May 23, 2013
Michelle Gass, a longtime Starbucks executive is leaving to join Kohl’s in the newly-created role of chief customer officer.
May 23, 2013
The retailer is following up its viral hit "Ship My Pants" with more saucy worldplay in this video ad from DraftFCB.
May 22, 2013
What happens when you put 600 sweets marketers in a room with retail buyers? Everything from Farts Candy to a tennis-ball shaped candy from Maria Sharapova.
May 22, 2013
Walmart has hired Dan Bartlett, the head of public-relations firm Hill & Knowlton's U.S. unit, as exec VP-corporate affairs.
May 22, 2013
Kellogg School of Management has launched a new program to educate current and prospective chief marketers.
May 22, 2013
Networks and publishers are working to more accurately report how well they deliver ads in order to legitimize the industry and increase mobile-marketing spending.
May 21, 2013
The fan-led event seemed threatened when the event's founder, Sara Rosso, said earlier this week that lawyers for the brand sent her a cease-and-desist letter.
May 21, 2013
Ad effort aims to change behavior of fans who see chain as primarily a place for dessert treats.
May 21, 2013
Automaker's VP-marketing talks agency relationships, the Super Bowl, the 'dummy screen' and the iBeetle.
May 21, 2013
T.G.I. Friday's, Chili's and others are slapping generic phrases like "skinny" and "slender" on cocktails as they target weight-conscious drinkers.
May 21, 2013
For food and drink makers, "skinny" seems to be the phattest marketing term going -- and here's why.
May 20, 2013
Under pressure, Procter & Gamble, U.S.'s No. 1 ad spender, examines how it measures the impact of its outlay.
May 18, 2013
Bacardi and the "Cuba Libre" both originated in Cuba, but political considerations meant the new commercial had to be shot in Uruguay.
May 17, 2013
Myron Ullman lays out a laundry list of changes in his first public comments since returning to lead JC Penney as CEO.
May 17, 2013
With so many endorsements, it gets confusing. Test your celebrity booze knowledge with this quiz.
May 17, 2013
Advertising Age brought its Women to Watch franchise to a third continent this week, in a partnership with local licensee MediaCat.
May 16, 2013
Walmart misses on top and bottom lines, but will step up price ads and ecommerce investments.
May 16, 2013
Reports that Gabriel Li died of chronic overwork have not been substantiated. Still, his death highlights the lack of boundaries between work and personal life in China.
May 16, 2013
Campaign from Droga5 in Sydney encourages techies to kick it old-school -- with a paperback -- for a few hours.
May 15, 2013
As the Red Sox ended its longest home game sellout streak in history, Fenway Sports Management is plotting global diversification.
