January 14, 2013
The only thing worse than the show's premise, based on a rapper and the 10 mothers of his 11 children, is the epic failure of the Oxygen marketing team.
January 07, 2013
The plume of exhaust left by consumers as they socialize, surf and transact is becoming the fuel for insights and efficiencies for marketers.
January 07, 2013
It's time to place media at the center of the business and make it as creative as the creative itself. We are at a unique moment to rethink how we are handling media.
December 17, 2012
If you want to reach millennial women, whether they're at work, at school, shopping, at the gym, or relaxing in the bathtub, you need to access and talk to them where they are -- online.
December 17, 2012
While many women's gender roles have changed in the past 50 years, you would never know it from the types of ad appeals and product innovations companies are rolling out in order to capture the lucrative women's market.
December 10, 2012
For Nestle's Pete Blackshaw, 2012 was a year of digital irony, digital opportunity and a wee bit of digital excess.
December 03, 2012
Media measurement is categorized by uncertainty about accuracy, gross inadequacies and technological change. The ratings industry is referred to as being in an "intolerable situation."
November 26, 2012
We must give marketers the data, facts and information to make better marketing decisions. Here are two specific initiatives that underpin this push for greater accountability.
November 15, 2012
CEO's discussion of costs of Obamacare could have been a hero moment, rather than demagoguery.
November 12, 2012
Why wouldn't we expect to have the same level of scrutiny brought to bear on political ads as there are on, say, an ad for toothpaste or frozen peas?
November 05, 2012
What should marketers do in the absence of FTC guidance on sustainability? I have a few concrete recommendations.
November 05, 2012
A couple of developments have taken place since I wrote that piece that make me feel a little sheepish about trashing "The Pitch" in Ad Age.
October 29, 2012
. Sometimes the ideas left behind on the cutting-room floor are big, game-changing concepts -- kernels of something that, if questioned and nurtured and developed, could result in products or services that are real and salable.
October 22, 2012
As a gender, women are having the wrong conversation about how to succeed in business, writes Coca-Cola Senior VP Wendy Clark.
October 18, 2012
Eliminating the print edition will mean substantial savings for Newsweek, which was reportedly losing $20 million a year, as well as staff cuts.
October 17, 2012
Despite how good it may seem to be able to call the shots, you don't really get to call that many once you own the place.
October 17, 2012
A certain sector is seen as acting in a way that threatens hardworking people's health or nest eggs. Cue campaign-trail outrage.
October 15, 2012
It's a matter of survival: Ad agencies must invest in technology to raise efficiency, so they can focus on strategy and ideas.
October 01, 2012
For years now, we all have acknowledged the need to change the way we pique interest among, and acquire fresh talent from, top college students. I would like to offer another solution: Influence the influencers by educating the educators.
October 01, 2012
If mishandled or hidden, rebates and incentives can constitute one more shady business practice in which at least one stakeholding party is left out in the cold.
