told it does.
November 09, 2011
If there is one thing that characterizes a great place to work, it's that its employees have swagger. I know this by seeing it firsthand.
November 07, 2011
Given that brands are all about voice, meaning, values and point of view, having the skills of a conversational publisher is critical to success.
October 28, 2011
Clients who budget blindly, without measuring results, will see the light if an agency can instantly focus them on how much they don't know
October 25, 2011
Though examples of hyperbole are still to be found, the public relations profession is taking serious steps to find ways to measure the true value of its work
October 24, 2011
There are some fundamental truths about beer advertising that I always thought were obvious, but apparently they're not, because Bud Light has violated all of them in recent years.
October 24, 2011
To maximize their return on these significant relationships, marketers must shift from being buyers of sponsorships to investors in partnerships. Here are three questions companies should ask themselves to find out if they're buyers or investors.
October 17, 2011
In an excerpt from his new book, "The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy," Mr. Stoute describes how he explained millennials to marketers as less an age group and more of a mind-set.
October 17, 2011
Musician will.i.am challenges marketers to "make conversations, not ads."
October 14, 2011
Edwin Land held that a successful business should be the "intersection of art and science." He explained that everything he did or wanted the company to do needed to reflect and embody this intersection.
September 19, 2011
"Always on" has big implications for how to use online frequency strategically in brand advertising because of how it relates to emotion and storytelling.
September 19, 2011
If you're in the media business, marketing business, or agency business, you're in the business of storytelling. In advertising specifically, the art and craft of storytelling is central to building, maintaining and strengthening the bonds between consumers and brands.
September 19, 2011
Stephen Fraser, a co-founder of internet-based custom fabric printing company Spoonflower, details what it was like to have been a finalist in Facebook's "Big Break for Small Business" contest.
September 15, 2011
In tough economic times, the American work ethic is venerated in ad campaigns and TV shows, but the most creative solutions emerge when the nose takes a break from the grindstone.
September 05, 2011
There is no reason to believe the benefits for companies and consumers touted by ICANN and others who would benefit from new TLDs would actually occur.
September 05, 2011
Marketing executives often look to books written by military strategists when it comes to describing how to win in the marketplace. But military warfare has changed considerably since those works were written, and today, it's all about counterinsurgency.
September 05, 2011
Multicultural marketing, in the traditional sense of the phrase, is dead. There, we said it. Call it what you like: "Armageddon," a "tipping point," a "paradigm shift." It doesn't matter. But here's how to move forward.
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August 22, 2011
The fix has nothing to do with better-looking clothes, smaller stores or launching a Facebook page. The fix is all about reinforcing and defending the Walmart brand in the mind.
