April 10, 2013
Russell Simmons talked about the opening he sees for his new digital marketing firm, moving to L.A. and how Hollywood is failing.
April 08, 2013
Cross-platform strategies for "Defiance," "Game of Thrones" and other shows aim to reach scattered, binge-watching, social-networked audiences.
April 08, 2013
Here is the latest crop of possible imports, from extreme baking to turning toddlers loose to run errands on their own.
April 09, 2013
Although the channel is aimed at dogs, it will allow some commercials. Click here for a sample of its programming.
April 08, 2013
Info on existing and probable viewers gleaned from Netflix, iTunes and elsewhere is helping TV execs select, tweak and market shows.
April 08, 2013
Former Apple exec is planning a marketing campaign that will look very different from your cable company.
April 08, 2013
"The Walking Dead" is a niche hit on China's leading online video site, Youku, with more than 100 million views.
April 08, 2013
"Walking Dead' and "The Bible" prove breakout shows aren't just on broadcast anymore.
April 08, 2013
Fox and its broadcast brethren could make a solid case for turning over-the-air networks into paid cable channels, media experts said.
April 08, 2013
Publicis Groupe's Zenith loses media-planning and -buying duties to the WPP agency.
_AMC_3x2.png?1365182442 "Your Guide to 'Mad Men' and Advertising History")
April 22, 2013
The latest "Mad Men" recaps, news and more.
April 08, 2013
Olympic swimmer dishes on upcoming E! show and what he hopes to get out of it.
April 08, 2013
Think you could write "Mad Men"? Give us a verb, a noun and a job title.
April 07, 2013
The late 1960s are in full bloom, along with beards, mustaches and sideburns. Pot smoke flows freely. Peggy Olson leans in, but Don goes way off-brief.
April 07, 2013
The 'Airplane' spot promises to make friends' birthday parties, vacations and pets loom even larger for you. So do you agree with its many "likes"?
April 08, 2013
NBCU's Linda Yaccarino has her work cut out for her, stitching together broadcast, cable and digital while the flagship falters.
April 08, 2013
Agency execs expect the digital upfront to cross $1 billion this year, partly as a hedge against shrinking ratings and higher prices in the TV market.
April 08, 2013
Many suggest the Peacock Network should have waited until it cleaned up the rest of its schedule before rejiggering one of its only successful dayparts.
April 08, 2013
Outrageous sports costs have some advertisers and cable and satellite operators asking whether the cost justifies the return on investment.
April 05, 2013
One of these ad industry executives could become the new face of Yahoo in adland.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
