See our annual rankings of the most celebrated work, marketers and agencies, plus insights from the winners.
Uncertainty already clouding holiday season for retailers; budget cuts could put focus on deductions for ad expenses.
New research disputes conventional wisdom that loyalty programs should shun the biggest deal seekers because they're unprofitable.
Despite lack of prior advertising experience, data scientist is creating the products that make the social-media company money.
Those getting in on the opening-weekend action include Pepsi, Bud Light, Microsoft, Marriott, Verizon, Tide, Gillette and Old Spice.
Analysts wonder how the company is managing higher sales in a sluggish market where it's underperformed for years.
Sales reflect cut in personal-care media but increased outlay in laundry; L'Oréal, Unilever raise stakes in hair and skin care.
Carmakers find TV remains the best way to bow a new line even as most other measured media falls out of vogue.
Amid disappointing sales last quarter and questions about why the same economic conditions that hurt Walmart lately don't seem to have slowed rivals, some observers say Walmart's solutions may be causing new problems.
BuyerVision will target consumers via apps and websites based on their household-purchase history.
The road to the Olympics is lined with challenges for an athlete. That's true for NBC Universal, too.
When it comes to upfront choices for cable TV advertisers, there are certainly plenty of shows, but not necessarily many new ideas.
"I think you'd be hard-pressed to find savvy marketers that aren't spending 10%, 15%, 20% of their budgets on data-driven plans," said Jordan Bitterman of Digitas.
Marketers need ways to add value to their fan-page information. Here are three ideas.
You're not likely to have heard of them, but PR Consulting, BPCM and KCD are three of the most-influential shops in the fashion biz. We take a closer look.
Ethnic food -- from Korean to Thai to El Salvadoran -- has become more familiar to the average U.S. consumer, and that's not because of mom-and-pop restaurants or specialty stores, but via food trucks.
According to a briefing document circulated as part of its pitch, BofA is eager to find a new direction -- and fast.
Bourbon is gaining momentum internationally, thanks to favorable trading conditions, aggressive marketing and a growing appetite among foreigners for U.S. liquor.
Facebook itself expects user growth to slow thanks to the law of large numbers. So to fuel the growth expected of it as a public company, it will have to double down on advertising, including two key areas: mobile and local.
Procter & Gamble Co. and Unilever are trying to modify their increases and talking more about how to save money, which isn't exactly great news for agencies, production companies or the media -- unless you're in digital.
In a case for the marketing textbooks, Susan G. Komen for the Cure showed how a brand can boomerang from one of the most loved into one of the most reviled in a head-snapping two days.