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Inside NBC's London Olympics Sales Pitch
The road to the Olympics is lined with challenges for an athlete. That's true for NBC Universal, too.
Have You Seen That (Pick One) Auction, Pawn, Repo Show?
When it comes to upfront choices for cable TV advertisers, there are certainly plenty of shows, but not necessarily many new ideas.
How Much of My Online Display Budget Should I Spend On Data?
"I think you'd be hard-pressed to find savvy marketers that aren't spending 10%, 15%, 20% of their budgets on data-driven plans," said Jordan Bitterman of Digitas.
How to Get More From Your Brand's Facebook Data
Marketers need ways to add value to their fan-page information. Here are three ideas.
Beyond the Runway: Meet the PR Pros Who Run Fashion Week
You're not likely to have heard of them, but PR Consulting, BPCM and KCD are three of the most-influential shops in the fashion biz. We take a closer look.
Food Trucks Spread 'New' Cuisine, Shake up Restaurant Model
Ethnic food -- from Korean to Thai to El Salvadoran -- has become more familiar to the average U.S. consumer, and that's not because of mom-and-pop restaurants or specialty stores, but via food trucks.
What Does Bank of America Want From Its New Agency? A Silver Bullet
According to a briefing document circulated as part of its pitch, BofA is eager to find a new direction -- and fast.
Bourbon Boom Overseas Fuels Record Spirits Sales
Bourbon is gaining momentum internationally, thanks to favorable trading conditions, aggressive marketing and a growing appetite among foreigners for U.S. liquor.
Mobile, Local are Key Factors in Facebook's Post-IPO Revenue Growth
Facebook itself expects user growth to slow thanks to the law of large numbers. So to fuel the growth expected of it as a public company, it will have to double down on advertising, including two key areas: mobile and local.
Cost Cuts Are in Store for P&G and Unilever
Procter & Gamble Co. and Unilever are trying to modify their increases and talking more about how to save money, which isn't exactly great news for agencies, production companies or the media -- unless you're in digital.
Can Komen Recover From PR Crisis?
In a case for the marketing textbooks, Susan G. Komen for the Cure showed how a brand can boomerang from one of the most loved into one of the most reviled in a head-snapping two days.
Google Embarks on Unification Effort in Order to Better Mine Trove of Data
Moves to bring order to its vast and sometimes chaotic network promise to benefit consumers and advertisers alike.
Pay-for-Performance Starts to Gain Steam
Pay-for-performance is like an urban legend of media buying and planning. But with increasingly sophisticated measurement and planning tools, the concept is morphing into a reality that could in some cases replace the traditional fee model.
Facebook 101: Is Your Brand Worth a Like?
Takeaways from Creativity's roundtable on Facebook with Livio Dainese, Jason Zada, Jeff Benjamin, Jaime Robinson, Scott Lange and Paul Aaron that will help you build a buzzworthy campaign on Facebook.
Pepsi Plays Catch-Up With Coke, Adds $500M in Spending
Get ready for a tsunami of spending from PepsiCo as it resets its business to retain talent and focus on long-term brand loyalty rather than short-term solutions.
Tylenol Rivals Try to Lock in Post-Recall Gains
Aleve and Advil are striking as J&J increases production of Tylenol and starts to put it back on shelves.
Ad Age's Agency A-List Issue: 10 Standout Shops
This crop of capable agencies represents those that were just shy of making the A-List, but still deserve kudos for their accomplishments -- be it a stellar new-business track record such as Translation's or Ogilvy's, or the ability to boast innovative work for hot new clients, like Evolution Bureau or Mullen.
Office Depot Declutters, Helps Shoppers Find Their Way
For Office Depot, the problem wasn't attracting shoppers but converting them to buyers.
Many Brands Bid for Product Placement on 'Modern Family,' but So Few Make It
Advertisers are working furiously to get their goods into the hands of the characters on ABC's "Modern Family." But only a select few will make it, as the producers are wary of turning the nation's best-loved TV family into a clan of shills.
Fitness Track May Work Out for Stumbling Sears
It's common knowledge that Sears is a huge seller of dishwashers and power tools, but did you know it's also the No. 1 seller of fitness equipment? The company is now taking advantage of that fact by creating editorial content around fitness to create a bond with consumers.
