January 31, 1994
Irreverent Morgan, Anderson & Co. is the search and compensation consultancy ad agencies fear most. Partners Lee Anne Morgan and Arthur Anderson have snared some of the biggest reviews-BMW of North America; Sears, Roebuck & Co.'s apparel division and MasterCard International to name a few-but they are also known for needling agencies on profitabil...
January 31, 1994
When IBM Personal Computer Co. decided to review its U.S. account last June, it was a windfall for erstwhile agency creative Arthur Einstein, now one of Madison Avenue's hottest consultants. Mr. Einstein, 60, was tapped by C. Ray Freeman, IBM PC Co.'s recently installed VP-communications, to help orchestrate the effort. The two executives had know...
January 31, 1994
Consultant Richard Roth has a message for clients contemplating an agency review: "Do it as a last resort, and then do it as if it's forever." Mr. Roth, who founded Chappaqua, N.Y.-based Richard Roth Associates eight years ago, should know. Late last year, he took on the controversial $180 million review for Burger King Corp., a company criticized...
January 31, 1994
In 20 years of agency consulting, Chuck Jones and Bob Lundin have never sought publicity. But now they have a few things to say. "Consultants are being tarred by a broad brush," said Mr. Lundin, president of Jones-Lundin Associates, Chicago. "We don't like it." The deans of agency consulting instead offer a counterpoint to many commonly held conc...
January 31, 1994
Stuart Arnold, 42, was named publisher of Fortune from advertising sales director, while Betsy Martin, 50, becomes publisher of Money from associate publisher-ad sales director, following the retirement of James B. Hayes, 55, and William Myers, 59. The two had been publishers of Fortune and Money, respectively. Both denied they were leaving under...
January 31, 1994
MIAMI BEACH, Fla.-Broadcasters were greeted with a double whammy at the National Association of Television Program Executives show last week. Violence in children's TV programming, an issue NATPE officials hoped would die down after President Clinton pulled out as keynote speaker to work on his State of the Union address, was clearly top-of-mind w...
January 31, 1994
Interactive publications are blurring the boundary between editorial and advertising, says an executive for one of the first such publications, NautilusCD. "Where content ends and advertising begins is not a discrete thing that you can segregate," said Mary Vaughn, VP-marketing at Metatec Corp., a Dublin, Ohio, CD-ROM company that has been publish...
January 31, 1994
AT&T's decision to deep-six the 110-year-old NCR Corp. name last week-in favor of the weighty new moniker AT&T Global Information Solutions-rings flat for some observers. In a national print campaign featuring quotes from people as diverse as Winston Churchill and baseball legend Yogi Berra, AT&T introduced business customers to the new name of th...
January 31, 1994
Safety is becoming an increasingly important concern. For cars, greater safety has meant dual air bags, anti-lock brakes and all sorts of other safety improvements. Even though the car is increasingly blamed for many urban problems, everyone likes auto safety. With cigarettes, concern for safety has accelerated in the wake of the Environmental Pr...
January 31, 1994
O. Burtch Drake this week assumes one of the hardest jobs in advertising. As the new president of the American Association of Advertising Agencies, Mr. Drake, 52, is responsible for strengthening both the organization, which has seen membership shrink in the past five years, and an industry that's reeling from restructurings, cutbacks in client sp...
January 31, 1994
General Motors Corp. appears to be making inroads in import-loving California with a much-ballyhooed, make-or-break marketing initiative.
January 31, 1994
TOKYO-Japan's No. 2 agency broke with tradition last week when Hakuhodo named its first president in almost 20 years with an advertising background, and separately relinquished 49% equity in the successful joint venture McCann-Erickson Hakuhodo. Neither move is expected to change the operations or direc-tions of the agencies, though McCann-Erickso...
January 31, 1994
Less than four months after striking out on their own, two former Young & Rubicam media honchos have developed a hybrid media service unlike any offered by traditional independent media buying companies. IDM International, New York-formed in September by former Y&R Exec VP-Director of Communications Services Paul Isacsson and Exec VP-Director of...
January 31, 1994
D'Arcy Masius Benton & Bowles is entering the interactive world by un veiling a little-known, 7-month-old subsidiary called AdVista Group. Targeting global marketers, Westport, Conn.-based AdVista collects and catalogs advertising information about its clients and their competitors. Client executives can instantly call up specific marketing data a...
January 31, 1994
What a difference a year makes. Seems like yesterday a ravaged Los Angeles was picking up the pieces, the Dallas Cowboys were thrashing the Buffalo Bills and a multimedia spectacle focused on Michael Jackson putting his hands where they don't belong. Wait, that was yesterday-unless possibly the 1994 Super Bowl ended in an upset, which, at this wri...
January 31, 1994
I'd not been to Paris for nearly two years. Not since the Yves Saint Laurent fete of early '92. Yet little had changed. My rooftop rooms at the Hotel San Regis gave a view to the right over the chimney tops to both the Tour Eiffel and the glass ceilings of the Grand Pal ais, which, I am happy to report, now remains illuminated all night while ev...
January 31, 1994
LONDON-Rupert Murdoch is hoping Kelvin MacKenzie, the tabloid editor known for his witty but appalling headlines and Queen Elizabeth's threats to sue him, will convince more U.K. residents to put satellite dishes on their rooftops. Mr. MacKenzie, 47, starts this week as managing director of Mr. Murdoch's British Sky Broadcasting, succeeding Gary D...
January 31, 1994
Notes from a week's travel in Europe, where there were neither blizzards nor quakes. Zino Davidoff died in Geneva at 87. I interviewed him once; smoked many of his cigars. He shall be missed. Parliament will soon debate approving consentual sex for boys of 16 (as is now OK for British girls). Many ferocious editorials this way and that in the Fle...
January 31, 1994
Sweet success has been hard to come by for candy bar line extensions. Take the example of No. 2 marketer M&M/Mars. For the 12 months ended Nov. 30, two relatively new varieties of M&M's performed worse in wholesale dollar sales than the original M&M's (see chart). While regular Twix struggled, three line extensions were a disaster. Even Hershey Ch...
January 31, 1994
New Age beverages are getting old, but Clearly Canadian Beverage Corp. has no intention of surrendering gracefully. The marketer that pushed open the floodgates for New Age drinks must now find a way to reinvent itself or be drowned by a torrent of competitors ranging from copycat sweetened sparkling waters to ready-to-drink iced teas. Already, C...
