Newsletters
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
April 25, 2013
The New York Times and The Wall Street Journal have both enacted new edit guidelines with a greater emphasis on mobile alerts.
April 25, 2013
A big content deal for Yahoo and a trove of video to sell at high rates to advertisers.
April 25, 2013
Lower-cost products will center on selections of stories around themes such as food, politics or the "most important and interesting" headlines.
April 25, 2013
The former "Desperate Housewives" star and Hulu acting CEO Andy Forssell mapped the near future of entertainment at the Ad Age Digital Conference.
April 25, 2013
Advertising industry deal with actors hikes pay, mandates ad tagging system.
April 25, 2013
Spring is here, and with it our seasonal check on what's new in pop culture -- the Ad Age Pop Thermometer, spring edition.
April 24, 2013
P&G plans to boost spending this quarter behind wave of new products after a decline in 2012 U.S. measured media.
April 24, 2013
Gum brand hopes show based on 'real-time Twitter conversation spikes' will help it reach millennials
April 24, 2013
"We often work with the assumption that people do not want to hear, or care, about brands," said PepsiCo's Shiv Singh in this video interview.
April 24, 2013
Marketing-mix models drive billions of dollars in marketing spending. But are they outdated?
April 23, 2013
A false report on the Twitter account of the Associated Press said there had been explosions at the White House, injuring President Obama.
April 23, 2013
When "freemium" means pitching freedom from ads, marketers have to ask tough questions.
April 22, 2013
Ms. Dubuc was partly responsible for "The Bible" on History, "Duck Dynasty" on A&E and the revival of Lifetime.
April 22, 2013
The Wireless Wars heat up tonight when T-Mobile takes its latest spot slamming the bigger carrier to the NBA Playoffs.
April 22, 2013
Time Warner and CBS have flirted for years. A marriage now may make more sense than ever.
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April 22, 2013
Is the show finally taking on race? Also: Don turns out to have a position on the Vietnam War.
April 22, 2013
George Grune, who rose from ad salesman to CEO at Reader's Digest Association and took the company public, died April 17.
April 22, 2013
The New York Wheel could usher in a new era in outdoor advertising when it joins other iconic structures along the New York harbor in 2016.
April 22, 2013
Let's examine the media-world suspects and their guilt. OK, alleged guilt.
April 20, 2013
Al Neuharth, who built Gannett Co. into the largest U.S. newspaper publisher and created the country's biggest-selling daily in USA Today, has died.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
