October 06, 2003
NEW YORK (AdAge.com) -- Breaking with the long tradition of producing separate versions of ads for the Hispanic and non-Hispanic U.S. markets, a number of top advertisers such as Coca-Cola Co. and Volkswagen are using a single version of a Spanish-language ad for all markets.
October 06, 2003
NEW YORK (AdAge.com) -- Audi of America is expected to hire Garcia 360, San Antonio, as its first U.S. multicultural shop, according to executives close to the pitch.
September 15, 2003
NEW YORK (AdAge.com) -- New crop of young, creative independent Hispanic agencies scattered around the country are among the big winners in Advertising Age's Hispanic Creative Advertising Awards.
August 25, 2003
NEW YORK (AdAge.com) -- Mott's USA moved advertising for its Clamato tomato cocktail juice to Hispanic agency Del Rivero Messianu DDB, Coral Gables, Fla., part of Omnicom Group.
August 13, 2003
NEW YORK (AdAge.com) -- One of the most-awarded U.S. Hispanic creative directors, Paco Olavarrieta, is opening an Hispanic agency in New York called OLE with Javier Escobedo, a former international marketer who worked most recently at Univision Online.
July 07, 2003
NEW YORK (AdAge.com) -- When pop star Jennifer Lopez appeared at a recent Telemundo presentation to ad agencies and advertisers to promote her new production deal with the NBC-owned Spanish-language network, she spoke briefly in Spanish and described growing up watching telenovelas with her mother and grandmother. Ms. Lopez is typical of many U.S.-born Hispanics who were raised in Spanish-speaking households but live and work in a largely English-speaking world.
July 07, 2003
NEW YORK (AdAge.com) -- Pepsi-Cola Co. is taking aim at the multicultural heart. The cola giant is looking at young ethnic consumers more as tribes bound by shared interests than ethnicity.
July 02, 2003
SAN FRANCISCO (AdAge.com) -- Microsoft Corp. has hired two agencies to handle ethnic advertising. The Miami office of GlobalHue will handle duties for African-American advertising, while Houston-based independent Lopez Negrete will work on Hispanic advertising.
June 30, 2003
SAN FRANCISCO (AdAge.com) -- Gap Inc.'s Old Navy is searching for an Hispanic agency to develop its first Hispanic-targeted campaign, a company spokeswoman said.
May 15, 2003
NEW YORK (AdAge.com) -- Western Union is in final negotiations with Dieste Harmel & Partners, Dallas, over the company's $10 million account, one of the largest U.S. Hispanic assignments, according to executives familiar with the review.
May 05, 2003
NEW YORK (AdAge.com) -- When General Electric Co.'s NBC brought professional boxing back to the network for the first time in 11 years on May 3, it did so with an eye on the fastest-growing population segment in the country.
May 01, 2003
WASHINGTON (AdAge.com) -- A group tracking alcohol marketing claims Hispanic youth are exposed to more alcohol ads than non-Hispanic youth.
April 15, 2003
NEW YORK (AdAge.com) -- General Motors Corp.'s North American president speaks Spanish in a new corporate TV spot breaking nationally this weekend on Spanish-language networks Univision and Telemundo in a strong bid to reach Hispanic consumers.
March 17, 2003
NEW YORK (AdAge.com) -- After virtually disappearing, StarMedia is back under new ownership. French telecommunications subsidiary Wanadoo, a profitable $2 billion European Internet and online directories business, now plans to project the portal at international Spanish-speaking markets.
March 04, 2003
NEW YORK (AdAge.com) -- Hill, Holliday, Connors, Cosmopulos is opening a U.S. Hispanic market agency in Florida. The as-yet-unnamed shop will be run by the former management team of Hispanic agency CreatAbility, Coral Gables, Fla. Jose Lopez-Varela, CreatAbility's former managing partner, will be vice president and managing director of the new uni...
February 13, 2003
NEW YORK (AdAge.com) -- Bank of America has split its advertising account, worth more than $180 million, between two New York-based agencies within Interpublic Group of Cos. Interpublic's Deutsch will handle creative for the bank's retail operations, while sibling Gotham will handle advertising for business-to-business and wealth management progr...
December 09, 2002
I'm not quite sure when it began. It might be five, maybe six years ago. Perhaps it was brewing a great deal longer, just under the surface, Marc Stephenson Strachan is managing partner at S/R Communications Alliance in New York. TALK BACK TO ADAGE.COM Respond to our Letters to the Editor section: ...
November 21, 2002
SAN FRANCISCO (AdAge.com) -- Kmart Corp. has moved its multicultural marketing assignments to two independent shops, an executive familiar with the situation said. Chisholm-Mingo Group, New York, has picked up the struggling retailer's African-American advertising, and Cultura, Dallas, was awarded Hispanic marketing. GlobalHue was incumbent The...
November 05, 2002
SAN FRANCISCO (AdAge.com) -- The Association of National Advertisers honored Heineken, Pepsi-Cola Co., Still images from some of the winning TV spots, including Heineken's 'Macarena' (top), Pepsi's 'Brazil' (middle), and Sears' 'Eat Drink Man' (bottom). Sears, Roebuck & Co., General Electric Co. and their ad agencies in the second annual Mul...
October 30, 2002
BOSTON (AdAge.com) -- Pharmaceutical giant Pfizer has selected Dieste Harmel & Partners, Dallas, to handle corporate advertising for the Hispanic market after a review, an executive familiar with the decision said. The effort is estimated to be less than $7 million and will begin next year, covering issue-oriented ads as well as corporate and pe...