Hispanic malls are drawing crowds across six states with a mix of special stores and family entertainment.
At Univision Communications' upfront presentation,President-CEO Randy Falco posed the question "What's better, more or less?"
Hispanic consumers will soon say 'hola' to a new family: the Rojos, courtesy of Wendy's.
The U.S. Hispanic market will have a judge after all at the Cannes Lions festival this year.
Walmart was named the first Marketer of the Year by AHAA: The Voice of Hispanic Marketing at the Hispanic group's annual conference on Wednesday in Miami.
If these ideas don't seem particularly Hispanic -- although a Hispanic agency is behind each one -- it's because integrated Hispanics have become what Martin Sorrell called the "new mainstream."
Wave gives awards in film, press/outdoor, cyber, radio, promo, direct, design, PR and the Blue Wave award for the most-innovative ideas.
Rick Gomez will lead marketing for all merchandise categories and brand initiatives.
MillerCoors is searching for a Hispanic agency for Miller Lite after parting ways with Lopez Negrete Communications.
Heineken has parted with a Mexican shop that handled U.S. advertising for Tecate. "When a Mexican agency tries to develop English creative, it feels translated," said VP-Marketing Felix Palau.
The call for entries is open for the Wave Festival, a leading ad festival for Latin America that includes the U.S. Hispanic market and Puerto Rico for the first time.
It's never too early to start thinking about the World Cup, just 15 months away.
Lionel Richie's famed 1984 ballad is the centerpiece of Taco Bell's current TV ad, but it's sung as "Hola."
An internet radio study suggests that brands mix mass and specialized marketing to reach the young, diverse Hispanic community.
CEO Steve Burke has consolidated control of the company's cable networks with Bonnie Hammer.
La Comunidad's quirky approach to office space spills over into its portfolio of multicultural, international and digital content.
As marketers ponder whether it makes sense to have both a general market and a Hispanic agency, LatinWorks is at the forefront of making the case that multicultural is the new mainstream.
The growing Hispanic market suffers from a seriously flawed system for sales-data collection that keeps investment way too low.
Target is awarding its U.S. Hispanic account to LatinWorks after a three-month review that also included sibling Omnicom Group shop Dieste.
The company behind the popular dance-workout classes has released a music video on Vevo for a song called "Zumba."
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