Media

Parenting and Babytalk Magazines Shut Down in Sale to Meredith

Parenting and Babytalk Magazines Shut Down in Sale to Meredith

Subscribers will receive Meredith's own Parents and American Baby magazines instead; at least 60 staffers are losing their jobs.

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No Need to Dream of Interactive TV -- It's Already Here

No Need to Dream of Interactive TV -- It's Already Here

It's not worth waiting for seamless, TV-based interactive video. Devices and infrastructure are already in place.

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Can Dunder Mifflin Paper Brand Continue Past Thursday's Finale of 'The Office'?

Can Dunder Mifflin Paper Brand Continue Past Thursday's Finale of 'The Office'?

Staples-owned Quill.com is planning an ad push for its Dunder Mifflin brand around the final episode of the NBC sitcom. But it isn't stopping there.

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Why Craft-Brew Shiner's Bigger Footprint Won't Include a TV Buy

Why Craft-Brew Shiner's Bigger Footprint Won't Include a TV Buy

Despite expansion, Shiner stays true to core fans by sticking with its hometown agency and "comfortable" mix of digital, out-of-home and print that communicates brew's Texan personality.

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'America's Funniest Home Videos' Now Available for Brands

'America's Funniest Home Videos' Now Available for Brands

Twenty-three years of show's footage will be open to advertisers and brands for use in commercials -- for a fee, of course.

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ABC Viewers Buy More Tissue -- And Why That Matters

ABC Viewers Buy More Tissue -- And Why That Matters

NCS rolls out system that lets buyers and sellers run instant analyses to understand how heavily the "Modern Family" audience is weighted with tissue-brand switchers.

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Mindshare's Winning Streak Continues With TGI Friday's Win

Mindshare's Winning Streak Continues With TGI Friday's Win

The WPP media agency has won TGI Friday's media-buying and planning business.

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Lucky Magazine, Looking for a Turnaround, Starts With Print 'Evolution'

Lucky Magazine, Looking for a Turnaround, Starts With Print 'Evolution'

The shopping magazine, which has outlasted its print imitators but now has its own struggles, is leaving the studio for the real world more often.

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'Mad Men' Recap: Don Is Not My Co-Pilot

'Mad Men' Recap: Don Is Not My Co-Pilot

Don doesn't drink blood -- at least not yet -- but last night was an object lesson in how the 1968 version of Don Draper wields power in the office and out. It's not a pretty sight.

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Where Will the TV Buyers Spend Their $9.2 Billion?

Where Will the TV Buyers Spend Their $9.2 Billion?

The TV-upfront chess game is about to begin. With about $9.2 billion in broadcast-advertising commitments on the line, here's how the top six are positioned.

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Why Les Moonves Doesn't Care If You Don't Think CBS Is Sexy

Why Les Moonves Doesn't Care If You Don't Think CBS Is Sexy

Defiant TV-on-TV defender insists mass trumps digital content and social engagement -- and his numbers "speak for themselves."

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Why the Big, Bad Broadcast Upfronts Still Matter

Why the Big, Bad Broadcast Upfronts Still Matter

While it can be invigorating to declare the upfronts anachronistic, obsolete or dead, you could easily argue the opposite: that they're more important, wanted -- indeed needed -- than ever.

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Hearst's New Digital Chief on E-Commerce and the 'Natural Evolution' to Native Ads

Hearst's New Digital Chief on E-Commerce and the 'Natural Evolution' to Native Ads

Troy Young discovered digital in 1992, when he created a system for the weekly Montreal Mirror that let readers log in to a shared desktop and discuss stories.

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SCDPCGCWTF?!: What Should the New 'Mad Men' Agency Be Called?

SCDPCGCWTF?!: What Should the New 'Mad Men' Agency Be Called?

There may be a new agency on the scene come Sunday's episode of "Mad Men," leaving us precious few hours to speculate.

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Randy Jackson Out at Fox's 'American Idol'

The show's only judge to appear on each of its 12 years is leaving. "Idol" is no longer No. 1, but it still ranks in the top 10.

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BuzzFeed Starts Program to Train Agencies in the BuzzFeed Way

BuzzFeed Starts Program to Train Agencies in the BuzzFeed Way

Agencies will learn BuzzFeed-style storytelling -- all the better to create sponsored posts on the site.

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Turner Starts Health Brand Upwave to Create Digital, Mobile and TV Content

Turner Starts Health Brand Upwave to Create Digital, Mobile and TV Content

Upwave content will live online and across networks including TNT, TBS, CNN and HLN.

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Dyson Consolidates Media Duties with WPP's Mindshare

Dyson Consolidates Media Duties with WPP's Mindshare

The maker of high-end vacuums and appliances previously worked with different media shops around the world.

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Teamless Tebow Still Supported by Brands, Has Fans in Media

Teamless Tebow Still Supported by Brands, Has Fans in Media

Jockey, TiVo and Nike still have Mr. Tebow on their rosters, but even if endorsements dry up, ESPN and Fox Sports might take a look.

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AOL's Ad Business Returns to Growth and Losses Narrow at Media Brands

AOL's Ad Business Returns to Growth and Losses Narrow at Media Brands

AOL turned in a solid first quarter with advertising revenue up across all segments, the first time that's happened in five years.

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