October 21, 2013
Maryland-based Horizon Foundation hits Coca-Cola in spot breaking this week suggesting consumers swap soda for alternatives.
October 21, 2013
Not only is P&G planning to use the material for its own products, its patent applications also indicate the company may have a business-to-business goldmine.
October 18, 2013
There's growing anecdotal evidence that the tactic of marketing fruits and veggies like fun snacks is taking hold among kids.
October 18, 2013
You may be surprised at some of the people who've done work for mainstream marketers.
October 17, 2013
Bob Arnold will lead digital ad strategy for Google brands such as Nexus.
October 16, 2013
Former GM global marketing chief Joel Ewanick calls Manchester United sponsorship deal that ultimately led to his ouster a "no-brainer."
October 16, 2013
When it comes to relatable and memorable advertising, sandwhich chain beats out the competition. Olive Garden, Sonic round out top three.
October 15, 2013
Apple, Facebook, Sprite and Twitter are just a few of the brands skewered in what may soon be the most successful video game ever.
October 15, 2013
A lot of marketers don't spend much energy courting them, but seniors are proving key to Rite Aid's turnaround efforts.
October 15, 2013
As part of extended sponsorship deal, 'Buzzer Beaters' will collect, highlight last-minute shots in various media throughout season.
October 14, 2013
Plain-spoken media planning consultant had widespread influence.
October 14, 2013
Lemon-lime giant is prepping a major 2014 push for the brand, which has struggled to land on a consistent message in recent years.
October 14, 2013
Foursquare has ad deals with some of the world's biggest marketers. Now, it's looking for the world's smallest ones.
October 14, 2013
"We're doing more with the NFL around Black Friday than we've ever done," said Walmart U.S. Chief Marketing Officer Stephen Quinn.
October 14, 2013
A trademark filing by Starbucks for the term "Fizzio" has fueled speculation the company is about to make a big play beyond brewing into bubbles.
October 14, 2013
NBA wants to keep up momentum from one of most-watched seasons in its history.
October 11, 2013
Get online, smartphone, iPad and e-edition access for Ad Age, and more.
October 10, 2013
Candy giant created a U.S. and Chinese versions of Lancaster at the same time with similar packaging, but different taste profiles.
October 10, 2013
Former Arby's exec replaces Andrew Varga, who left in March to become president at Zimmerman Advertising, Papa John's lead creative agency.
October 09, 2013
Ads will feature store employees and suppliers such as poultry farmers.
