February 22, 2012
Starting today, Tony Dieste is chairman of Dieste, the Omnicom Group-owned shop he left more than four years ago.
February 07, 2012
Walt Disney Co., owner of the ABC broadcast network, is in talks with Univision Communications to create an English-language, 24-hour cable-news channel, according to two people with knowledge of the situation.
January 31, 2012
In a cost-saving move, Heineken's Tecate beer brand is shifting U.S. advertising from Kirshenbaum Bond Senecal & Partners' U.S. Hispanic unit Ramona to its longtime Mexican agency, Olabuenaga Chemistri, the brewer told Ad Age.
January 30, 2012
Well-known P&G exec Ida Chacon is joining the Latinum Network as VP-marketing and commercial solutions.
January 23, 2012
As general-market shops seek Hispanic business, the agency has brought creativity to the growing Latino mainstream.
January 23, 2012
That knack for matching Hispanics' passion points with online efforts helped Alma's digital revenue soar 300% last year. Overall, revenue grew 10%. Last year alone, the agency succeeded at bringing home 10 new accounts.
January 16, 2012
Target is one of the first companies to pit Ruder Finn against Finn Partners since the firm split into two last July due to a family disagreement.
January 10, 2012
Sociologists see possible early evidence of "ethnic attrition" or assimilation among Hispanics in a survey by the U.S Census in which race dominates identity.
December 29, 2011
JC Penney is keeping its U.S. Hispanic agency Conill even as the retailer ends its five-year relationship with Saatchi & Saatchi and adds other agencies to its roster.
November 30, 2011
Also in this week's moves, Brides names a new sales team, Gilt's Fernando Romero moves to DailyCandy and Jonathan Lum comes to Olson from Goodby to head strategy.
November 09, 2011
A mean giant hamster that was a popular character in a World Cup ad campaign last year is getting his own short sitcom called "El Spooky Show," created by U.S. Hispanic agency La Comunidad.
November 08, 2011
What's the common denominator among nine marketers, including Toyota Motor Sales, Target, Ford Motor Co. and Scotts Miracle-Gro, that nabbed Multicultural Excellence Awards? Cultural insights and humor.
November 08, 2011
Want to have an effective multicultural budget? Take it "out of a silo and push it out into the business units," advises Walmart's Tony Rogers. "You've got to protect the budget and make sure it doesn't just dissolve away."
October 25, 2011
Ad Age is now accepting submissions for our annual Multicultural Agency of the Year award, which honors the best shops targeting ethnic consumers.
October 17, 2011
In an effort to attract the attention of Hispanic shoppers, Old Navy is backing a six-part online mini-novela in which fashion plays an integral part. Called "Stolen Styles" ("Estilos Robados"), the title hints at rivals' efforts to steal the spotlight from the fashionable but spoiled protagonist Isabella, who plays a novela star in the Telemundo-produced melodrama.
October 14, 2011
Marketers who spend heavily on Hispanic media are seeing their revenue grow faster than those that don't, according to a new analysis by the Association of Hispanic Advertising Agencies. For advertisers who allocated 14.2% -- the percentage of adults who are Hispanic in the U.S. -- or more of their ad budgets to Hispanic marketing, that Hispanic allocation explains about half of the variance in their revenue growth over the last five years, the study found (www.ahaa.org).
October 06, 2011
Havas is setting up a multicultural agency called Totality that combines the group's former small Hispanic unit Euro RSCG Latino with an African-American capability, and will draw on MPG Diversity for multicultural media planning and buying.
October 05, 2011
Diageo is simultaneously seeking different groups of consumers with the same campaign on ESPN and ESPN Deportes.
October 03, 2011
To capture the Hispanic vote, politicians need to forget their obsession with the immigration issue, remember that Latinos are important swing voters and advertise in Spanish, according to an Advertising Week panel called "Will Latinos Elect Our Next President?"
September 27, 2011
U.S. Hispanics are known to be avid consumers of social media, but few marketers are using Spanish-language Facebook fan pages to reach out to them. And marketers that do try to engage Hispanics online often make mistakes.