About 350 entertainment, advertising and technology executives gathered at the delightfully pink Beverly Hills Hotel on July 16 to talk about entertainment marketing in a fragmented world.
NEW YORK -- Actress Maggie Gyllenhaal gets cozy with Ben & Jerry's Jerry Greenfield at a "Peace Bed-In," while Laird Hamilton surfs around the Statue of Liberty to promote his new clothing line.
Absolute helps Kanye West throw a party for this "Glow in the Dark Tour" in Hollywood, while ubiquitous burlesque star Dita von Teese does the hosting for Cointreau.
Musician Nikki Sixx and tattoo artist Kat Von D were at Details magazine's "Mavericks 2008" party, where Ryan Seacrest, Randy Jackson and Simon Cowell could also be found. Plus tennis star Andy Roddick has a charity double partner in Bloomingdales.
Soccer star David Beckham attends a promotional event for Motorola in south Korea, while Ivanka Trump hosts the Callaway Golf Girls Club in New York. And we don't think that was actually Slash running the L.A. Marathon.
There's nothing like the Super Bowl, football's (and advertising's) biggest game. Some people tune in for the commercials as much as for the action on the gridiron. But for marketers looking for some extra hype around their $2.7 million commercials, an extravagant series of parties go down each year around the game. This year, the brand-heavy road show went to Arizona for Super Bowl XLII.
NEW YORK -- Nordstrom is pushing the idea of fashion as art a step further. Artist Ruben Toledo collaborated with photographer Ruven Afanador to create a campaign where the designer clothing and accessories at times play second fiddle to the graphic artwork. And in Park City, Lexus set up its Hybrid Living Lounge for some select guests.
NEW YORK -- What's odder than the Dallas Cowboy Cheerleaders in New York? Maybe the gals hanging out at Roto-Rooter's Pimped Out Powder Room. And in Miami, Frankie Delgado and Brody Jenner (yeah, we know) hang at the Stoli Hotel.
NEW YORK -- Guests turned out to herald the premiere of Food Network's "The Next Iron Chef" at the famed Kitchen Stadium.
In Los Angeles, branded-entertainment production company Matrixx celebrates the "Teen Choice Awards" backstage with "My Name is Earl's" Jason Lee. Meanwhile, Tim Gunn and guests celebrate the series launch of "Tim Gunn's Guide to Style" with Bravo and Entertainment Weekly at the Soho Grand in New York.
BEVERLY HILLS, Calif. (AdAge.com) -- Bravo's "Flipping Out" hosted the "Renovate to Donate" event on July 30 to assist the Amanda Foundation Pet Rescue.
Celebrity chefs and foodies (including the judge from Bravo's "Top Chef"!) flocked to Aspen for the 2007 Food & Wine Aspen Classic. Food Network chefs Giada De Laurentiis and Mario Batali were on hand, along with Rums of Puerto Rico and Starwood Luxury Brands Group. Meanwhile, brand fetishist Star Jones is getting ready for the debut of her eponymous talk show on Court TV.
LOS ANGELES -- Sarah Silverman hosted the 2007 MTV Movie Awards and Rihanna performed her hit song "Umbrella" on June 3. The live show had plenty of shout-outs to MTV's marketing buddies, including Yahoo, Orbitz and Old Navy. Meanwhile, designers Ty Pennington and Thom Filicia make the celebrity rounds in New York.
HOLLYWOOD -- Stars, past winners, contestants and music legends were on hand for last night's finale of "American Idol" on Fox. Series sponsor Ford provided hybrids to shuttle some of the guests. Meanwhile, Donald Trump and Maxim held a party for the real-estate mogul's super-premium vodka brand.
HOLLYWOOD -- Speed skater Apolo Ohno and his fellow contestants from "Dancing With the Stars" celebrated Mr. Ohno's birthday with some help from Stride Gum. Meanwhile, in New York, Entertainment Weekly and Vavoom hosted an upfront party.
LAS VEGAS -- Sin City was the place to be for marketers and A-listers, as Eva Longoria was spotted at Caesar's Palace for the second anniversary of the Pussycat Dolls Lounge, while Dos Equis celebrated Cinco de Mayo at the Mirage.
NEW YORK -- The after-party for the New York premiere of the film "Paris Je T'aime" was held at the Yves Saint Laurent Boutique and actress Maggie Gyllenhaal. and in Indio, Calof., indie rockers got to play with Motorola during the Coachella Music and Arts Festival.
LOS ANGELES -- The cast and crew of ABC's hit comedy "Ugly Betty" celebrated a successful first season with a wrap party sponsored by Kahlua. The next night, Movieline hosted the Hollywood Life Ninth Annual Young Hollywood Awards at the Henry Fonda Theater, and along with the up-and-comers were Gucci, Lacoste, Onitsuka Tiger shoes and D'Atlantis watches.
BEVERLY HILLS -- Samsung and Sprint presented the UpStage Country Club on April 15 in Beverly Hills; it that included a live performance by Gnarls Barkley. The marketers were showcasing the UpStage -- part phone, part MP3 player. The next day, celebs gathered at Neiman Marcus to view a private screening of "Helmut by June," a documentary about the late photographer Helmut Newton by his wife, Jane.
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