August 25, 2003
The marketing lessons FX learned from its controversial cop show, "The Shield," are being applied to its new hit show, "Nip/Tuck," which is why the graphic series has garnered stronger ad support in its first season. The News Corp. cable network's show, which focuses on a couple of Miami Beach plastic surgeons, has garnered impressive ratings this...
August 25, 2003
The Weather Channel is well known for its coverage of bad weather, thanks to its "Storm Stories" series, but the cable channel is now ready to offer sunnier fare. On Aug. 28, "The Weather Channel Road Crew" makes its debut. The live two-minute segment will focus on attendees of outdoor events, such as tailgate parties, concerts and festivals, and w...
August 25, 2003
The marketing lessons FX learned from its controversial cop show, "The Shield," are being applied to its new hit show, "Nip/Tuck," which is why the graphic series has garnered stronger ad support in its first season. The News Corp. cable network's show, which focuses on a couple of Miami Beach plastic surgeons, has garnered impressive ratings this...
August 25, 2003
The Weather Channel is well known for its coverage of bad weather, thanks to its "Storm Stories" series, but the cable channel is now ready to offer sunnier fare. On Aug. 28, "The Weather Channel Road Crew" makes its debut. The live two-minute segment will focus on attendees of outdoor events, such as tailgate parties, concerts and festivals, and w...
August 25, 2003
The marketing lessons FX learned from its controversial cop show, "The Shield," are being applied to its new hit show, "Nip/Tuck," which is why the graphic series has garnered stronger ad support in its first season. The News Corp. cable network's show, which focuses on a couple of Miami Beach plastic surgeons, has garnered impressive ratings this...
August 19, 2003
CHICAGO (AdAge.com) -- Cable TV continues to shine among the biggest U.S. media companies.
August 18, 2003
IT HAS COME TO THIS. Corporate spin-ergy of the week: that the impetus to ax "AOL" from AOL Time Warner comes via the embattled division's CEO Jon Miller. "As AOL Time Warner became known as, for all intents and purposes, `AOL,' any controversy or criticism involving the corporate entity has actually hit our consumer brand," wrote Mr. Miller to his...
August 18, 2003
NBC deliberately courts young audiences-the coveted 18-49ers-in its programming, but one of its latest strategies is to keep them around for the ads as well, by running one-minute mini-movies during commercial breaks. The network, owned by General Electric Co., recently announced that it has commissioned 10 one-minute mini-movies, or 1MMs, which w...
August 18, 2003
IT HAS COME TO THIS. Corporate spin-ergy of the week: that the impetus to ax "AOL" from AOL Time Warner comes via the embattled division's CEO Jon Miller. "As AOL Time Warner became known as, for all intents and purposes, `AOL,' any controversy or criticism involving the corporate entity has actually hit our consumer brand," wrote Mr. Miller to his...
August 18, 2003
NBC deliberately courts young audiences-the coveted 18-49ers-in its programming, but one of its latest strategies is to keep them around for the ads as well, by running one-minute mini-movies during commercial breaks. The network, owned by General Electric Co., recently announced that it has commissioned 10 one-minute mini-movies, or 1MMs, which w...
August 18, 2003
IT HAS COME TO THIS. Corporate spin-ergy of the week: that the impetus to ax "AOL" from AOL Time Warner comes via the embattled division's CEO Jon Miller. "As AOL Time Warner became known as, for all intents and purposes, `AOL,' any controversy or criticism involving the corporate entity has actually hit our consumer brand," wrote Mr. Miller to his...
August 18, 2003
NBC deliberately courts young audiences-the coveted 18-49ers-in its programming, but one of its latest strategies is to keep them around for the ads as well, by running one-minute mini-movies during commercial breaks. The network, owned by General Electric Co., recently announced that it has commissioned 10 one-minute mini-movies, or 1MMs, which w...
August 18, 2003
IT HAS COME TO THIS. Corporate spin-ergy of the week: that the impetus to ax "AOL" from AOL Time Warner comes via the embattled division's CEO Jon Miller. "As AOL Time Warner became known as, for all intents and purposes, `AOL,' any controversy or criticism involving the corporate entity has actually hit our consumer brand," wrote Mr. Miller to his...
August 18, 2003
NBC deliberately courts young audiences-the coveted 18-49ers-in its programming, but one of its latest strategies is to keep them around for the ads as well, by running one-minute mini-movies during commercial breaks. The network, owned by General Electric Co., recently announced that it has commissioned 10 one-minute mini-movies, or 1MMs, which w...
August 15, 2003
LOS ANGELES (AdAge.com) -- The catastrophic electrical failure that darkened the northeastern U.S. on Thursday has thus far cost TV companies millions in lost ad revenue, according to media-buying executives.
August 11, 2003
NEW YORK (AdAge.com) -- Consider Meredith's $115 million acquisition of the American Baby Group last November. Consider the surprise General Excellence "Ellie" claimed by Time Inc.'s Parenting in May at the American Society of Magazine Editors' National Magazine Awards. Consider the ever-keen interest for marketers to imprint their brands in the skulls of consumers at crucial moments.
August 11, 2003
NEW YORK (AdAge.com) -- Martha Stewart Omnimedia, the publishing and retail company founded by the legally besieged domesticity doyenne, reported sharp quarterly declines in net income and revenue.
August 11, 2003
Consider Meredith's $115 million acquisition of the American Baby Group last November. Consider the surprise General Excellence "Ellie" claimed by Time Inc.'s Parenting in May at the American Society of Magazine Editors' National Magazine Awards. Consider the ever-keen interest for marketers to imprint their brands in the skulls of consumers at cru...
August 11, 2003
The Buzz bleats out news of another gambling-themed indie mag slated for an imminent launch. Avery Cardoza's Player hits newsstands in October with its debut issue; Jaqk (think "jack-ace-queen-king"), which goes for the affluent men's lifestyle niche wrapped 'round a "risk-and-reward" concept, is shifting its planned launch from this fall to March,...
August 11, 2003
The Buzz bleats out news of another gambling-themed indie mag slated for an imminent launch. Avery Cardoza's Player hits newsstands in October with its debut issue; Jaqk (think "jack-ace-queen-king"), which goes for the affluent men's lifestyle niche wrapped 'round a "risk-and-reward" concept, is shifting its planned launch from this fall to March,...
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