Newsletters
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
April 16, 2013
Don't write the obituary for demographics yet -- at least when it comes to video.
April 15, 2013
Maybe the moral center of the show is over at Cutler, Gleason and Chaough. (Bonus material: We've got a real Heinz-DDB presentation from 1968.)
April 15, 2013
The founder of 24-hour cable news is broadening its programming, giving it a shot at ad dollars that typically go to networks like Nat Geo and Travel Channel.
April 15, 2013
"We want to redefine advertising by bringing the ideas and concepts behind radio and original TV advertising to TV today," Mr. Beck said.
April 15, 2013
The goal is to decrease Dish's reliance on the slowing pay-TV market. The offer is also the latest twist in a frenzy of consolidation for the wireless industry.
April 13, 2013
Brown-Forman will use the premiere of Anthony Bourdain's new CNN show to kick start a campaign for Jack Daniel's premium brand, Gentleman Jack.
April 12, 2013
The founder and CEO saw the rise of native advertising -- but not an editorial staff that now numbers 90.
April 12, 2013
JC Penney will reverse its ousted CEO's strategy of reducing discounts and put coupon advertising in newspapers again.
April 12, 2013
HTC targets comedy lovers with a take on 'The Bachelorette' choosing between the HTC One, iPhone, StarTAC, and, well, rotary.
April 11, 2013
The adman doesn't mince words. But do you think he's right?
April 11, 2013
Mr. Brody would be a strange choice for Yahoo, which needs a friend on Madison Avenue.
April 11, 2013
The marketer of various credit-analysis products, has consolidated media buying and planning business with Omnicom's OMD after a review.
April 11, 2013
Even after Koss got wind of its headphones' role in the "Mad Men" premiere, producers wouldn't explain the part it would play, CEO Michael Koss said.
April 10, 2013
Walmart the retailer is becoming Walmart the curator as it looks to churn out more content at less cost.
April 10, 2013
Team owners put off discussions, but few expect the idea to stay dormant long.
April 10, 2013
Russell Simmons talked about the opening he sees for his new digital marketing firm, moving to L.A. and how Hollywood is failing.
April 08, 2013
Cross-platform strategies for "Defiance," "Game of Thrones" and other shows aim to reach scattered, binge-watching, social-networked audiences.
April 08, 2013
Here is the latest crop of possible imports, from extreme baking to turning toddlers loose to run errands on their own.
April 09, 2013
Although the channel is aimed at dogs, it will allow some commercials. Click here for a sample of its programming.
April 08, 2013
Info on existing and probable viewers gleaned from Netflix, iTunes and elsewhere is helping TV execs select, tweak and market shows.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
