Big In Print
Hispanic Marketing
The Cultural Connection
Univision Consumer Insights Research has been uncovering and studying the nuances and influence of Hispanic culture on consumer behavior for many years, and has now determined a concrete way of measuring U.S. Hispanics' cultural connections. Here, some highlights.
Multicultural Is the New Mainstream for Brewers in Search of Growth
In an emerging multicultural strategy, brewers are making fewer overt appeals to African-Americans and Hispanics in targeted media.
Siri, Why Don't You Speak Spanish?
With the voice-activated assistant its big selling point, the iPhone 4S has flown off the shelves, despite putting off the U.S. ethnic group most gaga for smartphones: Hispanics.
Univision Upfront Opens With Sofia and Closes With Shakira
"I might work somewhere else, but this is where I live," said "Modern Family" star Sofia Vergara, who got her start on the network.
With Zoe Saldana and Victor Cruz at the Cosmo for Latinas Launch Party
The magazine's first cover model says she isn't trying to represent any demographic but hopes that more magazines will reach out to "the first generations of me."
Univision Lights The Upfront Fuse, Signs Early Deal With Starcom
Spanish-language broadcaster Univision is the first network to snag an upfront deal this year in a broad-reaching pact with Starcom.
ABC and Univision Plan English-Language News Channel for Hispanics
The effort, which will introduce a website this summer and TV network next year, aims to connect advertisers with a fast-growing group.
Romney Seeks to Chip Away at Obama's Grip on Hispanic Vote
Republican Mitt Romney not likely to win majority of Latino vote, but modest gains could hurt Obama campaign.
Group M's Hispanic Media Prophet: Gonzalo del Fa
"You have to never give up and always be talking about it," said Gonzalo del Fa, describing his mission to grow the multicultural client base at MEC Bravo and Group M. "It's a matter of repetition sometimes."
One U.S. Hispanic Creative, Pablo Buffagni, Is a Cannes Judge
Grupo Gallegos' Pablo Buffagni will be the only U.S. Hispanic agency creative going to the Cannes Lions International Festival of Creativity as a judge this year.
Is There Such a Thing as Hispanic Identity? Despite All the Variety, Yes.
A Pew study shows that certain values will outlast shifts that come with acculturation.
Are You Ready to Capitalize on the Rise of Hispanics as a Mega Buying Force?
Megatrends in the economy, housing and education point to Latinos as the consumer powerhouse reshaping America.
Silent Minorities: Industry Employees Speak Out About Adland Isolation
Impact Study results of 831 ad-industry professionals of various races and across general-market and ethnic shops are called "sad and concerning."
Nascar Seeks Agency to Help Attract Youth, Multicultural Fans
Incumbent Jump Co. most likely faces an uphill battle, as Nascar looks for a shop with experience in youth, multicultural and digital marketing.
Retailers Break Out of Multicultural Silo
No one lives the "total market" -- the term used to describe the blending of the general and multicultural markets -- like Walmart.
Conill's Pablo Buffagni Joins Hispanic Shop Grupo Gallegos
Mr. Buffagni is moving to the independent as chief creative officer from Saatchi & Saatchi's Hispanic agency, where he held the same job.
Univision CEO Falco Picks Ad Fight With NBCU
As Univision programming gets more and more regular viewers, the network is taking a direct stab at NBC, saying marketers' ad dollars would be better spent on its shows.
How to Win the Latino Vote That Will Elect the Next President
In the end, this presidential election will depend on 15 key swing states where "Hispanic voters will represent the margin of victory."
State Farm Finds Synergy With Sustainable Startup
Julia Silverman and Jessica Matthews left their day jobs and founded Soccket after inventing the product as students at Harvard.
Sandra Alfaro Moves to U.S. Hispanic Agency Lopez Negrete
Sandra Alfaro is moving to Lopez Negrete. She most recently ran KBS&P's effort to create a Hispanic unit within the general-market shop.
