Shoppers are holding out for more deals, and increasingly using mobile to research and make purchases.
Cars and trucks rolled off dealership lots in November at the fastest pace in almost seven years, Automotive News reports today.
Booze brand joins other movie tie-ins, from underwear to ice cream.
"If the payment terms they are suggesting to their suppliers would not be acceptable to them as suppliers, a re-think might be in order."
The next chapter in the cola-marketing wars could be influenced as much by science labs as TV commercials.
Boston Consulting Group is entering the brand health metrics fray with the Brand Advocacy Index, its take on the Net Promoter Score.
While Publicis' recent investments are regional and small relative to its purchases over the last two years, the timing raises questions.
Burger King just released its latest menu item: Big King, made of two beef patties, special sauce, lettuce, cheese, pickles and onions on a sesame-seed bun. Sound familiar?
Forget the most wonderful time of the year. For Mattel and Hasbro, it's the most stressful.
Ex-Giant is rebranding Thuzio, which connects businesses with retired pro athletes.
Introducing ridiculously great sale pricing on Ad Age print/digital/online.
It's always seemed more a question of when, rather than if, Doug McMillon would become Wal-Mart Stores CEO. Here's why.
Sprint has tapped Mark Figliulo's shop to handle TV creative.
Zappos this morning turned an airport baggage claim into a Wheel of Fortune-style game, with prizes determined by where bags land.
Forget the Christmas village. Retail holiday windows are decked with edgy alternatives like projection mapping and sensory light shows.
One ad says you should celebrate Repeal Day because "without it, you'd be drinking swill." Prohibition was repealed 80 years ago on Dec. 5.
Big brewers are putting more ad money behind cider as the trend shows staying power.
Are hamburger buns the new fast-food battlefield?
'Show Your Joe' spot has gone viral, but by some measures it's underperforming previous punny efforts.
Headphones are heroes as athlete seeks refuge from abuse and distractions.