September 18, 2012
The Hispanic market is rapidly changing, as an immigrant generation passes the baton to its U.S.-born children and English takes over.
September 18, 2012
Tom Maney, who helped garner ad support for Spanish-language network MundoFox, has received a promotion weeks after the network's debut.
September 18, 2012
The Obama campaign is on the offensive to guard against Mitt Romney getting a foothold among Latino voters who could be the difference in swing states like Florida, Nevada and Colorado.
September 12, 2012
The singer and former "American Idol" judge will help develop programming and promote the channel, which is trying to attract English-speaking Hispanics.
August 28, 2012
The London 2012 Olympic Games will be seen as a shining time for Team Multicultural USA, and specifically Team USA Latino.
August 15, 2012
How can TV networks appeal to Hispanics when they portray Latinos in a stereotypical and often condescending way?
August 06, 2012
La Comunidad's mix of U.S. Hispanic, general-market and international business fueled the independent Miami-based agency's 60% growth to $12 million in revenue last year.
August 06, 2012
LatinWorks, started by two Anheuser-Busch multicultural-marketing execs who had no agency experience, focuses relentlessly on understanding consumers.
July 31, 2012
The ad industry doesn't fully embrace multicultural trends, party because academic courses don't reflect the shift.
July 24, 2012
"Vive Hoy," a translation of Pepsi's much-hyped tagline "Live for Now," will be the tagline seen on a spot launching this week on general-market and Hispanic networks.
July 24, 2012
Our ninth-annual Hispanic Fact Pack includes data about marketers, agencies, demographic trends and rankings of top media outlets. Here is a preview.
July 16, 2012
Following much research into how Latinos clean their homes, Clorox is launching a line of cleaning products whose ads will only appear in Spanish.
July 12, 2012
Spending on ads aimed to woo Hispanic vote will reach record levels.
July 09, 2012
The deal gives Profero another office in New York, capabilities with the fast-growing Hispanic market and a strategy to move into Latin America.
June 29, 2012
Havas is closing down Totality, the multicultural unit the company officially started in October 2011 that's based at the New York office of Arnold Worldwide.
June 25, 2012
Four U.S. Hispanic agencies picked up six Lions at the Cannes Lions International Festival of Creativity last week, with a particularly strong showing in radio, a category U.S. Latin shops often excel in.
June 18, 2012
News. Corp hopes to challenge Univision in Spanish-language broadcasting when it introduces MundoFox this august.
June 11, 2012
Secretary of Tourism Gloria Guevara's goal is for Mexico, No. 10 among the top 10 international travel destinations, to climb to the fifth slot by 2018, passing the U.K. at No. 6 and knocking off current No. 5, Italy.
June 08, 2012
Univision's entry into English-language TV is consistent with trends in the Hispanic market, where increasingly English rules.
May 30, 2012
Texas Lottery is awarding its entire $30 million account to U.S. Hispanic shop LatinWorks -- and that may be a sign of things to come as the multicultural population increasingly becomes the majority in more American cities and states.
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