September 17, 2012
How do you get your organization to learn from the insights you have uncovered? And how can it adapt?
September 17, 2012
Cloud computing should be suffering a PR crisis of epic proportions. But it's been saved, in part, by its own hazy marketing.
September 10, 2012
Representing a country with image problems can be complex, rewarding work. But some nations have a bad image for good reason -- and pose big risks.
September 10, 2012
It would be easy to count Mr. Johnson out and join the chorus of those marking the days until his demise. I, however, will not be among them.
September 10, 2012
The point is not that Mr. Johnson is failing -- it's that he just can't win.
August 31, 2012
I owe my foot in the door to the ad industry to the multicutural internship. It showed me possibilities and helped me knock down barriers.
August 29, 2012
New York Road Runners' top-down approach undermines its most important marketing asset: its community.
August 20, 2012
Helen Gurley Brown would be loving the tributes she's been receiving of late -- she's getting the recognition she deserves as a visionary who empowered young women to escape the straitjacket of non-opportunity.
August 07, 2012
Brands such as Cosmopolitan or Glamour are in no way set up to respond to this audience's all-important need to know information, now.
August 06, 2012
It's getting increasingly harder to recruit young people into advertising, and more than ever education outreach is a role that we must undertake.
July 30, 2012
Here are a couple of things chief Dan Akerson can do to now to accomplish what he set out to do a couple of years ago: a better -- maybe even great -- job of marketing its four major brands.
July 23, 2012
Super Bowl or Summer Olympics, which to buy? Brands can draw insights from comparing the two mega events.
July 11, 2012
The ad industry has done nothing to stop messages that target uninterested consumers, but Microsoft's new privacy default shows they're a real intrusion.
July 09, 2012
A study shows that women use social media to connect aspects of their fragmented lives and stay in touch with others.
June 27, 2012
Lessons from the bashing of Pew's study of Asian Americans: Target, but reflect nuance, show consumers you respect their diversity.
June 14, 2012
An unlikely dynamic from the Licensing Expo: collaboration between corporate and entertainment brands.
June 13, 2012
Fashion brands finally are attending the International Licensing Expo, looking for retail partners, with Hasbro actually leading the way.
June 12, 2012
The 2012 Licensing Expo sees the return of Coke and the Postal Service, '50 Shades of Gray' rushing to market and new apps in droves.
June 12, 2012
Marketers and agencies can face substantial penalties for violations of the Foreign Corrupt Practices Act.
May 28, 2012
Our understanding of media behavior is more important than ever, but it seems we are becoming less informed, argues the Advertising Research Foundation's Horst Stipp.
