September 23, 2011
Hoping to add some bite to its multicultural advertising, Bud Light is unleashing hip-hop star Pitbull in a new TV campaign aimed at tapping into the Cuban-American's rising stardom and crossover appeal.
September 21, 2011
Emilio Romano, a former aviation industry and Grupo Televisa executive from Mexico, has been named president of Telemundo by NBC Universal, starting in October.
September 12, 2011
State Farm is trying to reach Hispanics using NBC Universal networks, but it's not sticking to Telemundo and Mun2. Its campaign will also include promotions on Style, NBC and E!
September 12, 2011
After 15 years at Omnicom Group-owned Dieste, PepsiCo is moving most of its U.S. Hispanic beverage business to the holding company's other two Latino shops, Miami-based Alma DDB and LatinWorks in Austin, Texas.
September 08, 2011
U.S. Hispanic shop Wing is breaking with tradition and naming Renata Florio, a Brazilian creative from Sao Paulo, as the agency's new chief creative officer.
September 07, 2011
Crown Imports is expanding its agency roster, handing creative advertising for Corona Light and Modelo Especial to Omnicom Group's Goodby, Silverstein & Partners after a review, the importer told Ad Age.
July 29, 2011
Nascar is jump-starting race attendance and TV ratings with a five-year plan to make the sport more youthful and appealing toward new audiences. And it's already bringing them back to the track.
July 25, 2011
Seeking to boost Hispanic consumption, liquor giant Diageo is turning to TV, making a major upfront buy on Univision Communication's Galavision cable network as well as on every owned-and-operated Univision station.
July 25, 2011
As marketers absorb key Census data -- including 43% growth in the Hispanic population over the past decade to 16.3% of this country's population -- it's increasingly clear that Hispanics are the future of America.
July 19, 2011
The problem is that so much of the debate has focused on language and not enough on the "how to" of reaching U.S.-born Hispanics. What does being Hispanic mean to them?
June 29, 2011
The promotion of Randy Falco, the former AOL and NBC Universal executive, ends speculation about who would lead Univision following Joe Uva's surprise exit at the end of March.
June 27, 2011
LatinWorks was the big winner among U.S. Hispanic agencies at last week's Cannes Lions International Festival of Creativity, picking up two Lions for new twists in long-running campaigns.
June 20, 2011
In an unusual awards show that combines Hispanics' fondness for social media, awards of any kind and telenovelas, Telemundo and Allstate are polling viewers for their favorite novela moments and will create an all-digital awards show around the winners.
June 13, 2011
When the U.S. embargo of Cuba is lifted one day and American brands can finally pour into that untapped market just 90 miles off Florida, one of the hottest commodities may be the knowledge of a 37-year-old ad exec little known outside Toronto.
May 30, 2011
While advertisers on Facebook may not be able to target to specific ethnic groups, that doesn't mean they can't arrive at certain conclusions. But should marketers be focused on these demographics in the first place?
May 23, 2011
As beer marketers plow dollars into Hispanic ads and plot new strategies from their corporate suites, the real battle for this coveted consumer will be played out in places like Nuevo Laredo, a corner grocery in a Hispanic neighborhood on Chicago's northwest side.
May 23, 2011
How powerful is the Hispanic beer consumer? Consider that one of the fastest-growing brands in all of beer has been propelled almost entirely by the demographic.
May 19, 2011
The star of Univision's upfront presentation was Mexican media giant Grupo Televisa, the Spanish-language network's long-time program supplier, sometime foe and new best friend.
May 17, 2011
Spanish-language Telemundo Communications Group announced new programming that includes a weekend variety show for former Univision talk-show host Cristina Saralegui. Earlier Telemundo Digital launched a bilingual Telemundo Novelas App for the iPhone and iPad, with L'Oreal as the launch sponsor.
May 16, 2011
As Hispanic media owners aggressively push the latest Census data to encourage marketers to spend more money in their segment, Univision is ramping up its client-development group, doubling spending on the unit to $20 million and adding about 20 new hires, many from senior roles at major marketers such as Hyundai and Mars.