May 17, 2013
Advertising Age brought its Women to Watch franchise to a third continent this week, in a partnership with local licensee MediaCat.
May 16, 2013
Walmart misses on top and bottom lines, but will step up price ads and ecommerce investments.
May 16, 2013
Reports that Gabriel Li died of chronic overwork have not been substantiated. Still, his death highlights the lack of boundaries between work and personal life in China.
May 16, 2013
Campaign from Droga5 in Sydney encourages techies to kick it old-school -- with a paperback -- for a few hours.
May 15, 2013
As the Red Sox ended its longest home game sellout streak in history, Fenway Sports Management is plotting global diversification.
May 14, 2013
We delve into the strategy behind the ultra-cheery animated push for the Mondelez brand cookie brand.
May 14, 2013
As Brian Niccol moves up, Chris Brandt becomes chief marketing officer for Taco Bell.
May 13, 2013
JC Penney still has a long way to go with its turnaround, but this spot suggests otherwise.
May 13, 2013
Hispanic consumers will soon say 'hola' to a new family: the Rojos, courtesy of Wendy's.
May 13, 2013
Wendy won't be serving you breakfast, but Ronald might offer it all day.
May 10, 2013
Called the Touch Tower 1.0, PepsiCo's new digital beverage fountain offers up to 100 different flavor combinations.
May 10, 2013
Kraft Foods Group brand looks to seize on sizzling bacon trend as it takes on No. 1 Ball Park
May 09, 2013
The soft-top convertible is aimed at alpha-male "go-getters."
May 09, 2013
Tim Maleeny, most recently a head of planning at Ogilvy, has been named chief strategy officer at Havas, New York.
May 09, 2013
The singer is helping to select both the music and the fireworks themselves, according to Macy's. The show will be dubbed "It Begins With a Spark."
May 09, 2013
New survey finds more than half of deals now have incentives, but the payment structures don't always send agencies the right message.
May 08, 2013
Gum titan Wrigley is pulling its Alert gum from shelves as the FDA scrutinizes products containing caffeine.
May 08, 2013
Bay Area fans didn't cheer earlier naming-rights deals for Candlestick, but this $220 million deal for a new stadium comes from with a hometown fave.
May 08, 2013
Jockey, TiVo and Nike still have Mr. Tebow on their rosters, but even if endorsements dry up, ESPN and Fox Sports might take a look.
