In an unusual move, Chrysler picked U.S. Hispanic agency Richards/Lerma to handle its $30 million ad account in Mexico.
More and more Hispanic consumers are bilingual, and publishers are trying to reach them.
Insight and discipline are required more than ever, speakers at the ANA's annual Multicultural Conference told attendees.
Two years after Walmart ended its multicultural marketing team in favor of a companywide focus, the 'Total Market' strategy has spread.
Fledgling cable network Fusion arrives tonight, confronting new and old competitors for Hispanics, young people and news audiences.
Are you Ad Age's next Multicultural Agency of the Year?
For Hispanic shops, the search for a top creative covers the Spanish-speaking world, with Argentina and Mexico the main hunting grounds.
Adman Alex Lopez Negrete talked to Ad Age about the importance of snapping up stars who can move seamlessly between Spanish and English.
We heard from many Hispanic women reporting a sense of balance that might surprise those who need to "have it all."
Though Hispanics are more engaged with mobile than any other group, brands offer few apps translated into Spanish.
Ad Age's 10th-annual Hispanic Fact Pack shows a very different U.S. Hispanic market than when we launched it a decade ago.
As company branches out, moves ad budget to Dieste after a review.
The Viva Movil store is gearing up for its grand opening which will coincide with a J.Lo concert at the Barclays Center across the street.
Domino's Hispanic campaign features one of its franchisees in a push to connect with the demo and position it as a "leader in opportunity."
In a good year for the U.S. Hispanic market, five Hispanic agencies won eight Lions at the Cannes Lions International Festival of Creativity.
Today's immigrants are keeping their cultural differences, and they want these to be represented in the media.
McCann's Hispanic shop picks up beer business previously at independent Lopez Negrete Communications.
Despite racist commentary from YouTube viewers, survey shows consumers liked spot with biracial child.
As Univision steals viewers and makes a play for advertisers from the English-language TV networks, marketing head Ruth Gaviria has been revamping its brand.
Carving out a new position at NPR suits Ms. Carrasco, who said a running theme in her career is being the first to take on a new role or overcome a challenge.