Big In Print
Media
Fox Sues Dish Network Over Ad-Blocking 'Auto Hop' Service
Fox claims the Auto Hop allows Dish to "create a bootleg video-on-demand service for all network prime-time programming," that takes the company well beyond its licenses to transmit Fox shows.
Plenty of Burgers in 'Fast Food Mania,' But Not in Ad Breaks
Burgers, fries and shakes are the stars of "Fast Food Mania," a travelogue program on Destination America cable network. But they aren't the focus of the ads that will accompany the show.
What Burger King, Nike, McDonald's, the iPhone and... Sun Drop (?) Have in Common
See the surprising most social brands advertising on TV.
Mindshare Retains Unilever's $1.38 Billion U.S. Business
The consumer packaged-goods giant made the decision not to review its media-buying account in the region as it continues its market-by-market evaluations.
TV Networks Ponder Fridays as Chance for Niche Shows
Major TV networks are moving little-watched shows with signficant DVR audiences to Fridays, testing whether the technology can help programs like "Community" make it on a night with few viewers.
Netflix: OK, Maybe We're Cannibalizing Something
"We have billions of hours of viewing, so we are going to take away from something," Netflix Chief Content Officer Ted Sarandos said on a panel with cable executives.
Cable Execs Root for TV Everywhere, But No Timeline on Mass Adoption
Consumers have been slow to adopt TV Everywhere in large numbers.
Huffington Post Plans to Add an Oprah Winfrey Section
The Oprah Winfrey section will include content created and aggregated by writers and producers from OWN and Oprah.com specifically for The Huffington Post.
Global Branding and Media Planning, Market by Market
MPG CEO Maria Luisa Francoli Plaza explained how brands and media planners should approach cultural differences even as the web brings the world closer.
Campaign Centered on Stanley Cup Lures Casual Fans, Lifts NHL Ratings
A social-media push and a comprehensive ad campaign around the Stanley Cup "all geared to help lure the casual fan" has helped the NHL forge record TV ratings through the first two rounds of the playoffs.
TBS Promoting Facebook Ads as Part of Upfront Package
Facebook is announcing an arrangement with TBS in which the network will bundle Facebook ads together with its own TV and digital inventory to sell as a single package to promote branded content.
Brands Flock to 'Instagram for Video' Apps
Apps like SocialCam and Viddy are exploding in popularity as the next "Instagram for video" among consumers for recording and sharing short videos and -- like clockwork -- big brands are following.
Huffington Post Gets Its First Publisher Amid Broader AOL Changes
AOL is naming Janet Balis the first publisher of Huffington Post Media Group as part of broader changes. AOL Chief Revenue Officer Ned Brody is also taking on a new role.
Meet the Woman Behind ABC's Apple-Themed 'Duets' Promo
The "Duets" commercial is an "homage" to Apple's famed "1984" ad, said Marla Provencio, ABC's new chief marketing officer.
See the Spot: Samsung Turns to David Beckham to Promote Galaxy Note
Samsung has released a web video featuring David Beckham to promote the Galaxy Note.
The Huffington Post Wants to Help Brands Create Their Own Content Sites
"It would allow a brand to be a publisher," one agency executive said, "and the HuffPo engine would power it so you would get all the social savvy that comes with the Huffington Post."
Cable Opens Fire on the Hopper, Dish's New Commercial-Killer
Dish's plan will result in higher subscription prices or undermine new original content, Time Warner Cable CEO Glenn Britt said.
Comcast and Nielsen to Start Testing Commercial Ratings for Tablets
Comcast reached an agreement with Nielsen to begin testing commercial measurement for iPads and mobile devices starting this summer, the cable operator told Ad Age at The Cable Show in Boston.
'Mad Men' Recap: Harry Krishna
Harry's adventure with Mother Lakhsmi aside, Don and Joan's work marriage poses one of the show's biggest questions.
WPP's Group M Taps Buddy Media for Facebook Ads
Advertising on Facebook has gotten a bad rap of late, but Group M, the media-buying unit of ad giant WPP, is licensing technology to make it easier for clients to spend money there.
