Big In Print
Media Morph
Using Postcards as a New Medium for Advertisers
Can postcards be a new medium for advertising? In a marriage between old and new media, Canadian startup Hippopost offers a digital service that lets people create custom postcards using photos stored on their cellphones or desktops.
Branded Experiences With Infinite Perspectives
Taking wraparound video into real time, Immersive Media, headquartered in Canada, recently debuted streaming technology that lets viewers control their perspective in live video to look up, down or sideways.
An Index for Interactive Storytelling
Sometimes The New York Times' interactive features have been hard to find, which is why we like the Innovation Portfolio, where it's compiled the best of the best in one place.
Infinti Turns Camera Photos into Postcards
To launch the Infiniti G convertible, Infiniti tapped into the way people use phones as cameras and married that with the open feeling of driving a convertible, launching an SMS promotion based on its "Own the Sky" integrated campaign.
Your Social-Media Vacation Message System
My Sky Status is a Facebook and Twitter widget that tells your friends and followers where exactly you are while you're traveling.
ESPN Is Latest to Add Fan Conversations to Coverage
NEW YORK (AdAge.com) -- Sports fans love to talk about their teams, and more and more of that chatter is happening in social media. Naturally, the TV networks, purveyors of live events, are not about to be left out.
What E-mail 2.0 May Look Like
A replacement to e-mail? Well, that's an ambitious goal, but it's the idea behind Google Wave. It's what you'd get if you married e-mail with instant messaging with a wiki.
Turn Your Web Photos Into Product Placements
You don't have to be Michael Jordan or Maria Sharapova to land an endorsement deal. For the rest of us, there's Udorse, which lets people endorse anything pictured in their shared photos -- and get paid for it.
The IPhone's Gold-Standard Experience App
The most notable experience app for the iPhone is The Hidden Park, designed to let the connected family take a fantasyland jaunt through specially chosen parks.
For IPhone Users, Augmented Reality Now Within Sight
Layar is a mobile app for Android phones that overlays geo-tagged information on real-time mobile video using augmented reality.
Where Your Frisbee Group Can Catch a Sponsor's Attention
Groupable is a matchmaking service for groups looking for marketer sponsorships -- and vice versa.
What It Means: Google to Launch Operating System
Just like Windows runs on your PC or Leopard runs on your Mac, Google's Chrome OS will run on those slimmed down, inexpensive netbook computers.
You Oughta Be in Pixels
GigaPan is a technology that helps you take "gigapixel" -- or really high resolution -- panoramic pictures.
Making Sounds Social
Think of it as Twitter for the spoken word. Or YouTube for podcasts. Either way, AudioBoo is gaining ground as the new social-media experience in the U.K.
Search Engine Summons Data, Doesn't Slay Google
While Google indexes and searches the web, Wolfram Alpha is able to process factual data that's been curated by the Wolfram team and converted into forms that can be run through computations.
Finding a Replacement for Declining Print
The Kindle DX, a large-format e-reader -- introduced by Amazon last week -- is two-and-a-half-times larger than the typical Kindle and better for reading newspapers, textbooks and documents.
How TechCrunch Tags Along With Readers Across the Web
Conduit, a software firm with offices in Silicon Valley and Israel, is recreating the toolbar as a retention tool for publishers and an opportunity for marketers.
Seamless Web TV Experience Meets Resistance
The free, open-source Boxee software turns your computer into the equivalent of a powerful set-top box that can play anything from Hulu to iTunes to videos saved on your hard drive.
Real-Time YouTube Integrations Just for You
What if ads, product placements or other messages were implanted in the video, in real time?
Engaging Tweens Outside the Store -- and Outside Reality
ScapeNation is a virtual social network where 7- to 14-year-old "Scapers" can chat with each other, play games, go shopping and fight against evil villain "Darkness" -- all while building brand awareness for Tween Brands, owner of value-based retailer Justice .
