April 06, 2004
NEW YORK (AdAge.com) -- Despite low wages, Hispanic immigrants send about $20 billion a year home to Latin America -- half of it to Mexico. Eyeing those billions and more, financial-services groups such as Citibank and Bank of America are aggressively marketing products aimed at the up to 10 million U.S. households they refer to as "the unbanked," or those without a bank account.
March 25, 2004
NEW YORK (AdAge.com) -- Following a six-month review, Church's Chicken today named the Cartel Group of San Antonio, Texas, as its agency of record.
February 27, 2004
NEW YORK (AdAge.com) -- Omnicom Group is forming a new Hispanic media agency, OMD Latino.
February 23, 2004
NEW YORK (AdAge.com) -- Publicis Groupe will combine two of its Hispanic agencies, Miami-based Publicis Sanchez & Levitan and San Antonio-based Bromley Communications, under the Bromley name.
February 19, 2004
NEW YORK (AdAge.com) -- Ikea Systems is looking to hire additional agencies as it expands in North America.
February 04, 2004
NEW YORK (AdAge.com) -- The Wall Street Journal will launch a Spanish-language U.S. Hispanic edition in March as a weekly eight-page insert in at least four Hispanic newspapers in major U.S. cities, the company will announce today.
January 07, 2004
NEW YORK (AdAge.com) -- Electronics retailer Circuit City Stores hired Publicis Groupe's Bromley Communications as its first Hispanic agency, following a review.
December 01, 2003
DETROIT (AdAge.com) -- Walt Disney Co.'s ESPN will expand its Spanish-language sports channel, ESPN Deportes, to a 24-hour network starting Jan. 7, the company announced today.
October 06, 2003
NEW YORK (AdAge.com) -- Breaking with the long tradition of producing separate versions of ads for the Hispanic and non-Hispanic U.S. markets, a number of top advertisers such as Coca-Cola Co. and Volkswagen are using a single version of a Spanish-language ad for all markets.
October 06, 2003
NEW YORK (AdAge.com) -- Audi of America is expected to hire Garcia 360, San Antonio, as its first U.S. multicultural shop, according to executives close to the pitch.
September 15, 2003
NEW YORK (AdAge.com) -- New crop of young, creative independent Hispanic agencies scattered around the country are among the big winners in Advertising Age's Hispanic Creative Advertising Awards.
August 25, 2003
NEW YORK (AdAge.com) -- Mott's USA moved advertising for its Clamato tomato cocktail juice to Hispanic agency Del Rivero Messianu DDB, Coral Gables, Fla., part of Omnicom Group.
August 13, 2003
NEW YORK (AdAge.com) -- One of the most-awarded U.S. Hispanic creative directors, Paco Olavarrieta, is opening an Hispanic agency in New York called OLE with Javier Escobedo, a former international marketer who worked most recently at Univision Online.
July 07, 2003
NEW YORK (AdAge.com) -- When pop star Jennifer Lopez appeared at a recent Telemundo presentation to ad agencies and advertisers to promote her new production deal with the NBC-owned Spanish-language network, she spoke briefly in Spanish and described growing up watching telenovelas with her mother and grandmother. Ms. Lopez is typical of many U.S.-born Hispanics who were raised in Spanish-speaking households but live and work in a largely English-speaking world.
July 07, 2003
NEW YORK (AdAge.com) -- Pepsi-Cola Co. is taking aim at the multicultural heart. The cola giant is looking at young ethnic consumers more as tribes bound by shared interests than ethnicity.
July 02, 2003
SAN FRANCISCO (AdAge.com) -- Microsoft Corp. has hired two agencies to handle ethnic advertising. The Miami office of GlobalHue will handle duties for African-American advertising, while Houston-based independent Lopez Negrete will work on Hispanic advertising.
June 30, 2003
SAN FRANCISCO (AdAge.com) -- Gap Inc.'s Old Navy is searching for an Hispanic agency to develop its first Hispanic-targeted campaign, a company spokeswoman said.
May 15, 2003
NEW YORK (AdAge.com) -- Western Union is in final negotiations with Dieste Harmel & Partners, Dallas, over the company's $10 million account, one of the largest U.S. Hispanic assignments, according to executives familiar with the review.
May 05, 2003
NEW YORK (AdAge.com) -- When General Electric Co.'s NBC brought professional boxing back to the network for the first time in 11 years on May 3, it did so with an eye on the fastest-growing population segment in the country.
May 01, 2003
WASHINGTON (AdAge.com) -- A group tracking alcohol marketing claims Hispanic youth are exposed to more alcohol ads than non-Hispanic youth.