May 21, 2012
Regardless of how the financial community looks at Facebook, the marketing community is asking questions.
May 09, 2012
Launching a campaign is like launching a nuclear missile: both the agency and the client have to turn their key. So when a campaign goes awry, such as Ashton Kutcher's recent "brownface" Popchips ad, it's unfair for the client to implicate the agency.
May 08, 2012
Segmentation groups customers based on characteristics. But it can get so complex that companies become paralyzed.
May 08, 2012
Macy's looked to its history for inspiration in its latest marketing and merchandising effort, "Brasil: A Magical Journey."
May 07, 2012
Here's why self-regulation is in the interests of advertisers and the agencies that partner with them
May 07, 2012
Marketers have always used women to sell products, but spokeswomen have lately veered away from the standard model of a well-endowed blonde in a mini.
May 07, 2012
If we can liberate ourselves from the "media mindset" and adopt a more "social mindset," we will then be able to make significant progress in understanding how to take part in the brand conversations going on around us, and how to build relationships in this new world.
May 07, 2012
The controversy comes down to the difference between data collection and targeted marketing: Does do not track mean do not collect or do not target?
May 02, 2012
Advertising agencies need to learn how public relations can actually improve their creative thinking.
April 30, 2012
Marketers: If you want to find your agency "soul mate," you'd better review, and possibly retool, your request for proposal process so as not to turn off the perfect prospect.
April 26, 2012
Marketers should make use of the Seven Deadly Sins and Seven Heavenly Virtues.
April 23, 2012
Bravo to students in an Ad Fed competition in Shreveport, whose passion and fearlessness are models of the qualities agencies need to innovate and succeed.
April 23, 2012
The direct-response industry has some of the most colorful, entrepreneurial people in the world writing copy and millions of customers reading or watching those advertising claims.
April 23, 2012
Consumer class-action litigation has exploded. Every month, dozens of new cases are filed -- most of them in California.
April 23, 2012
The discussion about regulating the public-relations profession is back in the news. We've been down this road before, seemingly every time a string of ethical transgressions crops up.
April 23, 2012
While the promise of real-time engagement with customers is appealing, social presents regulatory challenges.
April 23, 2012
Michael Jordan recently learned that his achievements on the basketball court do not translate into success in court when his opponent is the First Amendment.
April 23, 2012
A single word or logo conveys powerful brand messaging in an efficient, uncluttered way. Likewise, with careful advertising strategy and execution, a single color can itself be a compelling brand.
April 19, 2012
Bullies prey on those who are seen as deviating from a standard that our industry often helps to create.
April 17, 2012
If "pink slime" shows the power of language, then companies and brands can also use language to communicate in powerful, meaningful ways -- verbal branding.
