March 04, 2013
After Netflix released the first season of "House of Cards" in its entirety, the concept of "binge viewing" became a very hot topic. So is this going to kill linear TV viewing?
March 04, 2013
A half-century after Betty Friedan's feminist classic, a look at what's changed about advertising to women. Make that, "what hasn't changed."
February 27, 2013
Here's a portfolio-management approach for keeping track of what's new and next in startups.
February 26, 2013
A principal from another agency recently boasted, "Data drives every piece of creative we put out today." My immediate reaction was, "Boy, your creative must really suck."
February 25, 2013
Last year was when some marketers finally learned how to market their brands at the speed of culture. This is the year they will get good at it.
February 21, 2013
The Catholic Church is in the sweet spot in this age of branding. It already "sells" spirituality, but has lost its way in terms of movement-building.
February 18, 2013
When we used songs that were written not only for a brand, but about a brand, music put the advertiser's name in the minds and on the lips of consumers.
February 20, 2013
Three examples of how dilemmas facing a few high-profile companies illustrate the challenges.
February 18, 2013
As we race to keep pace with fast-moving consumers, technologies and platforms, I'm growing concerned that we are at risk of ignoring boring stuff that can offer huge returns.
February 11, 2013
The archetype of women as stay-at-home, subordinate housewives that buy every piece of clothing their husband owns and every product in the fridge isn't going to actually build your brand.
February 06, 2013
In this brave new marketing world, word-of-mouth, the overlooked stepchild of marketing, deserves renewed attention. Here are three useful insights around this timely tool.
February 04, 2013
As an industry, we need to find ways to elevate more brands to find such success. To do so requires the industry to break down barriers -- barriers that often restrain brands from achieving their full potential.
January 29, 2013
Communications professors have trouble staying current, so colleges must find ways to offer students the most up-to-date experiences.
January 29, 2013
The gap between what people say and do doesn't mean they are two-faced when it comes to privacy -- and it's important for marketers to understand this seemingly contradictory behavior.
January 29, 2013
Forget what the pundits say. Women have similar tastes as men -- and they're more likely to share your spots.
January 29, 2013
John Boiler, CEO of 72andSunny, Ad Age's 2013 Agency of the Year, says there are real business benefits in dropping the "dirty word" from your shop's vocabulary.
January 21, 2013
One consultant says Verizon's campaign is aspirational and emotionally charged, while another says it's just copying GE. What do you say?
January 21, 2013
Fifteen percent of those employed in the advertising industry are people of color, while our country's minority population is 37%.
January 14, 2013
Consumers are grappling with a familiar question: Does the impressive utility technology is bringing into their lives outweigh the nagging fears about whether they are losing something else along the way? For example -- privacy?
January 14, 2013
Now, more than ever, brands need to ensure that the morals clause in their endorsement agreements has evolved to meet the risks of a changing media world.
