Big In Print
An ad agency in Rio wants to teach poor people in the slums how to be consumers.
Nike founder also explains why he sticks by athletes gone astray and the genesis of "Just do it."
This is more than just a tagline. We are using it is a guiding principle as we add and develop new products to the growing Ad Age portfolio.
Why is NBC is so anxious to show "The Tonight Show" host the door? Late night is about the only thing working for the network.
If an agency uses its various clients' data to add to the value of its media buy, shouldn't the client benefit somehow?
P&G's lofty words influenced other companies to embrace a higher purpose in their marketing. The problem is, none of it worked.
With so much free content around, marketers need to up the bar when they use music in their ads. The payoff can be substantial. Good music can get a spot noticed; bland music can get it ignored.
Ad Age editor-in-chief remembers Mr. Edelman as someone who always had a great angle -- and enthusiasm.
The problem with privacy laws is that people have a hard time agreeing on what should be kept private. It depends, all too often, on what ax you have to grind.
Here's a prediction for 2013: Experience marketing will overtake do-good marketing as the Next Big Thing. And it can't come soon enough for me.
Advertising serves many masters, and sometimes selling goods and services is the least important.
The strategy Mr. Romney should employ in the homestretch, under the banner "Let's work together," is to stress how he was able to work with both sides of the aisle in Massachusetts for the greater good and how he'll do the same thing as president.
Thankfully things "have changed significantly," Johnathan Rodgers, Sports Illustrated's first African-American reporter, told me during an interview for his induction into the Advertising Hall of Fame.
Mom liked to think of herself as "the keeper of the flame," but she was so much more, writes Ad Age Editor-in-Chief Rance Crain.
Advertising Age is changing the focus of its weekly print product to reflect AdAge.com's dominant news role.
Yes, Apple purists objected to the departure from iconic commercials showing all the great things its products can do, but there's nothing wrong with highlighting one of the company's great strengths: its support staff.
Former P&G chair A.G. Lafley put focus on productivity rather than costs.
So President Clinton thinks the DirecTV ads are the greatest thing since sliced bread, and contends that advertising people have the power to solve world problems. I don't believe either proposition is true.
Both b-to-b and consumer advertisers, I surmise, hope to have their ads rub off (in a very positive way) on their mainstream products.
Cable company Bright House, owned by Newhouse, got the tweets going earlier this year when it ran a four-week teaser campaign titled "Hello Friend."
Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.
