May 16, 2011
As marketers turn their focus on the fast-growing, social-media-savvy Hispanic-blogger segment, Kmart kicks off its Latina Smart blogging community.
April 18, 2011
After a swift review, Novamex, a maker of Mexican soft drinks, has awarded Omnicom Group's GSD&M national creative and media duties for its Jarritos brand of beverages.
April 15, 2011
Toyota is taking the next step in a wildly successful Facebook-fueled campaign to NBC Universal-owned TV network Telemundo to grow the movement both online and on TV by integrating it into a sponsored telenovela.
April 12, 2011
Don Browne, a long-time NBC executive and president of NBC Universal's Spanish-language network Telemundo Communications Group since 2005, is retiring June 3.
April 11, 2011
The U.S. importer of Corona Light is speeding its retreat from the beach, debuting a TV ad this week for the imported beer brand that is as urban and up-tempo as Corona Extra spots are calm and breezy.
April 05, 2011
Two U.S. Hispanic creative directors, LatinWorks' Sergio Alcocer and Laurence Klinger from Lapiz, will be judges at this year's Cannes Lions International Festival of Creativity.
April 05, 2011
NBC Universal is introducing "Hispanics at NBCU" today in a company-wide initiative to boost ad dollars targeting Hispanics. The move follows similar themed cross-platform efforts including "Women at NBCU," "Green Is Universal" and "Healthy at NBCU."
March 28, 2011
Hispanic ad agency head Eva Rodriguez won GM's Buick account and created the car brand's first Spanish-language commercial. But Eva isn't real. She's the heroine of the telenovela "Eva Luna," and part of her role is to take the product integration common in novelas to a new level.
March 23, 2011
Liz Sarachek Blacker, an innovative U.S. Hispanic digital expert, is joining Terra USA with the new title of chief revenue officer, starting March 28.
March 14, 2011
In a surprise move, Univision Communications announced today that Joe Uva, hired away from OMD four years ago to become president-CEO of the leading U.S. Spanish-language media group, is leaving at the end of this month.
March 14, 2011
Imagine you woke up to read in the 2010 Census results that the U.S. population grew by 27 million in the past decade, and 23 million of those people were women. As a marketer, you'd surely be calling an urgent meeting. A change of that magnitude is precisely what has happened with U.S. Hispanics.
March 14, 2011
Latino-focused cable channel Si TV is changing its name to Nuvo TV, for "new voice," on July 4 in a bid to better pursue bicultural audiences.
February 15, 2011
ZenithOptimedia has appointed Lisa Torres president of its multicultural unit. Other new hires this week include Israel Diaz at Y&R, Toronto, and Darren Foot at Digitas, Boston.
February 14, 2011
NEW YORK (AdAge.com) -- Univision's new Spanish-language game show is set in a replica of a Kmart store, where contestants compete in a flurry of supermarket sweepstakes-like challenges showcasing Kmart products from Hispanic-oriented lines including Selena Gomez-branded clothing to toys and tools. "Arrasa con Todo con Kmart" ("Sweep It All with Kmart") debuted Feb. 12 in an hour-long Saturday afternoon slot. Goya is also a sponsor.
January 24, 2011
NEW YORK (Adage.com) -- LatinWorks is known for highly creative work that is meticulously planned and strategically grounded, helping marketers understand and win over increasingly diverse Hispanic consumers while avoiding stereotypes.
January 24, 2011
NEW YORK (AdAge.com) -- Tim Morrison said he works with four ad agencies at Toyota, but only his Hispanic shop, Conill, was intrigued enough by the company-supplied statistic that 90% of all the Camrys sold since 1994 are still on the road to pose the question, "What happened to the other 10%?"
January 18, 2011
NEW YORK (AdAge.com) -- Veteran media executive Randy Falco has turned up again, this time as chief operating officer of Spanish-language TV broadcaster Univision Communications. Mr. Falco, once the second-in-command when Bob Wright ran NBC Universal and later CEO of ailing AOL, is expected to oversee all "revenue-driving functions," Univision said.
January 04, 2011
NEW YORK (AdAge.com) -- As cereal becomes one of the hottest product categories for Hispanic marketers, singer and telenovela actor Jencarlos Canela will star in a new U.S. Hispanic marketing platform called "Pensemos Positivo" ("Think Positive") for Post Foods' Honey Bunches of Oats. The integrated campaign, including a song about positive thinking written and recorded by Mr. Canela, breaks next week on Telemundo.
December 23, 2010
As retailers make their greatest promotional push during the holidays, it is an opportune time to check in on the 30 million-strong U.S. Latino online community's wish list. Results from our new Terra ComScore Ad Value Research Study show that the latest in personal electronics would fill the bill nicely. Hispanics own or plan to own new technology, as shown by their intent to purchase E-book readers, tablet PCs, and 3D TVs, at a higher rate than non-Hispanics.
November 18, 2010
NEW YORK (AdAge.com) -- Look closely at a Toyota and you may see a bright decal that says "Somos muchos mexicanos. Somos muchos Toyotas," Spanish for "We are many Mexicans. We are many Toyota owners." As Toyota struggled to recover from a drop in sales and reputation due to safety concerns, the car maker's U.S. Hispanic shop, Conill, came up with a simple idea to link Latinos' pride in their heritage with pride in being a Toyota owner.
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