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Pom Uses Quotes From FTC Case as Latest Ad Testimonial
The FTC may have ruled that the brand violated federal laws, but Pom Wonderful is using the judge's own words in a new ad.
McDonald's Shareholders Defeat Proposal to Weigh Impact on Obesity
McDonald's Corp. today voted down a proposal that would have led it to assess its impact on public health, particularly childhood obesity.
Facebook IPO Scrutiny Grows as Morgan Stanley Defends Role
Massachusetts subpoenas Morgan Stanley, SEC and FINRA may review the IPO and investors have filed suit.
VW's Lamborghini Issues RFP for PR Support
Volkswagen's Automobili Lamborghini America brand is on the hunt for a PR agency, Ad Age has learned.
P&G Restructures Communications Under Marketing Chief Pritchard
Procter & Gamble Co. is restructuring its massive global public-relations organization so that a streamlined marketing-focused group now going by "communications" will report directly to Global Brand-Building Officer Marc Pritchard.
Campaign Centered on Stanley Cup Lures Casual Fans, Lifts NHL Ratings
A social-media push and a comprehensive ad campaign around the Stanley Cup "all geared to help lure the casual fan" has helped the NHL forge record TV ratings through the first two rounds of the playoffs.
FTC: Pom Ad Claims Violated the Law
The FTC came down on Pom Wonderful for "misleading" health claims in ads. Pom's take? The FTC has "upheld Pom Wonderful's right to share valuable, scientifically validated information about the health benefits of its safe food with consumers."
See the Spot: Samsung Turns to David Beckham to Promote Galaxy Note
Samsung has released a web video featuring David Beckham to promote the Galaxy Note.
Brand Z Study: IBM Leapfrogs Google as No. 2 Global Brand
IBM leapfrogged Google, rising to No. 2 behind Apple, with brand value of $116 billion last year, according to the latest Brand Z ranking from Millward Brown. Of course, CoreBrand three weeks ago put IBM at No. 66. Here's why the discrepancy.
MillerCoors Aims for Mercurial Millennials With New Fruity Brands
The new brands, which will initially debut regionally, come as MillerCoors and other big brewers search for new products to compete with smaller craft brewers and liquor marketers.
University of Oklahoma Ad Students Pitch Cameroon Tourism Strategy
As part of the college's Advertising Account Planning course, a class of 19 students was tapped to pitch recommendations on how the country could boost tourism.
Personalized Products Please But Can They Create Profit?
Thanks to more-affordable digital tools and customer-facing technology that help make the tailoring process easier, there are fresh possibilities.
P&G, Lever Battle for Sexes in Dandruff Wars
One might think dandruff is the same whether it's on a man or a woman, but Unilever and Procter & Gamble beg to differ. Each are introducing shampoo lines with dandruff products targeted specifically at each sex.
Beer-at-Burger-Chain Fad May Leave Hangover
Fast feeders such as Burger King, White Castle and Sonic are dabbling in booze in test markets, and even some Starbucks have begun selling wine and beer, but the move to boost sales can bring on regulatory headaches.
Checkout Coupon King Catalina Takes Plunge Into Digital Buying
A new Catalina system that claims to target the 1.5% of shoppers who account for 80% of a typical new packaged-goods product's sales could steer big portions of packaged-goods budgets into highly targeted digital advertising.
Despite Shaky Start, JC Penney Stands Firm on Reinvention Plan
JC Penney lost $163 million in the first quarter. Sales skidded 20%; traffic slowed 10%; conversion and average customer spending both fell 5%.
Multicultural Is the New Mainstream for Brewers in Search of Growth
In an emerging multicultural strategy, brewers are making fewer overt appeals to African-Americans and Hispanics in targeted media.
DraftFCB Wins SeaWorld Account
With summer vacation is on the horizon, DraftFCB's New York office has picked up agency-of-record duties for SeaWorld Parks & Entertainment, which operates SeaWorld and Busch Gardens.
Starbucks Promotes Young-Scrivner to President of Canada
Starbucks upped Global CMO Annie Young-Scrivner to president of Canada, its second-largest market after the U.S.
Ice Cube on Coors Light, Burger King and Gay Marriage
Ice Cube agrees with Jay-Z: He's cool with gay marriage. "I've had people in my family, myself and a lot of my ancestors have been victims of discrimination. So I don't want to discriminate on nobody," he said.
