February 21, 1994
Joe Camel is far from the most recognized advertising character by those under smoking age, a survey to be released today found. Roper Starch Worldwide's Roper polling division asked a random sample of 1,117 young people ages 10 to 17 about advertising in November. The study, released by R.J. Reynolds Tobacco Co., found that even those who recogni...
February 21, 1994
When the smoke clears this week, anti-smoking forces may have unearthed the "missing" link between cigarette ads and teen smoking-a link that could snuff out all tobacco advertising.
Reports due this week from Surgeon General Joycelyn Elders and the Journal of the American Medical Association will again focus the public's attention on the possible connection between teens and cigarette advertising.
February 21, 1994
NEW YORK-Toy marketers trying to score the next hit are betting heavily on Hollywood. An unprecedented number of new toys tied to films making their debuts later in the year were unveiled at last week's American International Toy Fair, heightening risks in the extremely volatile industry. The only solid hits last year were based on TV programs an...
February 21, 1994
LONDON-While the rest of the world pursues global airline alliances, Richard Branson's Virgin Atlantic Airways is aggressively targeting a handful of the best international routes with a combination of customer care and PR-driven trendiness. This week, Virgin introduces a 13-hour London-Hong Kong route dominated by British Airways and Cathay Pacif...
February 21, 1994
Denny's Restaurants is giving its eating establishments and its image a major face-lift in hopes of shedding once and for all the goofy Corlick sisters and charges of racist policies. The 1,500-unit chain is combating sliding customer counts, flat sales and heightened competition with a systemwide pruning, including selling some stores and remodel...
February 21, 1994
LONDON-Derrick Southon, chairman of Zenith Media, Saatchi & Saatchi Worldwide's centralized U.K. media buying organization, and ceo of Zenith Europe, has been sent to the U.S. for three months to review the group's agency media departments. Despite U.S. agency opposition, Saatchi has long been interested in centralizing media buying in this coun...
February 21, 1994
NEW YORK- Young & Rubicam Inc. CEO Peter Georgescu is planning changes at the company as he assumes more control from Chairman Alex Kroll, who is expected to retire this year. Angling to put his own mark on the $7.9 billion agency behemoth, the world's sixth largest, Mr. Georgescu intends to recruit additional senior-level management while paring ...
February 21, 1994
Global media's performance last year can be summarized in three words: moderation and caution. Like last year, global media are plagued by the continuing recession and low single-digit growth. Some suffered small losses, according to Advertising Age International's ninth annual Global Media Survey. Overall, the range swung from MTV's 17.2% circula...
February 21, 1994
Mike McAlary jumping back from the New York Post to the Daily News as star columnist? Richard Knepler, who had been an ad rep for five airline magazines, joined Nation's Business as Chicago ad manager. Scott Sheppard promoted Kevin Lynch to ad director of Southern Living magazine in Birmingham, Ala. He joined the publication 11 years ago as an a...
February 21, 1994
Images of California saturated the national airwaves following the devastating Jan. 17 earthquake. Today, the Golden State returns to network TV, but this time with a paid media effort to promote tourism. The California Trade & Commerce Agency's Division of Tourism starts its first national TV campaign with a three-week network and cable flight, s...
February 21, 1994
A week from today, CBS will have completed the highest-rated Olympic Games ever. The audience will be so large that it may rank not just in the viewership annals of Olympic telecasts but all top TV events. With the help of at least one Super Bowl-size rating during the women's figure skating competition, CBS will deliver a bonus to sponsors of nea...
February 21, 1994
A few observations on your Marketing to Hispanics Special Report (AA, Jan. 24). First, am I the only one who realizes that Hispanic Business' estimated Hispanic ad spending lost almost $400 million somewhere between December 1992 and December 1993, Last year they reported Hispanic ad spending between 1989 and 1992 to be $2.7 billion. But, mysterio...
February 21, 1994
Nearly a year after "Marlboro Friday" launched a bitter price war, cigarette marketers are laying plans to spend this summer battling not on price but on the more profitable, predictable territory of advertising, sampling and continuity programs. The two biggest players, Philip Morris USA and R.J. Reynolds Tobacco Co., are rolling out campaigns to...
February 21, 1994
An article about Terrence McDermott, former president of Cahners Publishing Co., Newton, Mass., erroneously listed Architecture as a Cahners publication (AA, Feb. 7, P. 40). The company publishes Building Design & Construction....
February 21, 1994
Dell Computer Corp. hopes to reignite its notebook computer sales after getting burned last year.
February 21, 1994
CHICAGO-Dennis Chase, 47, a former Advertising Age executive editor who was fatally injured Feb. 15 in a skiing accident in Utah, is being remembered by colleagues as an intensely competitive and enterprising journalist. Mr. Chase was skiing at the Brighton Resort near Salt Lake City with his son, Justin, 14, when he lost control on a downhill run...
February 21, 1994
I was shocked to learn that Marion Harper Jr. is not in the Advertising Hall of Fame. He most certainly should be. Marion was a bold, daring and brilliant innovator. Just during my tenure at McCann-Erickson (1950-1960) he did all of the following: Invented the idea of a holding company with multiple agencies (Interpublic) in order to be able to h...
February 21, 1994
As advertising professionals who have witnessed the power of advertising, we were dismayed by Rance Crain's dismissal of the value of our life's work ("Power of advertising more like a myth," AA, Jan. 10). We are sure that many of our colleagues at other agencies would agree. We are equally certain that they have as much evidence as we do that adve...
February 21, 1994
Re: the Forum article on "trendy graphics" (AA, Jan. 10): Linda Fitzgerald was disappointed in the graphics of her "carefully sculpted words and paragraphs" because she only did half the job. The more important part of the job would have been to work together-in person-with the art director. By sweating out a solution together and creating the per...
February 21, 1994
Now that Donny Deutsch and Steve Dworin have split up, Steve has discovered that he's the hottest property turned loose on Madison Avenue in years. And Donny finds himself considering the acquisition of another shop to further bolster his agency. One of the most combustible but successful pairings in recent agency history, Deutsch/Dworin stunned...
