April 25, 2013
Advertising industry deal with actors hikes pay, mandates ad tagging system.
April 25, 2013
Spring is here, and with it our seasonal check on what's new in pop culture -- the Ad Age Pop Thermometer, spring edition.
April 24, 2013
Can the WPP-owned agency make the retailer appealing to consumers again?
April 24, 2013
P&G plans to boost spending this quarter behind wave of new products after a decline in 2012 U.S. measured media.
April 24, 2013
U.S. sales for Taco Bell were strong, but Yum still being plagued by declines in China thanks to poultry scares.
April 24, 2013
Jaguar has premiered the full twelve-and-a-half minutes of "Desire," the film starring "Homeland" actor Damian Lewis that promotes the new $100,000 F-Type sports car.
April 24, 2013
Marketing-mix models drive billions of dollars in marketing spending. But are they outdated?
April 24, 2013
It's what's on the inside that counts. Except in marketing, where a flawed package design can ruin even the best products backed by the slickest ads.
April 23, 2013
The Justice Department brought six counts of false claims, fraud and unjust enrichment against Mr. Armstrong, his team manager Johan Bruyneel and team owner Tailwind Sports Corp.
April 23, 2013
Coca-Cola is launching a new teen-focused digital campaign that will span across multiple websites, and incorporate a series of games, GIFs and videos.
April 23, 2013
McDonald's has hired 17-year-old Olympic gold medal gymnast Gabby Douglas to help promote its egg-white breakfast sandwich.
April 22, 2013
Fast-casual chains are leading growth in the catering category, which has increased significantly since the recession.
April 22, 2013
As the NFL formulates its platinum-fan strategy, some clubs have already introduced programs. Here are a few.
April 22, 2013
Nike yanks "Boston Massacre" T-shirts originally designed for Yankees fans from stores and online retailers, but some are still popping up on eBay.
April 22, 2013
Former National Football League defensive tackle Tony Siragusa is telling men to put on pads -- and it has nothing to do with football.
April 21, 2013
Weight-management marketer Nutrisystem will announce plans to sell "5-day Nutrisystem Jumpstart" weight loss kits at nearly 2,000 Walmart stores.
April 22, 2013
Luxottica unit steps up marketing as online retailers, discounters disrupt category.
April 22, 2013
A group of marketers are shifting the perception of value to mean something else: products worth higher price.
April 19, 2013
McDonald's reported disappointing sales for the first quarter, blaming difficult prior year comparisons, intense competition and frugal consumers.
April 19, 2013
Communicating mostly by text message, Hill Holliday, Hancock and the Boston mayor's office created the One Fund Boston within hours.
