Big In Print
Rance Crain
Despite the Buzz, Social-Media Users Still Not Really Interested in Your Ads
The problem with Facebook and other social media is that they were not designed to carry advertising.
These Days He's Carefree, But O. Burtch Drake Still Tells It Like It Is
Initially not a fan of holding companies, O. Burtch Drake now sees their value.
Why U.K. Authorities Didn't Pursue Inquiry Into Agencies' 'Pooled Buying'
Many global advertisers believe they aren't getting their fair share from media rebates. So why didn't they show support for a U.K. inquiry into how TV ad time is traded?
If Ideas Are Fuel for Your Business, Here's a Book to Help Fill Up Your Tank
"The Book of Doing" could unlock the sense of "spontaneity and freedom" you felt as a child, and affect your business in positive ways.
Controversy in Outdoor Advertising Is Nothing New in Unorthodox Russia
As the head of the Russian chapter of the International Advertising Association explained it, today's Russians are influenced by two great traditions: the czars of the 18th century and communism.
Even at 86, Myra Janco Daniels Is Still Making a Difference in Her Community
After retiring from the agency she ran with her real-life Don Draper husband, Draper Daniels, Myra gave back to her neighbors by founding the Naples Philharmonic Center for the Arts.
Marketers Could Learn From Negative Political Ads: Keep It Simple
Why can't competitors of mayonnaise, say olive-oil producers, form a Super PAC to point out the disadvantages of mayo?
Isaacson's Book a Catalog of Reasons Why Steve Jobs Is a Hero to Marketers
Walter Isaacson's compelling biography of Steve Jobs shows how a CEO can build the world's most valuable company by getting involved in everything.
Isaacson's Book a Catalog of Reasons Why Steve Jobs Is a Hero to Marketers
Walter Isaacson's compelling biography of Steve Jobs shows how a CEO can build the world's most valuable company by getting involved in everything.
How Wonder Bread Played a Key Role in the Battle Between Marketers and an Overzealous Government
The news that the baker of Wonder Bread and Twinkies has filed for bankruptcy (for the second time) probably didn't send shock waves through the streets of adland. But some 40 years ago, FTC charges against Wonder Bread set into motion its slow decline and caused great trepidation in the advertising community.
Ad Pioneer Eduardo Caballero on the Intricacies and Potential of the Hispanic Market
Advertisers, ignoring "the reality of this country," hoped at one time that the Hispanic market would disappear.
Why More CMOs Need to Add Strategy to Their Titles
A big problem with marketers is that too much time is spent on familiar territory -- rearranging the deck chairs rather than looking for new worlds to conquer.
Larry Postaer's Lifetime in Advertising -- And How It Was Boiled Down to a Single Letter
Larry Postaer and I have never met, I'm pretty sure, but our lives have nearly intersected more than a few times when we both were living in Chicago in the 1960s.
Jack Connors, on Pitching CEOs, Making Friends and Acting Like a Trapper
Willie Sutton robbed banks because that's where the money was. Jack Connors pitched CEOs because that's where the decisions were made -- and CEOs lasted longer than CMOs and ad directors.
Steve Jobs' Secret Marketing Weapon? Conviction, Intuition
Modern-day marketing isn't about convictions. It's about giving consumers what they think they want, and Steve Jobs was bold enough to believe that he knew what people wanted before they did.
Whose Job Is Jobs, Anyway?
Isn't it time to give the private sector a chance to extract us from the biggest economic mess since the Great Depression?
David Abbott on What It Takes to Attract Talent
"Most of the talk in the advertising business is about clients picking agencies. I think it's just as important for agencies to pick clients," says David Abbott, the retired chairman and creative director of Abbott Mead Vickers in London.
Behind the Scenes of the Spider-Smashing Samsung Commercial
Shooting a TV commercial can be dangerous work. Just ask the star of one the most-watched spots on TV, David Beach.
Earl Graves on the Importance of Black-Owned Media
There are definite advantages to publishing a magazine aimed at a black audience. That's the opinion of Earl G. Graves Sr., the founder and publisher of Black Enterprise and one of this year's inductees into the Advertising Hall of Fame.
