A uniform label for native ads could help, but publishers have to set it, says Jon Carmen. Giving marketers the last word risks FTC regulation.
Consumers are playing an increasingly active role in brand storytelling.
Managing Editor Nancy Gibbs says it would be "insane" to let newsstand sales -- 2% of Time's circulation -- dictate Person of the Year.
360i Invites "Game of Thrones" fans to spew online vitriol at the internet's most-hated character.
Michael Bloomberg's Mayors Against Gun Violence fueled TV ad campaigns while the NRA stuck more to lobbying.
Media executives convened at the annual UBS media conference this week to discuss the changing TV industry.
Bio was originally spun off from A&E to capitalize on its hit series "Biography." The lineup lately has focused on crime and real estate.
ABC, Fox, A&E and others are joining NBC Universal on the See It platform, which lets consumers use Twitter to tune their TVs and DVRs.
Charging for content helps publishers capture valuable "first-party" data on subscribers, the Online Publishers Association said.
Discovery may be eying the parent of Food Network, Travel Channel and HGTV, but analysts said the benefits aren't that compelling.
If Kraft advertises mac and cheese, Mr. Moonves said, "What the heck is the difference if you watch it tonight live or 21 days from now?"
"If we don't fill that need, then it is going to get filled by somebody else," CEO Jeff Bewkes said at the UBS media conference.
CEO Mark Thompson promised 'zero confusion' between what is journalism and what is advertising.
With limited marketing budgets and a sea of free competition, media brands improvise great unpaid-media solutions, Antony Young argues.
With each passing year, we mature, creating benchmarks that set the foundation for campaign-specific performance evaluations.
Mr. Crowther is Carat's third lead on the massive GM account in two years.
Executives told a quarterly management meeting that the spinoff from Time Warner is still planned for the second quarter of 2014.
The miniseries' debut drew 9.8 million viewers across three networks, combining to beat most of broadcast TV. But did it catch 'The Bible'?
Rob Marcus said he'd consider a sale if it benefits investors but will take the reins focused on fixing the company's residential business.
Ad growth is being slowed partly by declines in shows such as 'Gold Rush,' CEO David Zaslav said at a UBS conference.