Bacardi and the "Cuba Libre" both originated in Cuba, but political considerations meant the new commercial had to be shot in Uruguay.
Myron Ullman lays out a laundry list of changes in his first public comments since returning to lead JC Penney as CEO.
With so many endorsements, it gets confusing. Test your celebrity booze knowledge with this quiz.
Advertising Age brought its Women to Watch franchise to a third continent this week, in a partnership with local licensee MediaCat.
Walmart misses on top and bottom lines, but will step up price ads and ecommerce investments.
Reports that Gabriel Li died of chronic overwork have not been substantiated. Still, his death highlights the lack of boundaries between work and personal life in China.
Campaign from Droga5 in Sydney encourages techies to kick it old-school -- with a paperback -- for a few hours.
As the Red Sox ended its longest home game sellout streak in history, Fenway Sports Management is plotting global diversification.
We delve into the strategy behind the ultra-cheery animated push for the Mondelez brand cookie brand.
As Brian Niccol moves up, Chris Brandt becomes chief marketing officer for Taco Bell.
JC Penney still has a long way to go with its turnaround, but this spot suggests otherwise.
Hispanic consumers will soon say 'hola' to a new family: the Rojos, courtesy of Wendy's.
Wendy won't be serving you breakfast, but Ronald might offer it all day.
Called the Touch Tower 1.0, PepsiCo's new digital beverage fountain offers up to 100 different flavor combinations.
Kraft Foods Group brand looks to seize on sizzling bacon trend as it takes on No. 1 Ball Park
The soft-top convertible is aimed at alpha-male "go-getters."
Tim Maleeny, most recently a head of planning at Ogilvy, has been named chief strategy officer at Havas, New York.
The singer is helping to select both the music and the fireworks themselves, according to Macy's. The show will be dubbed "It Begins With a Spark."
New survey finds more than half of deals now have incentives, but the payment structures don't always send agencies the right message.
