April 15, 2013
After running neck-and-neck with Yoplait, Dannon has sprinted past its rival to lead the yogurt category, thanks to a new strategy in the fast-growing Greek segment.
April 13, 2013
Brown-Forman will use the premiere of Anthony Bourdain's new CNN show to kick start a campaign for Jack Daniel's premium brand, Gentleman Jack.
April 13, 2013
The popularity of Phil Mickelson and Tiger Woods on Madison Avenue shows why golf has been able to rebound from the economic recession.
April 12, 2013
Former McDonald's global brand officer Steve Easterbrook has returned to the world's largest restaurant chain in the same role.
April 11, 2013
The cola wars are heating up. In the span of a week, Diet Coke and Pepsi debuted ads featuring popular songstresses Taylor Swift and Beyonce.
April 11, 2013
We celebrate CP&B's 25th anniversary with some lesser-known facts about its creative chief.
April 11, 2013
As part of its plan to become an independent company, the U.S. arm of Dutch multinational ING Group, is relaunching with a new name and look.
April 11, 2013
By adding rice, potatoes and spices like basil and sea salt, Triscuit is seeking to appeal to consumers who are eating more snacks and less traditional meals.
April 11, 2013
Who's tops in shopper marketing? Procter & Gamble is back at No. 1, passing Unilever.
April 10, 2013
Though vague on details, fast-feeder aims for 'more balanced options' by 2020.
April 10, 2013
Without congressional approval, the USPS can't cease Saturday delivery.
April 10, 2013
Brand's new contest sends beefcake to your home to service your household needs.
April 10, 2013
Pepsi-backing pop diva headlines year two of music festival aimed at drawing younger drinkers to Bud.
April 10, 2013
Ad fakery has another global agency in the hot seat as Leo Burnett withdrew two winning Tata radio spots at Goafest.
April 08, 2013
Admit it: You binge-watch. We all do ... even media buyers. We asked six what shows they overconsume at a single sitting.
April 10, 2013
With a new CEO and amid sales woes, JC Penney is already canvassing adland for help -- and former Coke marketer Sergio Zyman is leading the charge.
April 08, 2013
Aiming to inject its ads with social-media immediacy, the retail giant is shifting spending from national airtime to local spots.
April 08, 2013
Team Detroit exec Mark LaNeve has been called upon to take over as president of the Lincoln brand's ad agency, Hudson Rouge amid a slide in sales for the luxury auto brand.
April 08, 2013
After 17 months of retail experimentation, CEO Ron Johnson is out. He will be replaced by former CEO Mike Ullman.
April 08, 2013
Outrageous sports costs have some advertisers and cable and satellite operators asking whether the cost justifies the return on investment.
