May 20, 2013
That the electrifying opening -- a frantic tight shot in a speeding car, the sudden appearance of a gun -- was not even the strangest moment tells you just how bizarre last night's episode was.
May 20, 2013
The former agency exec will be tasked with striking more content deals with brands, agencies and publishers.
May 20, 2013
The line between broadcast and cable is continuing to disappear. Already cable has managed to snag broadcast-level audiences, produce broadcast-quality shows and, in some cases, command broadcast-style ad rates.
May 17, 2013
Media brands and marketers seem oddly powerless to stop Twitter takeovers. But like The Onion's takeover last week, The Financial Times seems to have been tricked into revealing information.
May 17, 2013
Facebook, Twitter and Tumblr are developing apps for Google Glass even though they can't sell ads there.
May 16, 2013
One of YouTube's largest channels is expanding to Xbox Live in 41 global markets.
May 16, 2013
Coke, AT&T and GM already signed up for Sochi coverage; A-B InBev's Chibe says TV not only game in town.
May 15, 2013
Along with the usual telenovela fare, Telemundo is opening a studio to develop bilingual programming.
May 15, 2013
Newsweek is trying to reinvent the magazine experience for the browser-based web with a new, weekly website. It's free for now, but executives plan a metered pay wall.
May 14, 2013
Subscribers will receive Meredith's own Parents and American Baby magazines instead; at least 60 staffers are losing their jobs.
May 14, 2013
It's not worth waiting for seamless, TV-based interactive video. Devices and infrastructure are already in place.
May 14, 2013
Staples-owned Quill.com is planning an ad push for its Dunder Mifflin brand around the final episode of the NBC sitcom. But it isn't stopping there.
May 13, 2013
Despite expansion, Shiner stays true to core fans by sticking with its hometown agency and "comfortable" mix of digital, out-of-home and print that communicates brew's Texan personality.
May 14, 2013
Twenty-three years of show's footage will be open to advertisers and brands for use in commercials -- for a fee, of course.
May 13, 2013
NCS rolls out system that lets buyers and sellers run instant analyses to understand how heavily the "Modern Family" audience is weighted with tissue-brand switchers.
May 13, 2013
The WPP media agency has won TGI Friday's media-buying and planning business.
May 13, 2013
The shopping magazine, which has outlasted its print imitators but now has its own struggles, is leaving the studio for the real world more often.
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May 13, 2013
Don doesn't drink blood -- at least not yet -- but last night was an object lesson in how the 1968 version of Don Draper wields power in the office and out. It's not a pretty sight.
May 13, 2013
The TV-upfront chess game is about to begin. With about $9.2 billion in broadcast-advertising commitments on the line, here's how the top six are positioned.
May 13, 2013
Defiant TV-on-TV defender insists mass trumps digital content and social engagement -- and his numbers "speak for themselves."
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