December 19, 2012
Until now, Richards/Lerma has probably been best known for wresting the Hispanic business for Home Depot, a Richards Group client, away from Hispanic agency Vidal Partnership in 2010.
December 14, 2012
The Wave Festival, a leading ad festival for Latin America, will include the U.S. Hispanic market and Puerto Rico for the first time in 2013.
December 11, 2012
Chicago's Lapiz Leo Burnett was behind this slightly time-consuming ad that recently ran in Rolling Stone.
December 04, 2012
Home to 10 of the biggest U.S. Hispanic shops and the Latin America headquarters for many major marketers, Miami is a city where multiculturalism is a way of life in business and beyond.
December 03, 2012
Heineken USA has shifted brand PR duties for its Heineken and Amstel brands to Edelman from Publicis Groupe's MSLGroup, while consolidating Hispanic advertising with Wieden & Kennedy.
November 15, 2012
Longtime chief creative will be replaced by Paco Olavarrieta, who joined the Omnicom Group shop a year ago as chief content curator.
November 13, 2012
Four months after Havas ended its attempt to build a multicultural unit, Totality's former leaders, Mauricio Galvan and Leo Olper, are joining independent U.S. Hispanic shop D Exposito & Partners as partners.
November 08, 2012
Inspiring highlights and great advice from the ANA Multicultural Conference -- one of the few "must-attend" meetings in the Hispanic space.
November 01, 2012
Both big marketers, such as Ford, General Motors and McDonald's, and small marketers, including Xoom and Rosetta Stone, were winners at the ANA's Multicultural Excellence Awards this week.
October 31, 2012
Walmart, saying it expects 100% of growth to come from multicultural, plans to double such ad spending.
October 30, 2012
While Kellogg rebuilds, Ram uses bilingual ads and shares U.S. leader with Mexico.
October 23, 2012
Ad Age is now accepting submissions for our annual Multicultural Agency of the Year award, honoring the best shops targeting ethnic consumers. Deadline: Nov. 21.
October 18, 2012
Eliminating the print edition will mean substantial savings for Newsweek, which was reportedly losing $20 million a year, as well as staff cuts.
October 05, 2012
The Spanish-language broadcaster, whose CEO, Randy Falco, previously served as second in command at NBC Universal, has hired Steve Mandala, NBC Universal's former head of cable ad sales.
October 05, 2012
Drawing on Latino culture, Hispanic shop Grupo Gallegos is combining a glass of milk with charming bedtime stories penned by the ad agency to encourage children to drink more milk as part of a nightly ritual.
October 04, 2012
Sixty percent of marketers surveyed said they spent more on new-media platforms for multicultural efforts in 2012, according to a survey by the Association of National Advertisers.
September 27, 2012
Networks such as MTV are mulling a deal to offer their channels over the internet, a service that could shift the economics of pay TV, whereby bundling arrangements force customers to pay for channels they don't watch.
September 20, 2012
Six months after returning to the U.S. Hispanic agency he founded in 1995, Tony Dieste is shaking things up with 12 new hires at Dieste and an alliance with Buenos Aires-based creative Guillermo Tragant and his local shop, Furia.
September 19, 2012
This week the marketer is expected to put out a request for proposal for a new Hispanic agency to handle multicultural work, as it seeks to further appeal to the important demographic.
September 18, 2012
The Hispanic market is rapidly changing, as an immigrant generation passes the baton to its U.S.-born children and English takes over.