Amid disappointing sales last quarter and questions about why the same economic conditions that hurt Walmart lately don't seem to have slowed rivals, some observers say Walmart's solutions may be causing new problems.
BuyerVision will target consumers via apps and websites based on their household-purchase history.
The road to the Olympics is lined with challenges for an athlete. That's true for NBC Universal, too.
When it comes to upfront choices for cable TV advertisers, there are certainly plenty of shows, but not necessarily many new ideas.
"I think you'd be hard-pressed to find savvy marketers that aren't spending 10%, 15%, 20% of their budgets on data-driven plans," said Jordan Bitterman of Digitas.
Marketers need ways to add value to their fan-page information. Here are three ideas.
You're not likely to have heard of them, but PR Consulting, BPCM and KCD are three of the most-influential shops in the fashion biz. We take a closer look.
Ethnic food -- from Korean to Thai to El Salvadoran -- has become more familiar to the average U.S. consumer, and that's not because of mom-and-pop restaurants or specialty stores, but via food trucks.
According to a briefing document circulated as part of its pitch, BofA is eager to find a new direction -- and fast.
Bourbon is gaining momentum internationally, thanks to favorable trading conditions, aggressive marketing and a growing appetite among foreigners for U.S. liquor.
Facebook itself expects user growth to slow thanks to the law of large numbers. So to fuel the growth expected of it as a public company, it will have to double down on advertising, including two key areas: mobile and local.
Procter & Gamble Co. and Unilever are trying to modify their increases and talking more about how to save money, which isn't exactly great news for agencies, production companies or the media -- unless you're in digital.
In a case for the marketing textbooks, Susan G. Komen for the Cure showed how a brand can boomerang from one of the most loved into one of the most reviled in a head-snapping two days.
Moves to bring order to its vast and sometimes chaotic network promise to benefit consumers and advertisers alike.
Pay-for-performance is like an urban legend of media buying and planning. But with increasingly sophisticated measurement and planning tools, the concept is morphing into a reality that could in some cases replace the traditional fee model.
Takeaways from Creativity's roundtable on Facebook with Livio Dainese, Jason Zada, Jeff Benjamin, Jaime Robinson, Scott Lange and Paul Aaron that will help you build a buzzworthy campaign on Facebook.
Get ready for a tsunami of spending from PepsiCo as it resets its business to retain talent and focus on long-term brand loyalty rather than short-term solutions.
Aleve and Advil are striking as J&J increases production of Tylenol and starts to put it back on shelves.
This crop of capable agencies represents those that were just shy of making the A-List, but still deserve kudos for their accomplishments -- be it a stellar new-business track record such as Translation's or Ogilvy's, or the ability to boast innovative work for hot new clients, like Evolution Bureau or Mullen.
For Office Depot, the problem wasn't attracting shoppers but converting them to buyers.
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
