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Has the brand-chronicle concept, as employed by McDonald's, outlived its usefulness?
"I have the impression that politicians have a better understanding of how advertising works than corporate marketing chiefs."
Gerry jokes that he had aspirations to be a waiter but he had difficulty memorizing the menu, so he wound up in advertising. And that has worked out pretty well.
To celebrate Northwestern digitizing back issues from the campus paper, the Library Board of Governors organized a panel of ex-Daily staffers to discuss old times.
"It actually was more like theater in the early days of advertising, and today it's really more like the movie business," says the legendary director.
What gets advertising off the mark is when you "try to make it too cool or too complicated -- that's when you get in trouble."
Instead of arguing over immigration, millions of people would become productive members of one unified society and one tremendous economy.
If Levy and Wren had had more time to strategize about the reasons for the merger, I don't think they would have emphasized big data.
Maybe EthicMark would have more appeal if it embraced the dangers of outside forces tracking our very real moves to predict what we will do.
"The advice I give is you have to recognize an opportunity, and then if it feels right, if it feels good in your stomach, just jump," Ms. Lazarus said.
Mara Einstein doesn't like the idea of allowing marketers to take over the job of giving to charities as means to sell their products.
An ad agency in Rio wants to teach poor people in the slums how to be consumers.
Nike founder also explains why he sticks by athletes gone astray and the genesis of "Just do it."
This is more than just a tagline. We are using it is a guiding principle as we add and develop new products to the growing Ad Age portfolio.
Why is NBC is so anxious to show "The Tonight Show" host the door? Late night is about the only thing working for the network.
If an agency uses its various clients' data to add to the value of its media buy, shouldn't the client benefit somehow?
P&G's lofty words influenced other companies to embrace a higher purpose in their marketing. The problem is, none of it worked.
With so much free content around, marketers need to up the bar when they use music in their ads. The payoff can be substantial. Good music can get a spot noticed; bland music can get it ignored.
Ad Age editor-in-chief remembers Mr. Edelman as someone who always had a great angle -- and enthusiasm.
The problem with privacy laws is that people have a hard time agreeing on what should be kept private. It depends, all too often, on what ax you have to grind.