As Ford learned last week, neither consumers nor general-market media care to distinguish between a scam ad and a real ad.
Forget BuzzFeed, the paper's Real Estate and Lifestyle sections have formula for enraging linkbait down to a science.
If ABC can get a prime-time hit with a show like "Modern Family," maybe it's time to move on.
Eliminating the print edition will mean substantial savings for Newsweek, which was reportedly losing $20 million a year, as well as staff cuts.
Conversation cannot build a traditional brand. Only solid products and smart marketing will.
If an alien landed on earth this morning, he'd be forgiven if he thought Steve Jobs was Prometheus, Jesus and Henry Ford all rolled up into one, that all the wails and lamentations, the celebrations and tributes, marked the passing of the world's greatest mind.
What happens to a marketer that zags when everyone else is zigging? We'll find out this year as PepsiCo, one of the annual big spenders in the Super Bowl, yanks all advertising for its beverage brands from the game.
Even in the best of years, tackling health-care reform in the U.S. demands something approaching perfection when it comes to messaging and branding. Team Obama didn't come close.
