April 22, 2013
Nike yanks "Boston Massacre" T-shirts originally designed for Yankees fans from stores and online retailers, but some are still popping up on eBay.
April 22, 2013
Former National Football League defensive tackle Tony Siragusa is telling men to put on pads -- and it has nothing to do with football.
April 21, 2013
Weight-management marketer Nutrisystem will announce plans to sell "5-day Nutrisystem Jumpstart" weight loss kits at nearly 2,000 Walmart stores.
April 22, 2013
Luxottica unit steps up marketing as online retailers, discounters disrupt category.
April 22, 2013
A group of marketers are shifting the perception of value to mean something else: products worth higher price.
April 19, 2013
McDonald's reported disappointing sales for the first quarter, blaming difficult prior year comparisons, intense competition and frugal consumers.
April 19, 2013
Communicating mostly by text message, Hill Holliday, Hancock and the Boston mayor's office created the One Fund Boston within hours.
April 19, 2013
Advertising Age has hired Matthew Quinn as executive editor, to build out its coverage of the business of marketing and media.
April 19, 2013
Mayors Against Illegal Guns may have swayed public opinion, but ads didn't move Senate.
April 19, 2013
Adidas is rolling out a limited edition "Boston stands as one" T-shirt, with proceeds going to The One Fund Boston, to help victims of the marathon bombing.
April 18, 2013
Rental company ads star Gabrielle Reece, Nigel Barker, Steve Stricker and Thomas Keller.
April 18, 2013
Want a tour of the kitchen with that? Chick-fil-A will offer behind-the-counter looks to consumers.
April 17, 2013
Will the success of the spot help DraftFCB hang onto the retailer's account?
April 17, 2013
Not all McDonald's franchisees are lovin' the heavy discounting the company has been urging on them.
April 15, 2013
A recognizable name, a new approach to marketing and a perfect storm of trends has Jarden's jars riding high.
April 15, 2013
Bombings sent local agencies scrambling to account for staffers. Twitter served as an information source; many brands went dark on social media.
April 15, 2013
Trouble in the freezer aisle: Research from frozen food trade organizations finds 98% of products in the frozen aisle are experiencing flat or declining sales.
April 14, 2013
Heather Illg is one of the newest power players in food retailing. But she doesn't oversee ad budgets or balance sheets. She's more interested in calories, fat and fiber.
April 15, 2013
Once America's best-selling car, the full-size sedan has mostly been relegated to auto-rental fleets, police departments and car services.
April 15, 2013
KFC is touting as "transformational" Original Recipe boneless chicken, a product essentially like the fried chicken it's known for, minus the bones and skin.
