May 22, 2012
Univision Consumer Insights Research has been uncovering and studying the nuances and influence of Hispanic culture on consumer behavior for many years, and has now determined a concrete way of measuring U.S. Hispanics' cultural connections. Here, some highlights.
May 21, 2012
In an emerging multicultural strategy, brewers are making fewer overt appeals to African-Americans and Hispanics in targeted media.
May 16, 2012
With the voice-activated assistant its big selling point, the iPhone 4S has flown off the shelves, despite putting off the U.S. ethnic group most gaga for smartphones: Hispanics.
May 15, 2012
"I might work somewhere else, but this is where I live," said "Modern Family" star Sofia Vergara, who got her start on the network.
May 11, 2012
The magazine's first cover model says she isn't trying to represent any demographic but hopes that more magazines will reach out to "the first generations of me."
May 10, 2012
Spanish-language broadcaster Univision is the first network to snag an upfront deal this year in a broad-reaching pact with Starcom.
May 07, 2012
The effort, which will introduce a website this summer and TV network next year, aims to connect advertisers with a fast-growing group.
May 07, 2012
Republican Mitt Romney not likely to win majority of Latino vote, but modest gains could hurt Obama campaign.
April 29, 2012
"You have to never give up and always be talking about it," said Gonzalo del Fa, describing his mission to grow the multicultural client base at MEC Bravo and Group M. "It's a matter of repetition sometimes."
April 20, 2012
Grupo Gallegos' Pablo Buffagni will be the only U.S. Hispanic agency creative going to the Cannes Lions International Festival of Creativity as a judge this year.
April 13, 2012
A Pew study shows that certain values will outlast shifts that come with acculturation.
April 11, 2012
Megatrends in the economy, housing and education point to Latinos as the consumer powerhouse reshaping America.
March 26, 2012
Impact Study results of 831 ad-industry professionals of various races and across general-market and ethnic shops are called "sad and concerning."
March 20, 2012
Incumbent Jump Co. most likely faces an uphill battle, as Nascar looks for a shop with experience in youth, multicultural and digital marketing.
March 19, 2012
No one lives the "total market" -- the term used to describe the blending of the general and multicultural markets -- like Walmart.
March 12, 2012
Mr. Buffagni is moving to the independent as chief creative officer from Saatchi & Saatchi's Hispanic agency, where he held the same job.
March 12, 2012
As Univision programming gets more and more regular viewers, the network is taking a direct stab at NBC, saying marketers' ad dollars would be better spent on its shows.
March 06, 2012
In the end, this presidential election will depend on 15 key swing states where "Hispanic voters will represent the margin of victory."
March 05, 2012
Julia Silverman and Jessica Matthews left their day jobs and founded Soccket after inventing the product as students at Harvard.
March 02, 2012
Sandra Alfaro is moving to Lopez Negrete. She most recently ran KBS&P's effort to create a Hispanic unit within the general-market shop.
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